Website: http://econpapers.repec.org
Rank: 302 / 692
2 selected articles
EconPapers: Social Network Analysis: A Survey
Abstract: Social Network Analysis is attracting growing attention as social networking sites and their enabled applications transform and impact society. This paper aims to provide a comprehensive review of social network analysis state of the art research and practice. In the paper the authorsâEUR[TM] first examine...
Date: 2017-03-04 08:51:01
Related topics : social network analysis research papers / social network analysis research / social network analysis survey papers / social network analysis survey / social network analysis papers
EconPapers: Corporate social responsibility effects on ...
Corporate social responsibility effects on social network sites
Hyun Ju Jeong, Hye-Jin Paek and Mira Lee
Journal of Business Research , 2013, vol. 66, issue 10, pages 1889-1895
Abstract: This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of...
Date: 2017-02-22 09:00:27
Related topics : corporate social responsibility effects on social network sites / business network for corporate social responsibility / corporate social responsibility network / corporate social responsibility and marketing / corporate social networking sites
2 Resources