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Social Media Marketing Careers| Find Jobs in Social Marketing
Job Site for the World of Social Media
Welcome to Social Media Marketing Careers
Use our specialized career hub to find a new position related to social media and online marketing, in any location,...
Website:
https://www.socialmediamarketingcareers.com
Related topics : social media marketing sites / social media marketing strategist / social media online marketing / social media marketing specialists / market social media
Social Media Jobs Salary Guide (2014) - Onward Search
Social Media Jobs Salary Guide
Introducing the new Onward Search Social Media Jobs Salary Guide - a comprehensive look at the best US job markets, the most in-demand social media jobs , and the corresponding salary ranges for each profession. This free guide makes it easy to take your social media career to the next level, so download it below, link to it and share it with your fellow social media pros!
Download the infographic...
Website:
http://www.onwardsearch.com
Related topics : social media job search / jobs in social media / social media jobs / social media marketing guide / guide to social media
Social Media Jobs & Careers | Find a Job in Social Media
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Found 55 jobs
Find the latest career opportunities in social media, digital marketing, content marketing, and community management. Search for full time, part time, temporary,...
Website:
http://www.mediabistro.com
Related topics : digital and social media marketing manager job description / social media marketing manager job description / social media community specialist job description / social media marketing specialist job description / social media marketing strategist job description
Social Media Consultancy, Social Media training Cork ...
Social Media Consultancy & Training
Fuzion with offices in Dublin and Cork, Ireland offer comprehensive Social Media Consultancy and Social Media Training services.
The different Social Media platforms, when used correctly, can be a powerful part of your overall strategy, can enhance your online presence and can help you develop new connections and generate new business.
This is a very dynamic area, which is changing rapidly and it is vital that you understand the full potential...
Website:
http://www.fuzion.ie
Related topics : social media consultant / free social media training / social media training / types of social media platforms for business / different types of social media for business
IMC641 class on Social Media and Marketing
IMC 641
� SOCIAL MEDIA AND MARKETING
Course testimonial from IMC student Kayla Kuntz: "The social media and marketing class was by far the most applicable course to my career. I work in higher-education social media management and the course served as a refresher on social media best practices. The course inspired me to take a deeper look at the content I promote and...
Website:
http://imc.wvu.edu
Related topics : social media marketing course syllabus / current trends in social media marketing / companies that use social media marketing effectively / social media marketing class syllabus / social media marketing class
Social Media Specialist Salary - PayScale
Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better...
Website:
http://www.payscale.com
Related topics : social media specialists salary / social media marketing specialists / social media expert / social media specialists jobs / social media marketing companies
Social Media Manager Salary - PayScale
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.
Read More...
Social media managers must be highly proficient with Microsoft Office applications for word processing,...
Website:
http://www.payscale.com
Related topics : microsoft social media management / social media management company / social media community manager / manage social media / social media brand management
Social Media Jobs | Only Marketing Jobs
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Search and apply for the latest social media marketing jobs with Only Marketing Jobs including - part time social media marketing jobs, interim social media marketing jobs, graduate social media marketing jobs, senior social media marketing jobs as well as social media marketing jobs...
Website:
http://www.onlymarketingjobs.com
Related topics : social media marketing london jobs / new media marketing jobs / online media marketing jobs / social media jobs london / social media marketing companies london
Social Media Training Courses - The Creative Collective
Study Social Media With Us!
Host a Social Media Training Course At Your Business!
Looking for quality social media training courses from social media trainers that actually use social media in their own businesses and know what's working right now?
Let us show you how to get the maximum results in the minimum amount of time at one of our private, on-demand social media training courses or...
Website:
http://www.thecreativecollective.com.au
Related topics : social media training / social media courses / business using social media / top social media websites for business / social media and business marketing webinar
How to Become a Social Media Marketing Specialist ...
Social media is becoming ubiquitous. Facebook, Twitter, Instagram, LinkedIn, Pinterest, Reddit: Believe it or not, the majority of Americans uses at least one of these sites. In fact, according to Pew Research's Internet Project, 73 percent of adults 18 and over use social networking sites. Given that opportunity, businesses everywhere are trying to reach new customers through this medium, and the job options for social media marketing specialists are growing. If you live and breathe...
Date: 2016-09-14 22:25:21
Website:
http://www.schools.com
Related topics : social media marketing degree programs / companies that use social media marketing effectively / social media marketing bachelors degree / social media marketing specialists / using social media for marketing research
Social Media Marketing 2017 - Complete Certificate Course ...
The comprehensive social media course, beginner to advanced. Go viral, get started today!
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26,071 students enrolled
15 EUR 100...
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Masters in Social Media, Masters in Social Media Marketing
9 out of 10 based on 7 rating(s)
Q:How long does it take to get a masters degree in social media?
A:It takes approximately two years to complete a masters degree in social media. Most colleges are offering two-year graduate programs. Students can also earn the degree in less than two years by pursuing an accelerated track. Throughout the duration of the program, students will be required to cover...
Website:
http://www.excite.com
Related topics : social media marketing degree programs / social media marketing degree online / social media marketing master's degree / master in social media marketing / social media marketing degree
What Are The Advantages Of Social Media To Students?
25 Comments
�
� Social media has been criticized a lot due to the effect it has on the way students produce and retain information. Some parents are of the opinion that social media can be very distracting and harmful for students. On the contrary, social media offers plenty of opportunities for learning and interaction. It is rather simple to see how students benefit from social media. By...
Website:
http://www.hudsongrp.com
Related topics : advantages of using social media for students / benefits of social media for students / companies that use social media marketing effectively / organizations using social media marketing / social media network marketing services
Social Media Jobs in Sydney | Glassdoor.com.au
Seven West Media Limited - Sydney
13 days ago 13 d
is searching for a capable social media moderator to implement, track and optimize our social media campaigns across our SWM TV... experience. Reporting to the Social and Digital Media Manager, you need to be a social media superstar and be able to demonstrate...
3.4
GroupM - Sydney
24 days ago 24 d
opportunities to develop Connects Social Media...
Website:
https://www.glassdoor.com.au
Related topics : social media market opportunity / 3 types of social media users / social media channel 4 / social media management service agreement / using social media as a market research tool
Social Media Careers: Education Requirements and Job Info
Social Media Careers: Education...
Social Media Careers: Education Requirements and Job Info
Careers in social media require significant formal education. Learn about the degrees, job duties and additional skills to see if this is the right career for you.
Individuals interested in a career in social media often need a bachelor's degree in a field like communications, journalism, or marketing....
Website:
study.com
Related topics : new social media sites like facebook / new social media sites 2014 / new social media sites / social media sites like facebook / social media sites 2014
Social Media Degrees: Types, Education and Career Options
Social Media Degrees: Types, Education and Career Options
What You Need to Know About Social Media Education
Updated March 25, 2016
What Is a Social Media Degree?
At the turn of the century, there was no such thing as a social media degree, but times have changed. The demand for employees with social media skills has skyrocketed due to the number of businesses that are using social media as part...
Website:
http://businessmajors.about.com
Related topics : new social media sites like facebook / social media market opportunity / social media terms of use / social media sites like facebook / internet social media sites
What Is Social Narcissism? (with pictures) - wiseGEEK
Top 10 facts about the world
Social narcissism is the use of social media as an outlet to promote egotistical tendencies like preoccupation with social status, physical appearance, career success, and financial status. Through their profiles and postings, social narcissists can be easy to recognize on social media sites. Some studies indicate that social media may promote social narcissism....
Website:
http://www.wisegeekhealth.com
Related topics : college students and social media use / top social media networking sites / advantages of using social media for students / social media network sites / popular social media sites
How Cisco Drives Social Media Training with Gamification
Cisco's Unique Model for Social Media Training
This is an Op-Ed by Leslie Lau, Sr. Manager of Global Social Media at Cisco
At Cisco, we use gamification across a number of key programs. One program where we have extensively incorporated gamification techniques is our Social Media Training Program .
