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4 selected articles
Social Media Book Review: Social Media ROI by Olivier ...
One of the things often asked of judges for The Social Buzz Awards is "What's the best way of judging ROI on Social Media?" It may seem like a self-answering question (ROI is your best way of judging ROI - duh) but clearly many still have an issue with it and Olivier Blanchard's book goes a long way to trying to help people and businesses out.
Social Media ROI book review
It's a good thick book,...
Related topics : social media roi book / social media roi olivier blanchard / social media roi blanchard / social media marketing book / social media marketing roi
UK social media ad spend to increase by half in 2014 with ...
The UK's social media ad spending will rise by half this year, an increase which will see the sites take in around 10.5 per cent of the UK's overall digital ad funding, according to an industry report from eMarketer.
The study projected that ad spending on social networks will rise by half in the next year and that by 2016, the social networks will account for around 15 per cent of the nation's digital ad investment.
The UK will spend £7.25bn on digital ads in 2014, up by 15 per cent on 2013. Furthermore, with the rise of mobile and video...
Related topics : social media ad spend uk / social media ad spend 2014 / social media ad spend emarketer / social media ad spend 2016 / social media ad spend 2013
Football Association poaches Microsoft 's digital boss to ...
The Football Association (FA) has poached Microsoft 's head of digital, Georgina Lewis, to lead the marketing for English football.
Lewis take up the head of marketing position left by Russell James, who moved internally at the end of 2016. The role is currently being held by long-term FA consultant Ed Coan on an interim basis until Lewis' starts on 27 February.
Lewis said she was "thrilled" to be joining a brand which she believes "has meaning far beyond football in society".
She added: "There has never been a better time to step into this role,...
Related topics : sports and social media marketing / digital media marketing strategy / media sports marketing / digital media marketing meaning / digital media marketing
Creative, Marketing & Digital Salary Survey 2015 ...
There are exciting times ahead in the creative, marketing, media and digital sectors which are growing at three times the rate of the wider economy.
The UK's £71bn* creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
What is encouraging is that the value has increased by 15.6 per cent over the past eight years. It also employs one in 12 of the UK workforce.
Most agencies and brands we work with are recruiting, whether immediately or in the near future, and the demand for talent is high.
This year's...
Related topics : creative media marketing salary / creative media marketing jobs / digital media marketing agency / creative marketing media / digital media marketing
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