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Related topics : social marketing strategies for changing public behavior. free press 1989 / social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / social marketing strategies / marketing social change
Social marketing. Strategies for changing public behavior ...
Social marketing. Strategies for changing public behavior.
Author:
New York, New York, Free Press, 1989. xii, 401 p.
Abstract:
Calls for social campaigns to change public attitudes and behavior have been at the core of strategies to solve teenage pregnancy, drug and alcohol abuse, poor nutrition, and the spread of acquired immunodeficiency syndrome (AIDS). In contemporary societies, social marketing is an underutilized but powerful means of changing behavior. It combines the integrated planning and action framework characteristic of traditional approaches to social change with recent advances in...
Date: 2017-03-10 07:56:33
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http://www.popline.org
Related topics : social marketing strategies for changing public behavior. free press 1989 / social marketing strategies for changing public behavior / social marketing strategy steps / social marketing plan steps / marketing social change
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