How Social Media Can Help Your Event Marketing Strategy

Image by Nathan Rupert via Flickr

Have you ever hosted a party and promoted it on Facebook? That's social media event marketing, but there's a lot more to it than getting your friends to click 'Join.' Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy....

Read more


Website: https://blog.hootsuite.com

Related topics : social media promotion strategy / social media marketing strategy template / social media marketing campaign cost / social media marketing campaign plan / social media marketing campaign template

Masters Degree in Social Media and Mobile Marketing ...

The Lubin MediaStorm MS in Social Media and Mobile Marketing offers specialized training enabling you to:

Segment and target markets for social media and mobile strategies

Understand the interaction of key media elements in the advertising industry

Plan effective strategies for integrated communications using traditional and new media

Integrate digital campaign strategy with firm objectives,...

Read more

Date: 2017-03-10 07:18:31
Website: http://www.pace.edu

Related topics : master in digital & social media marketing / social media marketing campaign plan / using social media as a market research tool / social media marketing master's degree / social media market research tool

Show us your social media account, US may ask visa waiver ...

Foreign travelers to the US that are eligible for a visa waiver may be asked to provide their social media accounts, according to the Department of Homeland Security, which maintains that visitors won't be profiled over any "social media identifiers."

Tags DHS , Social networks , Surveillance

The plan , first revealed in June and currently under cost evaluation by the Office of Management and...

Read more


Website: https://www.rt.com

Related topics : social media collective / social media management information system / social issues in media and information / social media agency network / social media network where friends share

What Deleting A Person From Social Media Really Means

Deleting people on social media highlights one of the most pervasive first world problems that our generation experiences. Have you ever evaluated the amount of energy and time you invest in deliberating on whether or not you should delete Person X? No matter your answer, any amount of time you devote to this task is crazy.

While this topic may seem frivolous in nature, in today's plugged-in...

Read more

Date: 2017-03-10 10:49:56
Website: http://elitedaily.com

Related topics : social issues in the media today / world social media / social media activity / social media today / living social media

Our 13 Best Social Media Marketing Tips EVER! | WordStream

Home : Blog : Our 13 Best Social Media Marketing Tips EVER!

Our 13 Best Social Media Marketing Tips EVER!

Last updated: Nov 29, 2016

Social Media

Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing . The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you...

Read more

Date: 2017-03-10 06:09:45
Website: http://www.wordstream.com

Related topics : social media market opportunity / post social media strategy / companies that don't use social media effectively / social media campaign ideas facebook / social media optimization tips

10 Tips for Avoiding Ethical Lapses When Using Social Media

10 Tips for Avoiding Ethical Lapses When Using Social Media

Christina Vassiliou Harvey, Mac R....

Read more


Website: http://www.americanbar.org

Related topics : new social media sites like facebook / social media sites like facebook / social media sites for business professionals / issues associated with the use of social media tools and applications / social media for lawyers

Best Media Monitoring Tools for Public Relations: Top 100

Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"

We put our pointed little head...

Read more


Website: http://everything-pr.com

Related topics : new social media sites like facebook / new social media sites / social media management system free / social media management system / best social media campaigns 2015

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution�

KairoswebTV , the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com ), which has been specifically designed for online press release distribution, monitoring, analytics and social...

Read more

Date: 2017-03-10 08:05:10
Website: http://www.prnewswire.co.uk

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

Social Media: Choosing the Best Platform | VerticalResponse

So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.

Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these...

Read more


Website: http://www.verticalresponse.com

Related topics : social media management company for small business / social media platforms for business / social media small business strategy / social media marketing small business / social media and business marketing webinar

Does agenda setting theory still apply to social media?

Sorin Adam Matei 27 Comments Agenda-setting theory , Business , Donald Shaw , Mass media , Maxwell McCombs , McCombs , media , new york times , Newspaper , Public Opinion Quarterly , Purdue University , Research , Services , Social Media , Social Media Course , united states , Washington Post

Does the old fashioned newsroom still matter? Image via Wikipedia

This is a learning module for the...

Read more


Website: http://matei.org

Related topics : social media audiences differ from those of traditional media because / social issues in media and information / social work issues in the media / social issues in the media today / social media issues in society

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, Feb 14, 2017 (PR Newswire Europe via COMTEX) -- LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution

KairoswebTV [ http://www.kairosweb.tv ], the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com [...

