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2 selected articles

Marketing Theories - The 7P's of the Marketing Mix

Marketing Theories - The Marketing Mix - From 4 P's to 7 P's

Visit our Marketing Theories Page  to see more of our marketing buzzword busting blogs. 

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the...

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Related topics : marketing communications media mix / marketing mix / 4 p's of marketing social media / free social media marketing tool / 4 p of social marketing example

Marketing Theories - PESTEL Analysis

Marketing Theories - PESTEL Analysis

Visit our  Marketing Theories Page  to see more of our marketing buzzword busting blogs. 

Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail.

A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors...

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Related topics : exchange theory social marketing / examples of social and cultural factors in marketing / social factors affecting marketing / social and cultural factor in marketing / social factors in marketing