Website: http://www.mckinsey.com
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8 selected articles
Six social-media skills every leader needs | McKinsey ...
The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.
Social media also adds new dimensions to these traits. For example, it requires the ability to create...
Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively
The evolution of social technologies | McKinsey & Company
The evolution of social technologies
By Martin Harrysson, Detlef Schoder, and Asin Tavakoli
The evolution of social technologies
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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?
Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...
Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively
Do you really understand how your business customers buy ...
Do you really understand how your business customers buy?
By Oskar Lingqvist, Candace Lun Plotkin, and Jennifer Stanley
Do you really understand how your business customers buy?
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B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.
The CEO of a major supplier to the telecom industry...
Related topics : social media market research companies / social media marketing companies pricing / companies that use social media marketing effectively / using social media as a market research tool / advantages of using social media for market research
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
Sustainability’s strategic worth: McKinsey Global Survey ...
Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go.
Company leaders are rallying behind sustainability, and executives overall believe the issue is increasingly important to their companies' strategy. But as it continues to grow into...
Related topics : top rated reputation management companies / top reputation management companies / top online reputation management companies / online reputation management activities / reputation management company
The role of networks in organizational change | McKinsey ...
The role of networks in organizational change
By Robert L. Cross, Salvatore Parise, and Leigh M. Weiss
The role of networks in organizational change
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Companies shouldn't focus so much on formal structures that they ignore the informal ones.
A few years ago, the world's leading designer and manufacturer of office products decided that it needed an...
Related topics : employee social network analysis / introduction to social network analysis using r / rob cross social network analysis / compare social network analysis software / social network analysis survey tool
Valuing corporate social responsibility: McKinsey Global ...
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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.
The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...
Related topics : business network for corporate social responsibility / corporate social responsibility network / social network programming / social professional network / creating a social network
Making the most of corporate social responsibility ...
Making the most of corporate social responsibility
By Tracey Keys, Thomas W. Malnight, and Kees van der Graaf
Making the most of corporate social responsibility
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For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.
Too often, executives have viewed...
Related topics : corporate social responsibility and marketing / social responsibility marketing definition / social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples
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