During the past two years, the Global Social Media Team at Cisco has invested in our Social...
Website:
http://www.gamification.co
Related topics : social media network marketing training / social media marketing agency program / social media marketing program / social media program / social media training
The Impact of Social Media in the Workplace Pros and Cons ...
The Impact of Social Media in the Workplace Pros and Cons
by Kristin Swain
Employers may try to limit the use of social media at work by restricting access to certain websites.
Comstock Images/Comstock/Getty Images
4 [Social Work] | The Pros & Cons of a Career in Social Work
Social media in the workplace can be a valuable tool for businesses. It can also cause serious problems on the job....
Website:
http://work.chron.com
Related topics : companies that use social media effectively / company social media policy / benefits of using social media for business / business using social media / social media company
National Institute for Social Media | Social Media ...
Education Network
Our education network institutions deliver NISM-approved social media education in the form of training classes in an effort to give their students the best possible opportunity to pass the NISM Social Media Strategist certification...
Website:
http://nismonline.org
Related topics : social media in education industry / social media education for students / social media education programs / social media in education / social media education
A Break Down of Social Media Degrees & Certificates | Cision
Photo courtesy of Fora do Eixo via flickr
Joseph
This is a guest post by Gina Joseph , social media community manager at Cision .
Social media: we all use it. Heck, most children now are born thinking we've been communicating through social networks since the beginning of time. But the truth is, while many of us post to Facebook and Twitter on a daily basis, the use of social media as a business...
Website:
http://www.cision.com
Related topics : social media marketing degree programs / social media management company business plan / advantages of using social media in education / social media education programs / social media management company for small business
Social Media Marketing Success Stories | Regalix
Successful Social Media strategies from brands that have gotten social right. Some important lessons to be learn from each of these brands.
Tags: facebook , social media , social media marketing , social media strategies , twitter
With social media presence playing an important role in reputation and brand building exercises for companies, it is no wonder that brands are flocking to social media...
Website:
http://www.regalix.com
Related topics : social media marketing strategy example / social media branding strategy / brands using social media / social media branding for business / social media branding examples
Social Media Bootcamp (Online) Washington, D.C. | General ...
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About this workshop series
This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor...
Website:
https://generalassemb.ly
Related topics : using social media as a market research tool / free social media tools for business / social media monitoring tools free / social media market research tool / types of social media platforms for business
Social Media Training Course - MarketingCertified
Marketing Certified's online social media course includes an overview of each social media channel along with real examples and step by step instructions on how to set up social media pages. Get ready to learn from renowned...
Date: 2017-02-06 07:35:04
Website:
https://www.marketingcertified.com
Related topics : social media marketing strategy steps / social media marketing campaign steps / latest trends in social media marketing / social media online marketing / social media marketing strategy example
How Students Benefit From Using Social Media - Edudemic
Home / Featured / How Students Benefit From Using Social Media
How Students Benefit From Using Social Media
By Joseph Baker on February 12, 2013
A lot of criticism has been leveled at social media and the effect it has on the way students process and retain information, as well as how distracting it can be.
However, social media offers plenty of opportunities for learning and interactivity, and...
Website:
http://www.edudemic.com
Related topics : benefits of social media for students / benefits of using social media for business / benefits of using social media in education / using social media marketing / benefits of social media marketing for business
69 Social Media Job Interview Questions | Learnthat.com
Jeremy Reis Career and Jobs 2 Comments
Social media is a very important channel for companies to communicate in. We're not going to rehash all of the big numbers showing how important Facebook is or all of the celebrities using Twitter. We do believe it's a large communication medium where you can reach a large number of potential customers. There are companies making money on social media and if...
