Selected articles for topic: social marketing evaluation
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What is Social media management software (SMMS ...
Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
Download this free...
Website:
http://searchcio.techtarget.com
Related topics : social media software management / organizations using social media marketing / organizations that use social media effectively / free social media marketing software / social media monitoring software
The Social Customer Experience Company | LiveWorld
The Social Customer Experience Company
About Us
At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...
Website:
http://www.liveworld.com
Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company
Marketing Trends for 2014 and into 2015 - Smart Insights ...
So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
But, I would like...
Website:
http://www.smartinsights.com
Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing
Executive Certificate in Digital and Social Media Marketing
Executive Certificate in Digital and Social Media Marketing
Programme Objectives
Upon successful completion of this programme, students are expected to be able to:
assess and adopt different digital marketing channels such as email marketing, online PR, search engine marketing and mobile marketing as appropriate;
develop digital marketing plans for organizations;
utilize the latest digital media...
Website:
http://www.polyu.edu.hk
Related topics : certificate in digital media marketing / digital media marketing strategy / digital media marketing plan / digital media marketing courses / digital media marketing
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies
DigitalMR | Social Media Research | Online Market Research
Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media research can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
In...
Website:
https://www.digital-mr.com
Related topics : using social media as a market research tool / using social media for marketing research / social media monitoring for market research / social media analytics market research / social media market research tool
CAM Diploma in Digital Marketing - Marketing Tom Media
CAM Diploma in Digital Marketing
July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's
April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's
According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...
Website:
http://www.marketingtom.co.uk
Related topics : digital media marketing plan / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning / digital media marketing degree
Digital Marketing Certification Program | Upgrad.com
Marketing & Branding Fundamentals
Duration : 1 week | Professor : Jaideep Prabhu
You will start the program with a basic understanding of marketing and it's functions, like, developing campaigns, capturing insights, market segmentation, channel selection and brand building. On completion of the first module you will gain a detailed understanding of the 4Ps framework for different types of...
Date: 2017-03-09 10:02:49
Website:
https://upgrad.com
Related topics : master in digital & social media marketing / companies that use social media marketing effectively / organizations using social media marketing / social media marketing campaign plan / affiliate marketing using social media
The social/cultural environment - Boundless Open Textbook
The international marketing environment
A number of factors constitute the international environment: social, cultural, political, legal, competitive, economic, plus technology. Each should be evaluated before a company makes a decision to go international.
The social/cultural environment
The cultural environment consists of the influence of religious, family, educational, and social systems in the marketing system. Marketers who intend to market their products overseas may be very sensitive to foreign cultures....
Website:
https://www.boundless.com
Related topics : social and cultural environment in international marketing / cultural and social environment on international marketing / social and cultural factors in international marketing / examples of social and cultural environment in marketing / social and cultural marketing environment
4 new rules for effective hospital marketing
by Guest Author December 15, 2015 Comments (0)
Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...
Website:
http://www.healthcarebusinesstech.com
Related topics : companies that use social media marketing effectively / search engine marketing social media / social media marketing sites / social media marketing industry report / social media marketing program
Marketing mix modeling - Wikipedia
Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...
Date: 2017-02-26 23:18:54
Website:
https://en.wikipedia.org
Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Social Media & Online PR Training | Econsultancy
Social Media & Online PR Training
About the course
Overview
This one-day course is the UK's most popular introduction to online PR and social media marketing.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand...
Website:
https://econsultancy.com
Related topics : online pr social media / social media online reputation management / social media marketing strategy example / social media online marketing / using social media for pr
Social Media Marketing in 3 minutes - YouTube
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Website:
youtube.com
Related topics : using social media marketing / business using social media / social media marketing steps / 4 p's of marketing social media / social media online marketing
Social Media Marketing Services | Blue Fountain Media | NYC
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to create appropriate...
Website:
http://www.bluefountainmedia.com
Related topics : social media marketing campaign plan / social media marketing plan outline / advantages of social media marketing strategy / social media marketing business opportunity / social media marketing ideas for business
How to Create a Social Media Strategy + Plan - Smart Insights
Creating your social media strategy and tactical plan
1 - Building the strategy
noun Strategy / A plan of action designed to achieve a long-term or overall aim.
First you need to understand what a strategy is, and isn't it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a...
Date: 2017-03-10 06:45:13
Website:
http://www.smartinsights.com
Related topics : social media marketing plan example / social media marketing strategy example / social media marketing strategy steps / social media strategy example / social media marketing strategies
How SAP is handling the social media explosion - SearchSAP
Evaluate Weigh the pros and cons of technologies, products and projects you are considering.
How SAP is handling the social media explosion
Discover the steps SAP is taking to incorporate social media into many of its existing platforms, and learn about its newest offerings.
Sections
Share this item with your network:
Sponsored News
HR Meets Social Media: Fireworks or Fizzle...
