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Targeted advertising - Wikipedia
Targeted advertising serves the purpose of placing particular advertisements before specific groups so as to reach consumers who would be interested in the information. Advertisers aim to reach consumers as efficiently as possible with the belief that it will result in a more effective campaign. By targeting, advertisers are able to identify when and where the ad should be positioned in order to...
Date: 2017-02-28 03:53:00
Related topics : social media advertising effectiveness / social media advertising campaigns / using social media to conduct market research / advertising internet marketing media online / social media advertising costs
Network science - Wikipedia
14 Notes
Background and history[ edit ]
The study of networks has emerged in diverse disciplines as a means of analyzing complex relational data. The earliest known paper in this field is the famous Seven Bridges of Königsberg written by Leonhard Euler in 1736. Euler's mathematical description of vertices and edges was the foundation of graph theory , a branch of mathematics that studies the...
Date: 2017-03-06 22:36:13
Related topics : social science network research / social network analysis research papers / social network analysis research / social networking research papers / social networking research paper
News aggregator - Wikipedia
Function[ edit ]
Visiting many separate websites frequently to find out if content on the site has been updated can take a long time. Aggregation technology helps to consolidate many websites into one page that can show the new or updated information from many sites. Aggregators reduce the time and effort needed to regularly check websites for updates, creating a unique information space or...
Date: 2017-03-08 13:59:32
Related topics : news organizations using social media / social media aggregator / news articles on social media marketing / news organization social media / social media marketing news
Social information processing - Wikipedia
5 External links
Current state of knowledge[ edit ]
The website for the AAAI 2008 Spring Symposium on Social Information Processing suggested the following topics and questions: [2]
Tagging
Tagging has already attracted the interest of the AI community. While the initial purpose of tagging was to help users organize and manage their own documents, it has since been proposed that collective...
Date: 2017-03-01 09:18:51
Related topics : social network information / social media management information system / global social network users / social media information / social network users
Socially responsible marketing - Wikipedia
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...
Date: 2017-02-22 02:18:31
Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples
Friending - Wikipedia
Friend collecting[ edit ]
The addition of people to a friend list without regard to whether one actually is their friend is sometimes known as friend whoring. [6] Matt Jones, of Dopplr , went so far as to coin the expression "friending considered harmful " to describe the problem of focussing upon the friending of more and more people at the expense of actually making any use of a social network....
Date: 2017-03-07 12:47:33
Related topics : social networking service list / web service social network / service social network / online social network services / make a social network
Advertising - Wikipedia
An Allegiant Air aircraft in the special Blue Man Group livery.
New media and advertising approaches[ edit ]
This section possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed.
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Increasingly, other media...
Date: 2017-03-10 08:38:10
Related topics : advertising internet marketing media online / social media advertising companies / advertising using social networking sites / social media advertising campaigns / social media advertising agency
Advertising - Wikipedia
An Allegiant Air aircraft in the special Blue Man Group livery.
New media and advertising approaches[ edit ]
This section possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed.
(April 2012)
( Learn how and when to remove this template message )
Increasingly, other media...
Date: 2017-03-06 12:15:06
Related topics : advertising internet marketing media online / social media advertising companies / advertising using social networking sites / social media advertising campaigns / social media advertising agency
Enterprise 2.0 - Wikipedia
History[ edit ]
Harvard Business School Professor Andrew McAfee coined the term "Enterprise 2.0" in 2006 to describe how the Web 2.0 "technologies could be used on organizations' intranet and extranets". [3]
There are many business benefits of Enterprise 2.0 include: [4]
Improve communications and information sharing between users.
Faster and easier access to corporate information
Better quality...
Date: 2017-02-14 23:55:22
News media - Wikipedia
Main article: Newsmagazine
A newsmagazine, sometimes called news magazine, is a usually weekly magazine featuring articles on current events. News magazines generally go more in-depth into stories than newspapers, trying to give the reader an understanding of the context surrounding important events, rather than just the facts.
Newsreels[ edit ]
A newsreel was a documentary film common in the...
Date: 2017-03-08 06:26:16
Related topics : news organizations using social media / news organization social media / traditional news media and social media / sports and social media news / social media news
Media psychology - Wikipedia
History[ edit ]
The field of media psychology started in the 1950s when television was becoming popular in American households. The psychologists were concerned about the children and their television viewing. For example, researchers began to study the impact of television viewing on children's reading skills. Later, they began to study the impact of violent television viewing on children's...