Website:
http://learnthat.com
Related topics : how to handle social media criticism / successful social media campaigns examples / good social media campaigns examples / post social media in one place / social media sites like facebook
6 Social Media jobs in Sydney and Melbourne. | The Footnotes
Comments
Did you watch The Social Network and feel a twang of the 'I could do that's'? Perhaps a career in social media is just the ticket. Or maybe you're already knee deep in #hashtags and want a change?
We've got you. Read on for social media roles up for grabs at Frank Body, Estee Lauder and 28 by Sam Wood.
Social Media Manager/Frank Body
Location: Melbourne
Employment...
Website:
http://thefootnotes.com.au
Related topics : digital and social media marketing manager job description / social media marketing manager job description / digital social media marketing job description / social media marketing director job description / social media marketing job description
Ethical Implications of Riding the Social Media Wave - FindLaw
Ethical Implications of Riding the Social Media Wave
Ethical Implications of Riding the Social Media Wave
For attorneys previously reluctant to dive into the world of online social media, the benefits of utilizing social networking as part of an effective marketing strategy are now undeniable. Not surprisingly, attorney participation in social networking is rising--up from 15% percent in 2008 to...
Date: 2017-02-10 06:50:19
Website:
http://practice.findlaw.com
Related topics : social media networking sites business / social media marketing firm / social media online marketing / social media firm / social media online reputation management
The benefits of social media recruiting | Onrec
�
�
So, social media makes real time engagement possible and allows companies to develop deeper connections with clients in ways that were previously not possible.
Therefore,
through social media,� employers �can reach candidates faster and at a lower cost because, as opposed to agencies, job boards or� referrals , recruiting with social media is totally free.
social media tools allow employers to engage with their target audience and easily identify whether the candidates are a good cultural fit for the company or not.
social media will spread the information about a company making more people aware of its job...
Website:
http://www.onrec.com
Related topics : social media for recruitment companies / social media for recruitment agencies / using social media for recruitment / social media for recruitment / social media job opportunity
Top 5 Ways Social Media is Used by Healthcare Professionals
Top 5 Ways Social Media is Used by Healthcare Professionals
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Top 5 Ways Social Media is Used by Healthcare Professionals
Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new,...
Date: 2017-03-10 09:09:32
Website:
http://elearning.scranton.edu
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / using social media as a market research tool
Online Social Media Course | Social Media Marketing Course
This online social media course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.
Price: $990
WHO IS...
Website:
http://www.theleftbank.edu.au
Related topics : online media marketing courses / social marketing online course / social media online marketing / social media courses / digital media marketing courses
The 7 types of social media specialists | Articles | Home
The 7 types of social media specialists
By | Posted:�December 29, 2013
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This story originally ran on PR Daily in April 2013.
Over the last few weeks, I've sat in a bunch of meetings where the skill set of social media specialists have been a hot topic.
There is so much debate about it is because there are so many different types of people, of widely varying experience, who can occupy...
Website:
http://www.prdaily.com
Related topics : senior social media specialist job description / social media communications specialist job description / social media marketing specialist job description / social media specialists jobs / social media community specialist job description
Social media have changed how we communicate ideas - The ...
We are living in an accelerated culture. Information moves at a rapid pace, and we are inundated with a daily deluge of content. The marrying of social media, digital and mobile technologies has facilitated this acceleration. In a tremendously short period of time, social media have transformed the way in which we live, work and play. Consider that the average mobile user checks his or her...
Website:
http://www.theglobeandmail.com
Related topics : organizations that use social media effectively / social media opportunity or risk / social media changed communication / organizations using social media marketing / social media types communication
15 Must-Attend Digital Marketing Conferences in 2015 ...
Mark your calendars for these educational and inspiring events, listed here in date order.
Digital Summit Phoenix
Date: February 4-5
Location: Scottsdale
Digital Summit Phoenix is geared toward senior digital marketers, web strategists, Internet executives and creative professionals in the digital community. The 2015 event promises a super-packed agenda with discussions and insightful case...
