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5 selected articles
Integrated Marketing Communications - Meaning and its ...
Integrated Marketing Communications
Integrated Marketing Communications
It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization.
To understand...
Date: 2016-09-10 06:30:06
Related topics : integrated marketing communications media / integrated marketing communications social media / marketing communications media mix / marketing communications social media / marketing communications and media management
Articles on Corporate Social Responsibility
Corporate Social Responsibility initiatives in primary and secondary education provide for benefits to all stakeholders. The key theme in this article is that these CSR initiatives are a win-win situation for the corporates as well as the workforce of the future.
Changing Directions to Overcome Crisis
This article discusses the current unsustainable path that our civilization is in and alerts the...
Date: 2017-02-01 06:37:25
Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing / articles on social marketing in india
Advantages of Social Enterprises - Management Study Guide
Social enterprises tend to operate with a purpose of creating value for the society and also generate income (if not wealth). As a thumb rule, the solutions they offer are supposed to be innovative, unique, people and environment friendly; Cost effectiveness is also a huge consideration. All of these are challenges to the sustainability of social enterprises, but the ones that are able to scale...
Date: 2016-09-10 06:31:11
Related topics : advantages of social media marketing for business entrepreneurs / advantages of social media marketing for entrepreneurs / advantages of social media for businesses / advantages of social media marketing / advantages of social marketing
Marketing Communications - Meaning and its Process
Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are going to convey through different mediums.
Traditionally printed marketing was the...
Date: 2016-09-10 06:30:24
Related topics : integrated marketing communications media / marketing communications media mix / marketing communications media / media marketing & communications / integrated media marketing
Using Social Media Profiles of Job Applicants for Hiring ...
The Advantages of using Information about Job Applicants from Facebook Profiles
In recent years, there has been a noticeable trend among HR professionals to check the information supplied by a job applicant by comparing it with the information available on his or her Social Networking Websites or SNWs profile. While this trend first become apparent in the West and in the United States in...
Date: 2016-09-10 06:31:28
Related topics : social media networking websites / using social media for recruitment / social networking websites / private social network website / social network websites
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