Date: 2017-03-09 15:08:45
Related topics : social psychology media / mass media use and social life among internet users / social cognitive theory media / social media theory / emerging social media technologies
Social learning (social pedagogy) - Wikipedia
8 External links
A History of Social Learning[ edit ]
The following text is from Reed et al. (2010), where references to other material cited here can be found:
Early work conceptualized social learning as individual learning that takes place in a social context and is hence influenced by social norms, e.g., by imitating role models (Bandura 1977). However, this conceptualization is not...
Date: 2017-03-01 06:11:27
Related topics : social network community of practice / social interaction network / how social media changed the way we interact with the world / actor social network / social and networking community
Sales - Wikipedia
e
Marketing and sales differ greatly, but generally have the same goal. Selling is the final stage in marketing, which also includes pricing, promotion, place and product (the 4 P's). A marketing department in an organization has the goals of increasing the desirability and value to the customer and increasing the number and engagement of interactions between potential customers and the...
Date: 2017-03-09 01:00:45
Related topics : organizations using social media marketing / social media marketing ideas facebook / social media marketing companies pricing / integrated marketing communications social media / social media marketing industry report
Business networking - Wikipedia
A business network is a type of business social network which is developed to help businesspeople connect with other managers and entrepreneurs to further each other's business interests by forming mutually beneficial business relationships. There are several prominent business networking organizations that create models of business networking activity that, when followed, allow the business...
Date: 2017-03-09 14:30:24
Related topics : online business social network / social networking website business plan / social network website business plan / social network business plan / social business network
Earned media - Wikipedia
Company-owned pages/accounts in online social networks (e.g., Twitter account, Facebook brand page)
Earned
Media activity related to a company or brand that is not directly generated by the company or its agents but rather by other entities such as customers or journalists
Traditional publicity mentions in professional media outlets
Ratings and reviews in TMOs (e.g., movie reviews)
Consumer-to-consumer WOM conversations about products, including advice and referrals
Consumers showing or demonstrating products to each other
Traditional...
Date: 2017-03-04 05:02:53
Related topics : online social network websites / online social media websites / new online social network / online social networking marketing / nielsen online social networking
Pharmaceutical marketing - Wikipedia
To health care providers [7] [ edit ]
Marketing to health care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008. [4] [8] Of the 237,000...
Date: 2017-02-25 09:42:26
Related topics : sales representative time management / sales representative management / companies that use social media marketing effectively / sales rep time management / companies that use social media effectively
Social impact theory - Wikipedia
)
{\displaystyle Impact=f(1/(S\cdot I\cdot N))}
This law relates to diffusion of responsibility , in which individuals feel less accountable as the number of people present increases. In emergency situations, the impact of the emergency is reduced when more people are present.
The social impact theory is both a generalizable and a specific theory. It uses one set of equations, which are...
Date: 2017-02-19 03:47:26
Related topics : social media impact on communication / social media impact on education / media social impact / impact social network / social network analysis theory
Educational technology - Wikipedia
Educational technology, particularly in online learning environments, can allow students to use real identity, pseudonym, or anonymous identity during classroom communication. Advantages in anonymizing race, age, and gender are increased student participation [149] and increased cross-cultural communication. [150] Risks include increased cyberbullying, and aggressive or hostile language. [150]...
Date: 2017-03-08 06:34:56
Related topics : social media education for students / exploring the potential benefits of using social media in education / advantages of using social media for students / benefits of using social media in education / advantages of using social media in education
Marketing research - Wikipedia
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...
Date: 2017-03-06 17:58:45
Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing
Cross-media marketing - Wikipedia
Cross-media marketing programs are difficult to advertise. Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to follow for cross-media marketing success: [3]
Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content...
Date: 2017-02-21 14:29:43
Related topics : cross media marketing corporation / cross media marketing / online media marketing companies / advertising internet marketing media online / media one marketing group
Social Semantic Web - Wikipedia
Overview[ edit ]
The social-semantic web (s2w) aims to complement the formal Semantic Web vision by adding a pragmatic approach relying on description languages for semantic browsing using heuristic classification and semiotic ontologies . A socio-semantic system has a continuous process of eliciting crucial knowledge of a domain through semi-formal ontologies, taxonomies or folksonomies . S2w...
Date: 2017-02-21 18:27:47
Related topics : social network analysis web / social web network / semantic social network / social network content management system / analysis of social network data
Social science - Wikipedia
Sustainable Development
The social science disciplines are branches of knowledge taught and researched at the college or university level. Social science disciplines are defined and recognized by the academic journals in which research is published, and the learned social science societies and academic departments or faculties to which their practitioners belong. Social science fields of study...