Website:
http://www.iacquire.com
Related topics : search & social media marketing expo / search engine marketing social media / search and social media marketing for international business / social media marketing events 2015 / social media marketing events 2014
Rant – Is Social Media Worth It For Musicians?
Rant - Is Social Media Worth It For Musicians?
Posted on February 2nd, 2012 Comments: 41
Show of hands... Who has 1000+ Facebook friends and hasn't sold a single album or made one red cent as a result?
...I thought so.
Social media has always been a very misunderstood platform for many. Part of that is because so many people with ulterior motives have built lucrative careers for themselves as...
Website:
http://www.musicmarketingmanifesto.com
Related topics : new social media sites like facebook / social media sites like facebook / social media marketing for musicians / using social media marketing / social media for musicians
Social Media Marketing Courses & Training - Miami Ad School
Become a Social Media Expert
Apply Now
Join the 7,000 other people who started their career at Miami Ad School.
Here are some of the skills you will learn
Research & Insight
Social media marketing is 24/7. You need to have a plan to connect with your followers. Through your research you will be able to come up with a social strategy to help...
Website:
http://www.miamiadschool.com
Related topics : social media marketing strategy for schools / social media network marketing training / social media marketing campaign plan / social media marketing campaign / social media marketing school
How I would pitch my social media services to prospective ...
by Nick Usborne
I don't offer professional social media services.
But if I were at a different stage in my career, I would. In fact, I would be all over social media.
Why? Because every successful freelancer fills a need on the client side. If you want to be a highly paid freelancer, you need to offer a service and skill set that companies desperately need. And right now I see millions of...
Website:
http://nickusborne.com
Related topics : companies that use social media marketing effectively / social media services company / social media marketing companies / companies that don't use social media effectively / social media marketing services
What’ll you do if your spouse asks you to close your ...
What'll you do if your spouse asks you to close your social media accounts?
Published
+1
Esther Olajide
The social media -- an interactive technology that allows individuals to view, create and share information, ideas, career interests, and other forms of expression has perhaps become a necessity at this time and age. Some people have become so addicted to it that they cannot do without being on...
Website:
http://punchng.com
Related topics : social media terms of use / why use social media / using social media / social media family / make your own social media website
Social Media for Networking | Career Services
Social Media for Networking
As a student, you are probably using social media already. Most students have a Facebook page, and more and more are using Twitter and other sites to connect. As you begin building a professional network, it's time to take a step back and think about social media and how you use it as a networking technique.
Grow Your Professional Network Socially
Nowadays, just about every individual and organization has a social presence. This makes it a powerful resource for career and network development. While your previous use of social media may have been more -- well, social -- in nature, that is only the beginning...
Date: 2017-03-10 07:36:22
Website:
careerservices.princeton.edu
Related topics : why do students use social networking sites / students using social networking sites / how many students use social networking sites / students use social networking sites / news organizations using social media
Social Media and Commercial Real ... - Urban Land Magazine
UL: Who should be running a company's social media presence? PR team? Marketing team? IT team? Interns? Or a combined effort?
Devine: Many companies hand over the keys to the kingdom to interns, since they are often younger and more familiar with using social media. However, inexperienced staff members may not recognize inappropriate content before blasting it out to thousands of...
Website:
http://urbanland.uli.org
Related topics : companies that use social media marketing effectively / companies that use social media effectively / social media management company business plan / new social media sites like facebook / social media sites like facebook
7 Winning Social Media Strategies To Promote Your Music ...
7 Winning Social Media Strategies To Promote Your Music
By Binny Sharma | September 29, 2014
AAs we all know that a musician's life is much busier than other professionals. Like they badly engage with booking, event tours, songwriting, snapping Instagram photos, practicing 'til 11 pm or even late night, so obliviously it's very hard to keep all things in mind and take care of the basics of...
Website:
http://dottedmusic.com
Related topics : social media promotion strategy / social media marketing strategies / social media marketing strategy / social media marketing plan for musicians / social media marketing campaign plan
Social Media For Musicians | Innovation Simple
Musicians over the last few years have used traditional media to promote their music and brand towards their fans. With the evolution of social media, musicians have come to using social media to create a relationship with the artist for the fans and ownership for the musicians themselves.
