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6 selected articles
What is social media marketing (SMM)? - Definition from ...
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization ( SEO ), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting...
Related topics : smm (social media marketing) ??? / smm social media marketing / smm social media manager / social media internet marketing / social media marketing websites
What is reputation management? - Definition from WhatIs.com
enterprise service bus (ESB)
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
The first step in reputation management is monitoring references to the person or business, primarily through social media...
Related topics : personal online reputation management services / online reputation management services for individuals / online brand reputation management services / social media online reputation management / personal online reputation management companies
What is social networking? - Definition from WhatIs.com
cognitive bias
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals, often through social media sites such as Facebook , Twitter , LinkedIn and Google+ .
Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected online communities (sometimes...
Related topics : social media networking sites business / social media networking sites definition / social media platforms for business / social media network definition / social media network sites
What is LinkedIn? - Definition from WhatIs.com
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
A LinkedIn member's profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules....
Related topics : social networking sites for business professionals / free social network site / social networking sites for business / social network site design / social community network sites
What is employee monitoring? - Definition from WhatIs.com
cognitive bias
Employee monitoring is the use of various methods of workplace surveillance to gather information about the activities and locations of staff members.
Businesses monitor employees to improve productivity and protect corporate resources. The main intention is to prevent unacceptable behavior in the first place and, should that effort fail, to curtail the behavior before it can...
Related topics : all social networking sites in one place / employee social networking sites / social networking web sites / social networking sites research study / social networking sites legal issues
What is six degrees of separation? - Definition from ...
Six degrees of separation is the theory that any person on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The concept of six degrees of separation is often represented by a graph database , a type of NoSQL database that uses graph theory to store, map and query relationships.
Real-world applications of the...
Related topics : the small world theory of social network / new social networking sites like facebook / social research network sites / social networking web sites / first social networking site in the world
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