Read more


Website: http://www.marketwatch.com

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

Social Media Recruitment Training Course - CIPD | CIPD

The Recruitment Using Social Media interactive workshop will deliver insight and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical application of the insight is a critical part of this workshop, enabling you to experience social recruiting through a range of exercises.

This course can also be run in-house for a group of people in your organisation. Run as it features here, or tailored to suit your organisational needs. To discuss your particular requirements, please call us on +44 (0)20 8612 6202.

Course Tutors

Mr Giles...

Read more

Date: 2017-02-13 09:16:28
Website: http://shop.cipd.co.uk

Related topics : using social media for recruitment / social media strategy for recruitment / social media for recruitment courses / social media for recruitment training / social media for recruitment

The Social Customer Experience Company | LiveWorld

The Social Customer Experience Company

About Us

At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...

Read more


Website: http://www.liveworld.com

Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company

Podnosh | Social media for social good since 2005

Social media for social good since 2005

Menu

Find out how

Training

In various forms of social media, including the principal and the culture, plus specific skills to solve the problems you need to solve.

Working with government, housing and the third sector since 2005

Open Data

We teach you practical ways to use open data and data skills to help with funding, report on needs and demonstrate...

Read more


Website: http://podnosh.com

Related topics : social media help / social media expert / social media impact on communication / social media impact on culture / social media culture

Social Media Defamation - Global Justice Network

Search for:

Social Media Defamation

Defamation is, generally speaking, making an untrue statement to another person that would cause an average person to think worse about someone or "a statement that tends to injure a person's reputation in the eyes of reasonable members of society".  Defamation includes both libel (written statements) and slander (spoken statements).  Both individuals and companies can suffer from defamation.

Defamation claims have been the subject of litigation for years.  Before the internet, defamation claims...

Read more


Website: http://globaljusticenetwork.com

Related topics : social media network sites / new social media sites / social media laws / social media search / global social justice network

social media and children - Fast Company

According to a recent study, 78% of parents helped create their children's Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how-and how not-to live online.

05.24.13 | 6:14 am

Kids and social media.

Most people cringe at the thought of these two terms used in the same sentence, and...

Read more

Date: 2017-03-10 09:58:02
Website: https://www.fastcompany.com

Related topics : issues associated with the use of social media tools and applications / benefits of using social media in education / college students and social media use / using social media for recruitment / college applications and social media

The art of business relationships through social media

Share by email

"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

Read more


Website: http://iveybusinessjournal.com

Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business

How to Spot a Narcissist on Social Media | Social Media Today

November 26, 2016 Aleksandra Atanasova

We all have those annoying Facebook friends who simply can't stop posting selfies. As soon as they cross the threshold of a location, they create a check-in status�and they never fail to inform us if they feel "excited" or "relaxed" there. Eventually, we block such people -�but then again, aren't we all like that at times? Psychologists warn that...

Read more


Website: http://www.socialmediatoday.com

Related topics : college students and social media use / social media network where friends share / different types of social media users / social media platforms meaning / college students and social media

Best Online Reputation Management Services 2017

Best Online Reputation Management Services 2017

By Adam C. Uzialko, Business News Daily Staff Writer

September 20, 2016 08:12 am EST

MORE

We reviewed dozens of reputation management services to find the best ones for businesses and individuals, and to help guide you to the right reputation management partner. Here is a roundup of our best picks and an explanation of how we chose them.

Ready to...

Read more


Website: http://www.businessnewsdaily.com

Related topics : reputation management company / social media management company business plan / media reputation management / free online reputation management / free reputation management sites

#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign

Impossible de charger la transcription interactive.

Chargement...

Pour évaluer une vidéo, vous devez la louer.

Cette fonctionnalité n'est pas disponible pour le moment. Veuillez réessayer ultérieurement.

Ajoutée le 2 juil. 2012

Jonathan Chavez, Director of Analytics at SocialSphere an insight-based strategy company, delivered a public lecture titled #Fail : The Misuse of Social Media in the 2012 US Presidential Campaign. Jonathan was visiting Ireland as part of a US Department of State funded program run through the Boston College Irish Institute.

Ever since President Barack Obama won the US Presidency...

