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4 selected articles
PEST Analysis - QuickMBA
QuickMBA / Strategy / PEST Analysis
PEST Analysis
A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:
Political
Social
Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental...
Related topics : social and cultural factors affecting international marketing / examples of social and cultural factors in marketing / social factors affecting marketing / social and cultural factors in international marketing / social and cultural factor in marketing
The Marketing Mix (The 4 P's of Marketing) - QuickMBA
QuickMBA / Marketing / Marketing Mix
The Marketing Mix
(The 4 P's of Marketing)
The major marketing management decisions can be classified in one of the following four categories:
Product
Place (distribution)
Promotion
These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in...
Related topics : marketing communications media mix / marketing mix / marketing communications and media management / media marketing manager / media marketing and distribution
Marketing Plan Outline - QuickMBA
Marketing Plan Outline
I. Executive Summary
A high-level summary of the marketing plan.
II. The Challenge
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
III. Situation Analysis
Company Analysis
Concentration of customer base for particular products
Competitor Analysis
Subsidiaries, joint ventures, and distributors,...
Related topics : direct marketing media plan / marketing & media services / media marketing services
Marketing Research - QuickMBA
QuickMBA / Marketing / Marketing Research
Marketing Research
Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from...
Related topics : marketing social research association / social marketing research / social marketing survey questions / product social marketing
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