Date: 2017-03-06 08:37:47
Related topics : integrated marketing communications social media / articles about social media communication / integrated marketing communications media / marketing communications social media / social media internal communications
Testimonial - Wikipedia
Further information: Celebrity branding
Actress and model Lin Chi-ling at the LG New Chocolate Phone launching event for the BL40, 2009, Hong Kong
Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. [1]
Social...
Date: 2017-03-06 22:26:56
Related topics : companies that use social media marketing effectively / social media ad spend 2016 / social media ad spend 2013 / social media ad spend / using social media for marketing research
Social centres in the United Kingdom - Wikipedia
The UK Social Centre Network (also known as the Social Centre Network) is a grassroots initiative to establish a network between self-identified radical independent community social centres in the United Kingdom .
Organisation[ edit ]
There is no single policy statement but a general desire to improve communication and co-operation between "the growing number of autonomous spaces to share...
Date: 2017-03-09 05:41:18
Related topics : social centres network / uk social network / social and networking community / social networking community / social community network
Sociometry - Wikipedia
7th Grade
8th Grade
Within sociology , sociometry has two main branches: research sociometry, and applied sociometry. Research sociometry is action research with groups exploring the socio-emotional networks of relationships using specified criteria e.g. Who in this group do you want to sit beside you at work? Who in the group do you go to for advice on a work problem? Who in the group do you see...
Date: 2017-02-21 11:03:12
Related topics : development of social network analysis / social network analysis software review / social network analysis software gephi / social networking website developers / social network website developers
Network economy - Wikipedia
The network economy is the emerging economic order within the information society . The name stems from a key attribute - products and services are created and value is added through social networks operating on large or global scales. This is in sharp contrast to industrial-era economies, in which ownership of physical or intellectual property stems from its development by a single enterprise....
Date: 2017-02-22 19:43:59
Related topics : sharing economy social network / social economy network / global social networking market / creating a social network / service industry social networking
Gephi - Wikipedia
Initially developed by students of the University of Technology of Compiègne (UTC) [4] in France, Gephi has been selected for the Google Summer of Code in 2009, 2010, 2011, 2012, and 2013.
Its last version, 0.9.0 has been launched in December 2015, [5] with an update in February 2016 [6] (0.9.1). Previous versions are 0.6.0 (2008), 0.7.0 (2010), 0.8.0 (2011), 0.8.1 (2012) and 0.8.2 (2013). [7]
The Gephi Consortium, created in 2010, is a French non-profit...
Date: 2017-03-06 00:46:07
Related topics : social network traffic analysis / analysis of social network data / social network traffic generator / social network data / social network analysis cluster
Symantec - Wikipedia
Symantec Corporation, agreed to form a new division of Symantec, and Eubanks delegated the choice of name to Turner. Turner chose the name Turner Hall Publishing, to be a new division of Symantec devoted to publishing third-party software and hardware. The objective of the division was to diversify revenues and accelerate the growth of Symantec. Turner chose the name Turner Hall Publishing, using...
Date: 2017-03-10 07:23:44
Related topics : online reputation management services for small business / web reputation management software / sales representative management software / online reputation management tools software / online brand management products
Skittles (confectionery) - Wikipedia
On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. [5] The move was debated by people interested in social media . [6] [7]
Skittles has one of the most-"liked" brand pages on Facebook , with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs." [8]
Skittles have been involved in two...
Date: 2017-03-07 07:34:19
Related topics : new social media sites like facebook / social media sites like facebook / new social media sites 2013 / social media marketing sites / social media sites list 2016
Facebook Platform - Wikipedia
Facebook launched the Facebook Platform on
May 24, 2007
, providing a framework for software developers to create applications that interact with core Facebook features . [1] [2] A markup language called Facebook Markup Language was introduced simultaneously; it is used to customize the "look and feel" of applications that developers create. Using the Platform, Facebook launched several new...
Date: 2017-03-07 12:47:33
Related topics : create a free social networking site like facebook / create a free social network like facebook / video game social network / social network game developers / social network application development
Graph theory - Wikipedia
Graph theory is also used to study molecules in chemistry and physics . In condensed matter physics , the three-dimensional structure of complicated simulated atomic structures can be studied quantitatively by gathering statistics on graph-theoretic properties related to the topology of the atoms. In chemistry a graph makes a natural model for a molecule, where vertices represent atoms and edges...
Date: 2017-03-08 18:26:23
Related topics : social network analysis graph software / compare social network analysis software / social network analysis visualization software / social network analysis software / social network graph software
Dunbar's number - Wikipedia
Dunbar's number is applicable to online social networks [12] [13] and communication networks (mobile phone). [14]
Alternative numbers[ edit ]
Anthropologist H. Russell Bernard and Peter Killworth and associates have done a variety of field studies in the United States that came up with an estimated mean number of ties, 290, which is roughly double Dunbar's estimate. The Bernard-Killworth median...
Date: 2017-03-08 11:37:03
Related topics : online social network websites / structure of online social network / social online network / how to build social network website / virtual community social networking
E. Jerome McCarthy - Wikipedia
Education[ edit ]
McCarthy received his Bachelor of Science degree in 1950 from Northwestern University . He received his Master of Arts in 1954 [4] and his PhD in 1958 from the University of Minnesota . [5] His doctoral dissertation was An Analysis of the Use of Marketing Research in Product Development. [6]
Early career[ edit ]
He was a professor of the College of Commerce at the University of...
Date: 2017-03-09 04:18:51
Related topics : four p's of social marketing mix / product social marketing / focusing the concept of social marketing / definition of social marketing concept / social marketing plan
Nasza-klasa.pl - Wikipedia
History[ edit ]
NK.pl was launched on 11 November 2006 by Maciej Popowicz, Pawel Olchawa, Michal Bartoszkiewicz, and Lukasz Adzinski, four college students studying computer science at the University of Wroclaw . [4] The company is headquartered in Wroclaw , Poland , and its name comes from the song "Nasza Klasa" by Jacek Kaczmarski .
The website enjoyed spectacular growth and success, and one...
Date: 2017-03-10 05:32:12
Related topics : social networking service and website / top social network websites / social network users / service social network / social networking website developers
Enterprise risk management - Wikipedia
e
In addition to information technology audit, internal auditors play an important role in evaluating the risk-management processes of an organization and advocating their continued improvement. However, to preserve its organizational independence and objective judgment, Internal Audit professional standards indicate the function should not take any direct responsibility for making risk...
Date: 2017-02-21 18:53:40
Related topics : online risk and reputation management / reputational risk management / top rated reputation management companies / personal online reputation management companies / top reputation management companies
Business relationship management - Wikipedia
8 External links
Trends driving BRM development[ edit ]
Strategic business partners (what used to be referred to as shared services or service providers) require a common methodology to drive true business innovation and strategy. These strategic business partners (IT, Finance, HR, external providers, etc.) are converging with the business. There is one shared business strategy with each business...
Date: 2017-03-05 13:07:30
Related topics : online reputation management services for small business / start online reputation management business / business reputation management services / small business online reputation management / small business reputation management
Mass marketing - Wikipedia
Background[ edit ]
Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass radio use. This gave corporations an opportunity to appeal to a wide variety of potential customers. Due to this, variety marketing had to be changed in order to persuade a wide audience with different needs into buying the same thing. It has developed over the years into a...
Date: 2017-03-05 15:56:19
Related topics : mass marketing media / advertising internet marketing media online / online media marketing and advertising magazine / online media marketing and advertising / online media marketing & advertising
HBGary - Wikipedia
Step 1 : Gather all the data
Step 2 : ???
Step 3 : Profit
"
-- HBGary programmer to Barr disparaging his plan with a reference to an episode of South Park . [3]
In 2010, Aaron Barr, CEO of HBGary Federal, alleged that he could exploit social media to gather information about hackers . [3]
In early 2011, Barr claimed to have used his techniques to infiltrate Anonymous , [3] [11] [12] partly...
Date: 2017-03-07 08:38:37
Related topics : social issues in media and information / social media information / social media connection / social media software management / social media reputation management software
Zscaler - Wikipedia
10 References
History, Fundraising, and Valuation[ edit ]
The company was founded in 2008 by Jay Chaudhry, a serial security entrepreneur that previously founded and later sold AirDefense, CipherTrust, CoreHarbor and SecureIT [2] and Kailash, the former chief architect of NetScaler. The company is unique among the private technology company "unicorns" in being almost entirely self-funded, has...
Date: 2017-03-08 01:40:38
Related topics : cloud computing social network analysis / cloud computing social networks / cloud computing social networking / social network traffic software / international social service network
List of open-source health software - Wikipedia
Diagnostic software[ edit ]
Specvis is a free desktop application designed for visual field examination in humans. It is written in the Java programming language ensuring unrestricted portability on any personal computer or laptop. It has easy to use graphical user interface and does not require special computer or programming skills. It was developed by Piotr Dzwiniel at Nencki Institute of...
Date: 2017-03-06 00:36:08
Related topics : social network software open source free / social networking platform open source / social network platform open source / enterprise social network software open source / social network software open source
Social cloud computing - Wikipedia
Social cloud computing, also peer-to-peer social cloud computing, is an area of computer science that generalizes cloud computing to include the sharing, bartering and renting of computing resources across peers whose owners and operators are verified through a social network or reputation system . [1] [2] It expands cloud computing past the confines of formal commercial data centers operated by cloud...
