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Social Media Press Release 2.0 - SHIFT Communications PR ...
Back in 2006, SHIFT Communications pioneered the first social media press release . It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time. But that was years ago; is the social media press release still relevant?
In some ways, the answer might surprise you: the Social Media Press Release isn't...
Related topics : social media press release distribution / social media press release / social media news release format / social media photo release form / social media release form
Social Media Press Release 3.0: 2014 Edition - SHIFT ...
Here are a few of our new (and updated) features for the social media press release template:
Headline: Just like in news articles, the headline and lead are the most important parts of the release. If someone clicks on your page and they're only going to read one thing, this is it. Hit your key point in the headline and support it with must-know facts in a sub-head. If a photo is relevant to...
Related topics : social media press release template / social media press release / social press release template / social media news release template / social media news release format
What is Data-Driven PR, Part 9: Pitching With Data - SHIFT ...
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What is Data-Driven PR, Part 9: Pitching With Data
We've used the expression data-driven PR for quite some time now, but haven't clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we'll examine how to become a more data-driven...
Related topics : social media tools for pr professionals / social media public relations / using social media for pr / social media pitch example / social media pitch process
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