Read more


Website: youtube.com

Related topics : failed social media campaigns 2012 / failed social media marketing campaigns / failed social media campaigns / best social media campaigns 2012 / social media impact on political campaigns

Twitter Tips: Social Media & Healthcare Marketing

Twitter Tips: Social Media & Healthcare Marketing

Home » Internet Marketing » Twitter Tips: Social Media & Healthcare Marketing

Last Updated on July 9, 2013 Stewart Gandolf

How to take advantage of online social media

The explosion of social and community centered websites is an Internet evolution that seems to be everywhere. But approach with care. These are upper-level marketing tools for...

Read more

Date: 2017-03-10 07:03:11
Website: http://www.healthcaresuccess.com

Related topics : social media marketing twitter / articles on social media marketing 2013 / articles on social media marketing for business / social media marketing article / internet social media marketing services

Debunking 4 Myths of Social Learning - Blackboard

Social Learning Is the Same as Social Media

Social media and social learning are as much the same as French fries and French toast. In other words, they're different (but both wonderful).

Social media sites such as Twitter, Facebook, LinkedIn, and Pinterest make it easy and motivate people to connect, share information, and develop relationships. Yet they can also provide the means to wander...

Read more

Date: 2015-01-02 14:38:44
Website: http://www.blackboard.com

Related topics : social media and technology tools for research / benefits of using social media in education / social media technologies and tools / benefits of social media for individuals / social media tools meaning

Interactive Social Media Displays | Monster Media

Social

Social Platform

Enhance your campaign with the voice of the consumer. We'll help you to easily integrate user generated content and amplify your audience. It's so seamless that you'll think we own the patents on social media itself.

See all Social Videos

Configurable Apps

Our social media applications make it easy to quickly create campaigns that include real-time social media content....

Read more


Website: http://monstermedia.net

Related topics : creative social media campaign ideas / successful social media campaign / social media campaign / social media content management system / social media content

Reputation Tracker - Bookmark Finder - Free SEO Tools ...

More Tools, powerful features, less limitations

Sign up for a premium plan to access all the features of our toolbox!

FREE TRIAL

Find your Page's WuzzRank & Track your Social Media Reputation

The Reputation Tracker will measure the Popularity of your page or website in Social Media.

With the help of the Reputation Tracker and by submitting your page's URL, you will be able to evaluate your WuzzRank and discover the total number of bookmarks in Delicious, Stumbleupon and Digg. Additionally you will be able to see the total number of shares, comments and mentions of your page on Facebook, on Twitter, on...

Read more


Website: http://www.webseoanalytics.com

Related topics : social media page / best social media exchange websites / social media links for website / best social media website / social media websites

Social listening: making sense of online buzz | Kantar Media

Social listening: making sense of online buzz

With billions of social media posts a day it can be hard to make sense of what is being said and what is shaping your reputation. 

Our social media monitoring service enables clients to identify the most influential social content and the impact of social media on their profile in order to inform their communications strategy.

Instant insight

We help clients track what is being said about them, their brand, their products and their services:

A customised dashboard to show vital social media...

Read more


Website: http://www.kantarmedia.com

Related topics : social media listening strategy / online social media / social media services / social media listening / social media impact on communication

What is social media analytics? - Definition from WhatIs.com

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

Download this free guide

Download our Guide: Create an Analytics Success Story

Learn how to gain executive...

Read more


Website: http://searchbusinessanalytics.techtarget.com

Related topics : social media analytics tools free / social media analytics tools / social media analytics / benefits of using social media for business / business using social media

Social cognitive theory, social learning, self-efficacy ...

Sorin Adam Matei 39 Comments Academic Departments , Albert Bandura , English language , psychology , social , Social cognitive theory , Social Media , Social psychology , Social Sciences , virtual community

Albert Bandura, right Image by psicologiautal via Flickr

This is a learning module for the class  Contemporary Social / Mass Media Theory  taught at Purdue University by  Sorin Adam...

Read more


Website: http://matei.org

Related topics : social cognitive theory media / social media theory / social psychology media / social media networks are changing our way of having relationships / social media changed communication

Three Social Media Mistakes Data Center Leaders Make ...