Website:
http://searchsap.techtarget.com
Related topics : sap acquires social media / using social media as a market research tool / organizations using social media marketing / social media terms of use / sports organizations using social media
Marketing Campaigns | Marketing MO
How Planning for Marketing Campaigns Aligns with Your Brand Strategy
Your marketing campaigns are the vehicles for connecting with your marketplace, to generate leads and sales, and to position you as that certain "something."
Campaign copy and creative should always support your brand strategy and messages, even if you're running a tactical lead generation campaign. They're one of the most...
Website:
http://www.marketingmo.com
Related topics : social media marketing campaign plan / social media marketing campaign ideas / social media marketing campaign template / social media marketing campaign steps / social media marketing campaign examples
The Top 26 Social Media KPIs Marketers Can't Ignore ...
HootSuite Twitter Facebook LinkedIn Google +
How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...
Website:
https://blog.hootsuite.com
Related topics : post methode social media / post social media in one place / post social media strategy / articles on social media marketing for business / social media marketing business opportunity
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
United Media Services LLC - UMS Group - Home Page
UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.
Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...
Date: 2016-12-08 10:22:11
Website:
http://www.umsoman.com
Related topics : social media management company business plan / digital and social media marketing manager job description / social media management company for small business / social media marketing manager job description / social media network marketing services
Social Media Chart: Average interactions per post by ...
SUMMARY: Surprisingly, the industry with the lowest budgets and least resources gets the greatest average interactions on its social media posts.
What can you learn from that? And how does your company's level of social media engagement compare to peers in your industry?
To help you answer that question, this week's chart features benchmark data from HubSpot based on the social media interaction...
Website:
marketingsherpa.com
Related topics : post social media strategy / social media in education industry / companies that use social media marketing effectively / post social media in one place / social media marketing industry
4 Components Of The Best Social Media Campaigns
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.
Sonny Ganguly on September 4, 2015 at 12:43 pm
More
As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and...
Date: 2017-03-10 00:41:23
Website:
http://marketingland.com
Related topics : successful social media campaigns examples / best social media campaigns 2015 / good social media campaigns examples / b2b social media campaigns / social media networking sites business
Advantages - Social Media in Education
Social media interconnects individuals on a daily basis. In education, social media is a "global network of interconnected learning communities where content is created, shared, remixed, repurposed, and exchanged" (Yuen, p. 210). This makes it possible for knowledge, intelligence, and skills from all over the world to be combined, allowing for collaboration between both students and school...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / advantages of using social media for students / advantages of using social media in education / benefits of using social media in education / advantages of social media in education
Disadvantages - Social Media in Education - Google Sites
Home >
Disadvantages
Despite the positive impacts that social media has had on education, there is always room for improvement. In today's society, we are faced with the problem of differences between generations X and Y. Generation Y consists of the younger generation, or students, who grew up embracing the web 2.0 technologies with great enthusiasm. On the other hand, Generation X, the older...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / social media impact on education / social media in education research / social media in education disadvantages / social media tools for education
Marketing Degrees | Top Universities
Marketing Degrees
61 shares
Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.
Ever found yourself looking at an advertising...
Date: 2017-03-10 06:00:36
Website:
https://www.topuniversities.com
Related topics : internet advertising and social media as a marketing communication tool / social media marketing degree online / marketing communications and media management / social media marketing bachelors degree / advertising internet marketing media online
What is relationship marketing? - Definition from WhatIs.com
Relationship marketing is a facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business,...
Website:
http://searchcrm.techtarget.com
Related topics : companies that use social media marketing effectively / social media marketing software review / organizations using social media marketing / social media marketing companies / social media marketing strategy example
Writing a social marketing plan | Planning guide. Default.
The final task area in the development stage is to prepare a social marketing plan that sets out the main components of the proposed intervention.� There is no one way to present your plan, but it could usefully contain a summary of many of the elements...
Website:
http://www.socialmarketing-toolbox.com
Related topics : social marketing plan / product social marketing / marketing social services / social marketing objectives / social marketing evaluation
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Social Media World Forum Europe - #DMWF #SMWF
�
Social and Digital Marketing Conference:�#SMWF Europe, Vinopolis, 8th - 9th June 2015
#SMWF Europe is the premier event for digital & social marketing professionals taking place in London's Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels.
�
With organisations now re-evaluating their effective use of big data;...
Website:
http://www.socialmedia-forum.com
Related topics : social media marketing conference europe / social media marketing jobs europe / social media marketing europe / social media marketing events 2015 / social media marketing events london
Digital Marketing Strategy: Customers, Planning, and ROI ...
The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.
To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their...
Date: 2017-03-10 11:03:21
Website:
http://www8.gsb.columbia.edu
Related topics : digital media marketing strategy / digital media marketing plan / social media marketing strategy steps / social media marketing strategies / social media marketing strategy
Social information processing (theory) - Wikipedia
Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....
Date: 2017-02-23 12:45:00
Website:
https://en.wikipedia.org
Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media
Marketing research - Wikipedia
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...
Date: 2017-03-06 17:58:45
Website:
https://en.wikipedia.org
Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing