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6 selected articles
Why Social Marketing Is No Longer 'A Dunk in the Dark ...
Why Social Marketing Is No Longer 'A Dunk in the Dark'
Five Steps for Marketers to Rewrite the Social Playbook
By Matt Wurst . Published on
July 09, 2015
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Most Popular
A majority of brands are missing out on social's ability to drive business results. While the social landscape has changed dramatically, many marketers haven't evolved their approaches to social media strategy, content, paid media...
Related topics : social media marketing campaign plan / social media marketing strategy steps / social media marketing strategies / social media marketing strategy / social media marketing plan steps
VivaKi Bets it Can Make Social Media Scale | DigitalNext ...
VivaKi Bets it Can Make Social Media Scale
Endorses Several Outside Vendors as Preferred Partners
By Abbey Klaassen . Published on
December 16, 2008
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In the battle to get big brands comfortable with social media, the channel's champions have a new ally: Publicis's VivaKi Nerve Center.
The Nerve Center, part of Publicis Groupe's media and digital umbrella unit VivaKi, has been charged with...
Related topics : social media marketing campaign ideas / social media marketing campaign plan / social media marketing campaign / social media viral marketing campaign / social media campaign ideas facebook
Ad Age's Guide to Marketing Recruiters - Advertising Age
Ad Age's Guide to Marketing Recruiters
A Regularly Updated List of Executive-Search Firms in the Industry
By Mallory Russell . Published on
July 17, 2012
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We've updated our comprehensive list of recruiting firms, a useful guide for job seekers and hiring organizations alike.
24 SEVEN
24seveninc.com
ABOUT:
As a strategic resource for talent management, 24 Seven helps creatively-driven global...
Related topics : creative media marketing new york / ad age social media guide / online media marketing and advertising / online media marketing & advertising / advertising age social media guide
J&J Tries Social Media Transparency to Woo Milliennials ...
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Related topics : ad age social media / social media marketing campaign plan / social media advertising campaigns / advertising age social media / social media transparency
Taco Bell Uses Social Media to Emerge Beef Scandal ...
Video Archive
Strikingly, it launched a paid-media effort with a full-page ad that exclaims " Thank You For Suing Us ," which further attempts to dispel as false the accusations regarding the makeup of its seasoned beef in a brilliantly provocative fashion that is guaranteed to get your attention. It has also changed its search ad copy to "Taco Bell Official Facts" regarding the seasoned beef...
Related topics : brands using social media / emerging social media platforms / social media brand management / emerging social media / social media branding
For First Time, FTC Says TV Viewing Data Is Sensitive Data ...
Smart-TV marketer Vizio settled what appears to be the first TV data-related case for the Federal Trade Commission on Monday, agreeing to pay $2.2 million over claims by the FTC and the New Jersey attorney general's office that it improperly used information about what its customers were watching.
In an era in which TV viewing data is being gathered and disseminated across the advertising...
Related topics : new media data marketing / social media information
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