In the time it takes to write a blog post like this, approximately 150,000 LinkedIn profiles will be viewed, 12,000 new users will join LinkedIn, 200,000,000 Twitter searches will be conducted, and 400,000,000 YouTube videos will be viewed.

Now granted, only a small sliver of these searches will be the IT professionals, business executives, and other stakeholders that you're trying to attract to...

Read more


Website: http://www.datacenterknowledge.com

Related topics : business using social media / using social media to conduct market research / using social media for marketing research / using social media marketing / why use social media

United Media Services LLC - UMS Group - Home Page

UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.

Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...

Read more

Date: 2016-12-08 10:22:11
Website: http://www.umsoman.com

Related topics : social media management company business plan / digital and social media marketing manager job description / social media management company for small business / social media marketing manager job description / social media network marketing services

The 10 Best and Worst Ways Social Media Impacts Education

Social networking communities are here to stay. Facebook has over 500 million users, while Twitter has over 200 million. That's not even counting blogs or YouTube video blogs. There's no doubt that students are actively engaged in online communities, but what kind of effects are these sites having and how can parents counteract the bad and bolster the positive?

The Negative

1. Many students rely...

Read more


Website: http://www.edudemic.com

Related topics : negative impact of social networking sites on academic performance of students / negative impacts of social networking sites on students / social media networking sites business / social media network sites / how many college students use social networking sites

7 Social Media Technology Trends that are foolish to ignore

Implementing new social media tools and making technical changes to your online presence can have a serious positive or negative impact to your business.

In this article we explore 7 technology trends that may have a significant impact to your business that you need to be aware of.

 

1.  Google Redefining itself

Google is going through a radical transformation on how it gathers information and...

Read more


Website: http://www.razorsocial.com

Related topics : social media reputation management tools / social media management tools / social media and technology tools for research / using social media as a market research tool / social media technologies and tools

Social Media in the Public Sector: A Guide to ...

2.1 Introductory Paragraph of the GAO Report on the U.S. Postal Service 11

2.2 The FBI's News Blog 17

2.3 The FBI's Facebook Page 18

2.4 iCommandant: Web Journal of Admiral Thad Allen 22

2.5 The White House YouTube Channel 24

2.6 The YouTube Channel of Congressman Mike Honda, 15th Congressional District, California 24

2.7 Election Night: A Candidate Behind the Scenes 26

2.8 A Typical E-Government...

Read more


Website: http://www.wiley.com

Related topics : social media networking websites / news organizations using social media / organizations using social media / statistics on using social networking sites / use of social network sites

Benefits of internet and social media | ReachOut Professionals

Benefits of internet and social media

Resource |

778 people have found this helpful

The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. Young people can maintain social connections and support networks that otherwise wouldn't be possible, and can access more information than ever before. The...

Read more


Website: http://au.professionals.reachout.com

Related topics : how many people use social networking sites / service provider social network / social service research network / online social network services / social network hosting service

Academic Essay Sample: Social Network Impact on Youth

Social Network Impact on Youth

Introduction

Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research...

Read more


Website: http://www.speechprosody2012.org

Related topics : impact of social networking sites on youth / social networking sites have a negative impact / social networking sites negative impact / social media impact on youth / social media network sites

4 new rules for effective hospital marketing

by Guest Author December 15, 2015 Comments (0)

Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...

Read more


Website: http://www.healthcarebusinesstech.com

Related topics : companies that use social media marketing effectively / search engine marketing social media / social media marketing sites / social media marketing industry report / social media marketing program

Jon Kleinberg's Homepage - Cornell University

I. Kloumann, L. Adamic, J. Kleinberg, S. Wu. The Lifecycles of Apps in a Social Ecosystem. Proc. 24th International World Wide Web Conference, 2015.

J. Cheng, L. Adamic, A. Dow, J. Kleinberg, J. Leskovec. Can Cascades Be Predicted? Proc. 23rd International World Wide Web Conference, 2014.

See also the Facebook Data Science blog post about this work.

L. Backstrom, J. Kleinberg, L. Lee, C....

Read more


Website: cs.cornell.edu

Related topics : aaai conference on weblogs and social media / social network analysis conference 2009 / social network conference / social media in government conference 2014 / social media for government conference 2012

Digital Marketing Certification Program | Upgrad.com

Marketing & Branding Fundamentals

Duration : 1 week | Professor : Jaideep Prabhu

You will start the program with a basic understanding of marketing and it's functions, like, developing campaigns, capturing insights, market segmentation, channel selection and brand building. On completion of the first module you will gain a detailed understanding of the 4Ps framework for different types of...

