Top Management Team Demographic Diversities, Generic ...

Top Management Team Demographic Diversities, Generic Strategy and Firm Performance in Marketing Social Research Association (MSRA) in Kenya

Tecle H. Yohannes, Aloys B. Ayako

Abstract

This study investigated the relationship between Top Management Team (TMT) demographic diversities and firm performance using generic strategies as intervening variable in the Marketing and Social Research Association (MSRA) firms in Kenya. First, the relationship between TMT characteristics diversities and generic strategy was analyzed. Second, the link between generic strategy and...

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Website: http://redfame.com

Related topics : marketing social research association kenya / marketing social research association / social marketing firms / social marketing research / social marketing association

Catherine Ngahu | Marketing and Social Research ...

Web References (51 Total References)

Leadership in an Era of Globalization - Aspen Institute

Catherine Ngahu, Managing Director, Strategic Business Options Ltd, kenya, and Michael Kinbinge, Director, TechnoServe/Kenya

_ Africa Leadership Initiative ::: _ List of Fellows

Catherine W Ngahu,

...

Ms. Catherine Wanjiru Ngahu is the founder and Managing Director of Strategic Business Options Ltd, a...

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Website: http://www.zoominfo.com

Related topics : marketing social research association kenya / marketing social research association / social marketing research / social marketing training / social marketing strategies