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OSINT: Open Source Intelligence
Social Media Monitoring
June 22-23, 2015, Radisson Blu Strand Hotel, Stockholm
In military jargon OSINT stands for Open Source Intelligence. The OSINT concept migrated from military to civilian domain, broadly defined as the application of intelligence tradecraft to open sources of information, specifically involving the collection, processing (to include foreign language translation), and...
Date: 2017-02-21 07:20:28
Website:
http://www.osint.org
Related topics : social media monitoring tools / monitoring social media channels / social media software open source / monitoring social media conversations / social media sentiment analysis tools
10 Social Media Problems and Possible Solutions
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Small business social media is a good thing...usually. Of course, this week observers in business and technology fields got a good look at how social media can also go bad .
Challenges in small business social media are inevitable. Social media tools can build your brand. But, they can also tear you down. There are many uncertainties too. Below are 10...
Website:
https://smallbiztrends.com
Related topics : benefits of social media for small businesses / social media small business tips / social media management company business plan / social media management company for small business / social media tools for small business
Barclays | Social media: the missed opportunity | EDF ...
Social media: the missed opportunity
28 Jan 2013 09:22
More than one in ten hospitality and leisure operators now generate up to half of all sales through social media according to new research from Barclays, but despite this the industry still questions its business potential.
Over 60% of the sector, which includes hotels, pubs, restaurants, travel and leisure operators, say that they only see...
Website:
http://www.newsroom.barclays.com
Related topics : using social media as a market research tool / missed social media opportunity / advantages of using social media for market research / hotel industry using social media / travel industry using social media
Should You Outsource Social Media Or Do It Yourself? - Forbes
The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media," says Eve Mayer, CEO of consulting company Social Media Delivered and author of The Social Media Business Equation.
Mayer's firm manages social accounts for clients large and small, including Sheraton Hotels, Chevrolet, and CiCi's Pizza...
Website:
http://www.forbes.com
Related topics : social media management company for small business / advantages of social media marketing for small business / social media marketing ideas for small business / social media marketing small business / companies that don't use social media effectively
How you can use social media to drive your hotel marketing ...
If the fact that so many businesses now include social media in their marketing strategies is not enough to convince you of how indispensible social media is to hotel marketing, here's� news for you -- the hospitality industry stands to benefit even more from social media exposure than most other industries.
The ubiquity of social media in our daily lives is now undeniable. As people share...
Date: 2017-03-10 05:35:46
Website:
http://www.moneytized.com
Related topics : using social media as a market research tool / companies that use social media marketing effectively / articles on social media marketing for business / internet advertising and social media as a marketing communication tool / news articles on social media marketing
HNN - Top hotel brands share social media tactics
Top hotel brands share social media tactics
28 DECEMBER 2012 7:47 AM
Executives from Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western International shared the strategies that helped them dominate the social media landscape in 2012.
REPORT FROM THE U.S.--As social networks evolve and consumers' online patterns continue to shift, brands consistently must adapt...
Website:
http://www.hotelnewsnow.com
Related topics : hilton hotel using social media / top hotels using social media / social media branding strategy / brands using social media / social media brand monitoring
High Impact Content Marketing and Copywriting for Social Media
High Impact Content Marketing and Copywriting for Social Media
Create Impactful and Engaging Content to Woo and Wow Your Audience
6 & 7 Mar 2017 (Mon & Tue)
100 Orchard Road, Hotel Concorde
$988 (Excluding GST)| $598.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Contact Ms Grace Zheng 6720 3333 or email: grace@aventisglobal.edu.sg
To...
Date: 2017-02-25 01:01:53
Website:
http://aventis.edu.sg
Related topics : social media impact on marketing / master in digital & social media marketing / social media content / using social media marketing / 6 social media marketing mistakes to avoid
Social Media Strategies for Hotels
Getting Social >
Social Media Strategies for Hotels
Social Media Strategies for Hotels
Published: Aug 06, 2009
Tweet
Social Media continues to grow in importance. It has not only become one of the critical tool to interact with customer but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing...
Website:
http://blog.milestoneinternet.com
Related topics : social media activism criticism / social media criticism book / new social media sites like facebook / new social media sites / social media revenue models
What is the best Social Media Aggregator? - Quora
As many others mentioned, If you are only willing to aggregate and manage social media accounts in one application, it would be fair to say that HootSuite is beyond competition. But if this is not the only reason you would like to use a social media aggregator there is one particular tool I would like to recommend.
But first let's see what are the other features of social media...
Website:
https://www.quora.com
Related topics : social media aggregator / post social media in one place / hotels using social media well / organizations using social media marketing / brands using social media
2012 & 2013 Social Media and Tourism Industry Statistics ...
2012 & 2013 Social Media and Tourism Industry Statistics
UPDATED February 2014
(UPDATE: We have now updated this post to include new and additional statistics from 2013. These are indicated in blue text. Note that in most cases we have not completely replaced the 2012 statistics, but added new metrics we felt were relevant to the information.)
In response to the overwhelming desire for up-to-date...
Date: 2017-03-10 07:14:22
Website:
http://www.stikkymedia.com
Related topics : travel industry using social media / travel industry social media statistics / travel industry social media marketing / hotel industry using social media / travel industry social media
immediate future | Social media consultancy
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Testimonials
Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has 'raised the bar' on social media management and their ideas and constant innovation...
Website:
http://immediatefuture.co.uk
Related topics : social media marketing strategies / social media marketing strategy / social media branding strategy / social media marketing ideas for business / business using social media
Social Media Needs A Travel Mode (Idle Words)
Social Media Needs A Travel Mode
News reports tell us that Customs and Border Patrol has become more aggressive about checking social media accounts at the border. In doing this, the United States joins a growing list of countries that recognized the value of these accounts, and the unique data mining opportunity that a border crossing provides.
These searches don't just involve agents skimming...
Date: 2017-02-22 21:32:00
Website:
http://idlewords.com
Related topics : social media sites like facebook / social media sites list for business / list of social media site / social media sites list / companies that don't use social media effectively
Modern Hospitality: Social Media With a Smile
The editors at Best Hospitality Degrees decided to research the topic of:
Modern Hospitality: Social Media With a Smile
By 2015, 9 out of 10 consumers will have a mobile phone
- 29% of travelers have found flight plans through mobile apps
- 30% of travelers have found hotel deals through mobile apps
- 85% of travelers use their smartphones while traveling
- 46% check in to a location while on...
Website:
http://www.besthospitalitydegrees.com
Related topics : business using social media / hotels using social media / advantages of social media for businesses / why use social media / using social media
Best Media Monitoring Tools for Public Relations: Top 100
Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"
We put our pointed little head...
Website:
http://everything-pr.com
Related topics : new social media sites like facebook / new social media sites / social media management system free / social media management system / best social media campaigns 2015
Digital Marketing Archives – Marketing Teacher
Digital Advertising
Digital Advertising
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...
Website:
http://www.marketingteacher.com
Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine
Hilton Bogota Hotel in Colombia
Known as the highest end, 100% boutique Colombian coffee company, Devotion opens its doors for the first time in Bogota at the Hilton Hotel. Using only the best varieties of organic coffee from Colombia, this century apothecary style coffee shop offers a unique gastronomic experience to our customers by using different paraphernalia depending on the selected coffee. The trendiest coffee shop...
Website:
http://www3.hilton.com
Related topics : hilton hotel using social media / social media page / social media images / hotels using social media well / hotels using social media
15 Tools to Monitor Your Online Reputation | Practical ...
March 6, 2015 o Kathleen Fealy
Editor's Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.
Monitoring what's...
Website:
http://www.practicalecommerce.com
Related topics : free social media monitoring tools facebook / free social media monitoring tools 2015 / social media monitoring tools free / location based social media monitoring free / social media monitoring tools
HNN - 21 hotel reputation management tips - HotelNewsNow.com
21 hotel reputation management tips
05 SEPTEMBER 2013 9:06 AM
Members of the "Managing you reputation" session held during the recent Southern Lodging Summit at Memphis came up with these 21 tips on managing a hotel's online reputation.
@jeffhigley1
MEMPHIS, Tennessee--Members of the " Managing your reputation " session held during the recent Southern Lodging Summit at Memphis...
Website:
http://hotelnewsnow.com
Related topics : hotel social media reputation management / hotel online reputation management tools / hotel online reputation management / social media online reputation management / free social media reputation management tools
Social Media and Luxury Brands in China - Luxury Society
GroupM China and CIC, share the key insights from their 2011 luxury white paper, The Voice of Luxury: Social Media and Luxury Brands in China.
"An essential requirement for understanding the wealthy elite in China is to understand how they influence and are influenced by the massive, unique, fragmented and dynamic social media landscape in China," remarks Sam Flemming, Founder and Chairman,...
Website:
http://luxurysociety.com
Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media strategy / luxury social media marketing
4 new rules for effective hospital marketing
by Guest Author December 15, 2015 Comments (0)
Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...
Website:
http://www.healthcarebusinesstech.com
Related topics : companies that use social media marketing effectively / search engine marketing social media / social media marketing sites / social media marketing industry report / social media marketing program
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
Why 2014 is the Year of Social Media Advertising - Brandwatch
The social networking and microblogging platform avoided advertising for a long time. In 2009, cofounder Biz Stone wrote that traditional banner advertising wasn't "interesting" to the company. But in 2010, Twitter launched Promoted Tweets, Promoted Trends, and Promoted Accounts.
In December 2013, Twitter updated its advertising to better target ads to users. The product, called "tailored...
Website:
https://www.brandwatch.com
Related topics : advertising using social networking sites / advertising on social networking sites cost / advertising on social media sites / social media advertising companies / advertising on social network sites
Streaming media - Wikipedia
History[ edit ]
In the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines [3] which was the technical basis for what later became Muzak , a technology streaming continuous music to commercial customers without the use of radio . Attempts to display media on computers date back to the earliest days of computing in...
Date: 2017-03-09 10:10:22
Website:
https://en.wikipedia.org
Related topics : 5 most popular social media tools and applications used in australia / business using social media / issues associated with the use of social media tools and applications / social media networking sites business / advantages and disadvantages of using social media for market research
online reputation management software - Online Reputation ...
Your competitors
etc.
The software shows the alert and it allows you to go straight to the page where the alert has come from, whether it was on Twitter, Facebook, LinkedIn, etc.
WHAT CAN IT DO FOR YOU?
IT CAN DO THREE THINGS REALLY WELL
1
REPUTATION MANAGEMENT AND CUSTOMER SERVICE
The main uses of the software will probably be for REPUTATION MANAGEMENT and CUSTOMER SERVICE, I've already...
Website:
http://www.onlinereputationmanagementsoftware.co. ...
Related topics : start online reputation management business / social media online reputation management / online business reputation management / online reputation management tools software / online reputation management software
Calling All Social Media-philes! - expo.cedia.net
Get the word out about #CEDIA15 through their social media channels!
Use the #CEDIA15 hash-tag and unique urls (provided by CEDIA) in their social media postings
Produce two (2) original blogs or vlogs about CEDIA EXPO between July and October. Content must be posted to CEDIA blog first before being posted on other mediums.
Share information...
Website:
http://expo.cedia.net
Related topics : social media room expo 2015 / social media room expo / hotels using social media / why use social media / using social media
The Best Reputation Management Services of 2017
While internet reputation management can help salvage an unfairly tarnished reputation or enhance a good one, it can also have an underside. Our articles on reputation management explore these services and what reputation management entails. We especially recommend the article on identifying ethical practices . You may also want to check out our sister site's article on choosing an online...
Website:
http://www.toptenreviews.com
Related topics : online reputation management proposal sample / online reputation management wikipedia / bad online reputation management / online reputation management defined / search me online reputation management
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
Defining a hotel digital marketing strategy - GuestCentric
Digital marketing for hotels is becoming increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities and pricing, but now are also expected to compete for guests in new channels and digital communities that emerge every day. Hence, many hotel managers are asking themselves how they can expand their brand online while still having the time to run their...
Website:
http://www.guestcentric.com
Related topics : digital media marketing strategy / marketing digital / digital media marketing / social media marketing ideas for hotels / using social media as a market research tool
Hotel Reputation Management Solution | Travel Media Group
Marketing Pro Package
Local Pro Package
Our most affordable hotel reputation management package includes our complete reputation solution, listing management and a professional hotel video. This is ideal if you're interested in getting started with managing hotel reviews to impress more travelers. View the brochure .
Web Pro Package
One of the best ways to be found and get chosen online is...
Website:
http://travelmediagroup.com
Related topics : hotel social media reputation management / hotel online reputation management / hotel reputation management services / hotel reputation management / social media online reputation management
Referral - Hotel Reputation Management Services | Social ...
Email:*
When will check be mailed?*
By accepting this agreement with Travel Reputation Services DBA My Hotel Reputation you agree to pay the promotional referral rate of an initial set up charge of $79 ($100 Off) which includes the first month of reputation services. There after the recurring fee will be $50 per month. This agreement is to commence on the date initial payment has been...
Website:
hotelreputationmanagementservices.com
Related topics : hotel reputation management services / hotel social media reputation management / hotel online reputation management / hotel reputation management software / hotel reputation management
Hilton Revolutionizes Hotel Experience with Digital Check ...
Hilton Revolutionizes Hotel Experience with Digital Check-In, Room Selection and Customization, and Check-Out across 650,000-Plus Rooms at More Than 4,000 Properties Worldwide
First hospitality company to enable room selection and customization via mobile and web-based floor plans; Company also announces that guests will be able to use their smartphone as their room key in majority of hotel rooms...
Website:
http://news.hiltonworldwide.com
Related topics : hilton hotel using social media / hotels using social media well / hotel industry using social media / hotels using social media / travel industry using social media
Team Epic
Challenge or Insight:
Utilizing proprietary social listening techniques, Team Epic identified two key insights about theatre aficionados: 1) there is a strong desire to share their Tony Awards viewing experience with others, and 2) to do so within either a physical and digital community where they could all come together under one umbrella. From these insights, #WatchPartyIBM was born. Team Epic...
Website:
http://anepiccompany.com
Related topics : social media listening center / hotels using social media well / social media experience / social media marketing events 2013 / all social media sites
Hotel Internet Marketing Company | Blue Magnet Interactive
We are Blue Magnet Interactive
Valuing relationships, reliability, and fun since 2007.
The Blue Magnet Blog
The latest buzz in the biz.
Trusted Hospitality Marketing
Building Relationships & Helping Hotels Shine in the Digital World
Our Team
Get to know the Blue Magneteers! We know you'll love our unbelievably talented, friendly, and creative team of digital marketing specialists.
Read More
Our...
Date: 2017-03-10 11:00:21
Website:
http://www.bluemagnetinteractive.com
Related topics : digital media marketing strategy / digital media marketing agency / digital media marketing plan / social media marketing optimization services / internet social media marketing services
Hotel Reputation Management-Lodging Interactive ...
Swedish
Hotel Reputation Management
We offer a comprehensive solution that's a lot more than just software or technology. Our proprietary technologies enhanced by professionally trained manpower provides your property with the ultimate in reputation management.
With hotel clients around the world, Lodging Interactive's CoMMingle reputation management service acts as an extension to the property's own guest services team. We respond on the hotel's behalf and in full...
Website:
https://lodginginteractive.com
Related topics : hotel social media reputation management / hotel reputation management services / social media management software reviews / hotel online reputation management / hotel reputation management software
China 'social credit': Beijing sets up huge system - BBC News
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Image caption China's biggest matchmaking service, Baihe, has teamed up with Sesame
In most countries, the existence of a credit system isn't controversial. Past financial information is used to predict whether individuals will pay their mortgages or credit card bill in the future.
But China is taking the whole concept a few...
Website:
http://www.bbc.co.uk
Related topics : monitoring social media activity / social media types of users / social media activism criticism / social media rating system / social media activity
China 'social credit': Beijing sets up huge system - BBC News
These are external links and will open in a new window
Close share panel
Image caption China's biggest matchmaking service, Baihe, has teamed up with Sesame
In most countries, the existence of a credit system isn't controversial. Past financial information is used to predict whether individuals will pay their mortgages or credit card bill in the future.
But China is taking the whole concept a few...
Website:
http://www.bbc.com
Related topics : monitoring social media activity / social media types of users / social media activism criticism / social media rating system / social media activity
Most Important Travel Trends of 2015 | Travel + Leisure
Most Important Travel Trends of 2015
Your Rental Will Look More Like a Hotel
If you're interested in staying at the new Drift San Jose, a stylish eight-room property in Los Cabos, Mexico, that appeals to independent millennials, you won't be able to book through its website, or any hotel website, for that matter. Rooms are available only through Airbnb . That's a sign of things to come: since the...
Date: 2017-03-10 09:43:31
Website:
http://www.travelandleisure.com
Related topics : travel industry social media trends / hotel industry using social media / hotels using social media / travel industry using social media
Hotel Management Course | Masters Degree | BMIHMS
Recognised bachelor degree (any field)
Graduate Certificate
6.0 IELTS (or equivalent)
Recognised bachelor degree or 3 years+ managerial/supervisory work experience
When considering postgraduate study it's important to take into account the reputation of the institution. It will indicate to an employer the quality of education the student has received. The BMIHMS at Torrens University, Master of...
Website:
http://www.bluemountains.edu.au
Related topics : reputation management hotel industry / hotel reputation management services / hotel social media reputation management / hotel reputation management / social media marketing master's degree
Top 10 Hotel Management Tips for Managers in the ...
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Hotel managers have the task of ensuring customers are satisfied and overseeing all of the different activities and departments of a hotel: banquet hall, restaurant,...
Website:
youtube.com
Related topics : hotel online reputation management / hotel reputation management software / hotel social media reputation management / hotel reputation management services / hotel reputation management companies
What are “influencers” on social media platforms in China ...
Influencers could be bloggers, celebrities or people who have great presence on social media platforms and a vast amount of followers.
For brands it is very important locate these people because they can help them to reach the masses in China and exert influence on them in brand's benefit. Influencers are also vital to rapidly increase the brand awareness. However, the brands must choose...
Website:
http://marketingtochina.com
Related topics : social media platforms in china / emerging social media platforms / location based social media platforms / social media platforms for marketing / social media platforms
Hotel Reputation Management - ReviewPro
Hotel Reputation Management
Improve guest satisfaction & watch your revenue grow
Benchmark and manage your online reputation with our powerful cloud-based solution to deliver better guest experiences and increase your ranking on review sites and OTAs.
Request a demo
Reputation = Revenue
Across all segments of the hotel industry, a high online reputation index means you are exceeding guests'...
Website:
https://www.reviewpro.com
Related topics : hotel online reputation management / online reputation management reviews / reputation management hotel industry / online brand reputation management services / personal online reputation management services
Pages - Integrated Marketing Communications - 2016 ...
Integrated Marketing Communications
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...
Website:
https://www.ama.org
Related topics : integrated marketing communications media / integrated marketing communications social media / marketing communications media planning / marketing communications social media / marketing communications media mix
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