Date: 2017-02-21 15:23:24
Related topics : cloud computing social networks / cloud computing social networking / social network cloud hosting / social science network research / social network system
Economic, social and cultural rights - Wikipedia
Economic, social and cultural rights
From Wikipedia, the free encyclopedia
e
Economic, social and cultural rights are socio-economic human rights , such as the right to education , right to housing , right to adequate standard of living , right to health and the right to science and culture . Economic, social and cultural rights are recognised and protected in international and regional human...
Date: 2017-03-08 07:24:31
Related topics : international network for economic social and cultural rights / international network for economic social / economic and social networking / social networking culture / social network culture
Semantic network - Wikipedia
History[ edit ]
Example of a semantic network
"Semantic Nets" were first invented for computers by Richard H. Richens of the Cambridge Language Research Unit in 1956 as an " interlingua " for machine translation of natural languages .[ citation needed ]
They were independently developed by Robert F. Simmons, [2] Sheldon Klein, Karen McConologue, M. Ross Quillian [3] and others at System...
Date: 2017-03-06 08:41:43
Related topics : semantic social network / social network graph software / graph social network / social network theory definition / compare social network software
LIN Media - Wikipedia
History[ edit ]
This section contains embedded lists that may be better presented using prose . You can help by converting the list or lists to prose, if appropriate . Editing help is available.
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LIN TV's roots trace back to the founding of its former parent, LIN Broadcasting Corporation, in 1961. LIN Broadcasting was engaged in...
Date: 2017-03-07 23:47:49
Related topics : online media marketing companies / online media marketing and advertising / advertising internet marketing media online / online media marketing & advertising / new media search marketing
Social psychology - Wikipedia
Social psychology is an empirical science that attempts to answer questions about human behavior by testing hypotheses, both in the laboratory and in the field. Careful attention to sampling, research design, and statistical analysis is important; results are published in peer reviewed journals such as the Journal of Experimental Social Psychology , Personality and Social Psychology Bulletin and...
Date: 2017-03-06 08:37:50
Related topics : social psychology media / social media types of personality / journalism and social media / social media experience / research social media
Badoo - Wikipedia
History[ edit ]
Badoo was founded by the Russian entrepreneur Andrey Andreev and launched in London in November 2006. [7] In 2007 it raised $30 million in funding. [8]
In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia . [9] As of 2009, Finam now has 20% ownership of Badoo. [7] In September 2009, Blendr , "powered by" Badoo,...
Date: 2017-03-10 02:43:22
Related topics : how many people use social networking sites / advertising using social networking sites / free advertising on social networking sites / advertising on social network sites / create a free social networking site like facebook
AddThis - Wikipedia
History[ edit ]
Clearspring Technologies was founded in 2004 by Carnegie Mellon University graduate students Hooman Radfar [7] and Austin Fath in Pittsburgh, Pennsylvania. The company began as an R&D and consulting concern focused on commercializing research concepts around the semantic web and social networks. Initial funding came primarily from grants and consulting projects, as well as from...
Date: 2017-03-05 03:02:29
Related topics : oracle acquires social media company / web service social network / social media market research companies / social network web development / social web network
Email marketing - Wikipedia
Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.
Businesses and organizations who send a high volume of emails, utilize an ESP (email service provider) to send, track and utilize information garnered from behaviors related to these...
Date: 2017-03-06 14:34:57
Related topics : media advertising and marketing / digital media marketing degree / integrated marketing communications media / direct marketing media channels / digital media marketing definition
Knowledge economy - Wikipedia
The knowledge economy is also seen as the latest stage of development in global economic restructuring . Thus far, the developed world has transitioned from an agricultural economy (pre-Industrial Age, largely the agrarian sector ) to industrial economy (with the Industrial Age , largely the manufacturing sector ) to post-industrial / mass production economy (mid-1900s, largely the service sector...
Date: 2017-03-06 19:09:34
Related topics : social network knowledge management / sharing economy social network / social economy and sustainability research network / examples of social and cultural factors in marketing / social and cultural factor in marketing
Meetup (website) - Wikipedia
Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics , books , games , movies , health , pets , careers or hobbies .
The company is based in New York City and was co-founded in 2002 by Scott Heiferman and Matt Meeker. Meetup was...
Date: 2017-03-04 04:38:44
Related topics : meetup social network site / new york social network meetup / online social network websites / social network meetup / creating a social networking site