Most people use social media to stay in contact with their favorite music artists' latest fashion, music,...
Website:
https://innovationsimple.com
Related topics : social media promotion for musicians / social media for musicians / brands using social media / why use social media / using social media
Social Media and SEO: 5 Quick Wins to Increase Your Reach
As social media and SEO have evolved over the years, they've become increasingly intertwined--and it's not hard to understand why. Social media focuses on, and encourages, engagement and real conversations between people online. SEO focuses on how people are looking for information and solutions to their problems online. In both cases, brands succeed by connecting with these desires authentically...
Website:
https://blog.hootsuite.com
Related topics : new social media sites like facebook / social media terms of use / social media sites like facebook / social media links for website / social media links - project for after effects
Social recruiting: Yay or nay? | Human Resources Online
in All markets by Laura Fransen
Social recruiting: Yay or nay?
Don't miss Employee Benefits Asia , Asia's leading C&B conference. In Hong Kong,
Kuala Lumpur and Singapore in May - Register now
In today's day and age, you'll be hard pressed to find a company without an online presence, and more and more businesses are actively cultivating their presence on social media. When it comes to...
Website:
http://www.humanresourcesonline.net
Related topics : using social media for recruitment / using social media as a market research tool / social media job opportunity / social media for recruitment companies / using social media for marketing research
10 Easy Ways To Make Money Using Social Media at Home
Freelance Writer, Marketer
| 412 Shares
With all the social media outlets out there, a lot of money-making opportunities have arisen for people with an entrepreneurial spirit. Many of them don't even require you to go to�an office. Here are 10 ways to make money off of social money from home.
1. Coach someone�remotely
You can help other people achieve their dreams without even leaving home....
Website:
http://www.lifehack.org
Related topics : benefits of using social media for business / affiliate marketing using social media / business using social media / using social media marketing / social media sites for business promotion
Social Media Manager Jobs, Careers & Recruitment - totaljobs
£43000 - £44000 per annum, Benefits 25 days holiday + Bank holidays, p
Permanent
Henry Nicholas Associates
Expires today
We are on the lookout for a Social Media...
Website:
https://www.totaljobs.com
Related topics : manage social media / social media experience / role of media in social development / social media needs / b2b social media
Sample Business Proposal Software : Social Media Marketing ...
The Social Media Marketing Services Sample Proposal is an example of a proposal from a marketing company offering social media marketing services to a client.
This is a good example to follow for anyone selling marketing and advertising services.
Anyone selling marketing and advertising services.
Sample business proposals are completed proposal examples you can use as a guide when writing your...
Date: 2017-03-03 23:39:36
Website:
https://www.proposalkit.com
Related topics : new social media sites like facebook / new social media sites / social media market opportunity / make your own social media site / social media sites like facebook
Social Media Syllabus - Matthew J. Kushin, Ph.D.
This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media accounts they manage in my social media class ( 2016 syllabus ; and all articles about this class ).
We'll be using that same spreadsheet, though a different...
Website:
http://mattkushin.com
Related topics : microsoft social media management / social media listening tools free / social media listening tools / social media engagement / social media listening platforms
Online Marketing and Social Media Management Degree ...
Marketing and Social Media Management Degree Online
Welcome to Antonelli College!
We would like to thank you for considering our college for your online marketing and social media management degree program. Attending Antonelli College online gives you the opportunity to attend school around your schedule, without having to be in class on a specific day, and at a specific time.
Successfully completing the marketing and social media management program may be a career dream of yours, and Antonelli College is on a mission to try and make that dream come to. We will provide you with a...
Date: 2017-03-10 07:40:17
Website:
http://www.antonellicollege.edu
Related topics : social media marketing degree programs / social media marketing degree online / social media marketing degree / social media online marketing / social media marketing program
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool