Social Media Syllabus - Fall 2013 | Cognition | Learning

Strategies for targeting and engaging potential publics online.

�

Professor: Matthew J. Kushin, PhD email: mkushin@shepherd.edu Phone: 304-876-5361 Office hours: L10K MW:11-1/TR:10-11, or by apt.

�

Matthew J. Kushin, PhD | Department of Communication Shepherd University Course Syllabus .:. 2

�

[Week#] Week of Day Topic

Due assignments in bold; assigned in italics; bold / italics are...

Read more


Website: https://www.scribd.com

Related topics : google social media blog / blogs and social media / social media blogs / social media brand monitoring / social class media

Digital Marketing & Social Media Analytics | MIT Sloan ...

Upon completion of this course you should have a fundamental understanding of:

The digital advertising ecosystem and attribution and pricing models for digital advertising

The fundamentals of web and app analytics and KPIs for web traffic and commerce

Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising

Social network marketing...

Read more


Website: http://executive.mit.edu

Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies

PhD Curriculum, Doctoral Program - The Paul Merage School ...

 

Required Coursework

The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses.  The area faculty determine the area's course requirements.  Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...

Read more


Website: http://merage.uci.edu

Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool