Website: https://www.alcohollearningcentre.org.uk
Rank: 196 / 692
3 selected articles
Alcohol social marketing - Toolkit (2009) - Social ...
What is higher risk drinking?
Higher risk drinkers (previously called harmful drinkers) are:
Men who regularly consume over 50 units of alcohol per week
Women who regularly consume over 35 units of alcohol per week
Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...
Related topics : national social marketing centre it's our health / national social marketing centre nsmc / national social marketing centre case studies / national social marketing centre 2010 / four p's of social marketing mix
What is social marketing? - Best practice in social ...
Social marketing uses a range of techniques and approaches, commonly known as a 'marketing mix', to change people's behaviour in a clearly defined and positive way. Its aim is to achieve a particular 'social good', rather than commercial benefits - even though it uses many of the same methods as commercial advertising and marketing.
However, social marketing can also use techniques that are not...
Related topics : national social marketing centre benchmark criteria / national social marketing centre nsmc / national centre social marketing / social marketing best practices / differences between social marketing and commercial marketing
Social Marketing - Browse - Resources - PHE Alcohol ...
Alcohol Social Marketing For England. Further tools, support and guidance.
Welcome to the Social Marketing pages. Here you can access the 2009 and 2010 toolkits.
Related topics : social marketing toolkit / social marketing resources / social marketing tools / social activism marketing / social marketing programme
3 Resources