Website: http://communicationtheory.org
Rank: 602 / 692
2 selected articles
Social Responsibility Theory | Communication Theory
All About Theories for Communication.
Social Responsibility Theory
in Mass Communication , Political Communication
Introduction:
In mid 20th century most of the developing countries and third world nations have used this social responsibility theory of press which is associated with "the Commission of the Freedom of Press" in United States at 1949. In the book "Four theories of Press" (Siebert,...
Related topics : social responsibility theory of media / social media theory / social media response / social media services / social media audience
Two Step Flow Theory | Communication Theory
All About Theories for Communication.
Two Step Flow Theory
in Mass Communication , Psychology, Behavioral And Social Science
History:
In 1944 Paul Lazarsfeld, (1901-1976) an American Social Researcher, Bernard Berelson (1912 - 1979) and Hazel Gaudet was introduced The Two-Step Flow of Communication in the book called "The people's choice: How the voter makes up his mind in a presidential...
Related topics : social media flow of information / social media marketing messages
2 Resources