Corporate Social Strategy by Bryan W. Husted - cambridge.org

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Book description

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will...

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Related topics : corporate reputation management strategy / corporate reputation management case study / corporate reputation management / importance of good corporate reputation / companies with good corporate reputation