Read more

Date: 2017-03-09 10:02:49
Website: https://upgrad.com

Related topics : master in digital & social media marketing / companies that use social media marketing effectively / organizations using social media marketing / social media marketing campaign plan / affiliate marketing using social media

NodeXL - Wikipedia

Codebase[ edit ]

NodeXL is a set of prebuilt class libraries using a custom Windows Presentation Foundation control. [6] Additional .NET assemblies can be developed as "plug-ins" to import data from outside data providers. Currently-implemented data providers for NodeXL include Facebook , Twitter , Wikipedia (the MediaWiki understructure), web hyperlinks , Microsoft Exchange Server ....

Read more

Date: 2017-03-06 00:51:45
Website: https://en.wikipedia.org

Related topics : network analysis social media / social network analysis conference 2009 / analysis of social network data / social media conference 2009 / social media and technology tools for research

Social Media ROI: Best FREE tools for 2014

There are many social media metrics tracking tools on the market. While there are numerous paid services, there are also plenty of free options to improve your social media ROI. Unfortunately, there is not one comprehensive tool for everything you will need. At SocialNicole we use a mix of paid and free metrics tools for tracking our clients' channels. Here are the best free tools for...

Read more


Website: http://socialnicole.com

Related topics : free social media analytics tools 2014 / free social media tools 2014 / social media analytics tools free / free social media marketing tool / social media sentiment analysis tools free

Media Analysis - ARGUS

Reputation analysis

Media response analysis

Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...

Read more

Date: 2017-03-10 06:45:16
Website: https://www.argus.ch

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media to conduct market research / using social media for marketing research / social media analysis tools online

Social Media Response Flow Chart for Small Businesses ...

The following flow chart offers a helpful way to evaluate social media posts, and provides a response strategy for each. Remember, what goes online stays online, and your response to posts on social media should positively reflect the mission and values of your small business. Before you respond to any negative post, use this flow chart as a quick reference to help cooler heads prevail.

Listen to...

Read more


Website: http://articles.bplans.com

Related topics : social media small business strategy / social media for small business / post social media strategy / social media response / post social media guidelines

CBS News: How Real a Risk is Social Media Addiction

By Eliene Augenbraun CBS News August 22, 2014, 4:22 PM

How real a risk is social media addiction?

The "Facebook" logo is seen on a tablet screen on December 4, 2012 in Paris.

LIONEL BONAVENTURE/AFP/Getty Images

Email

A blog post by social media marketer Jason Thibeault, "Why I just quit Facebook," is sparking new debate about the risks of social media addiction. Thibeault's essay went viral soon...

Read more


Website: http://www.cbsnews.com

Related topics : internet social media addiction / new social media sites like facebook / social media sites like facebook / social media & internet marketing essentials / social media internet marketing

Online Social Media and Networks: Impact on Marketing Practice

Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...

Read more


Website: https://www.ama.org

Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices

Social Media Advertising Services - #1 For Traffic, Sales ...

Results

What type of results can I expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

How much traffic can I expect?

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising...

Read more


Website: https://www.lyfemarketing.com

Related topics : social media management services pricing / social media management services / social media advertising campaigns / social media management software reviews / social media brand management

The Best Reputation Management Services of 2017

While internet reputation management can help salvage an unfairly tarnished reputation or enhance a good one, it can also have an underside. Our articles on reputation management explore these services and what reputation management entails. We especially recommend the article on identifying ethical practices . You may also want to check out our sister site's article on choosing an online...

Read more


Website: http://www.toptenreviews.com

Related topics : online reputation management proposal sample / online reputation management wikipedia / bad online reputation management / online reputation management defined / search me online reputation management

Developing a New Revenue Business Model in Social Network ...

Download link provided immediately after order completion

$37.50

Abstract

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its...

Read more


Website: http://www.igi-global.com

Related topics : social networking service and website / new social networking sites like facebook / social networking sites revenue model / social service research network / service provider social network

COURSE SYLLABUS - Digital Marketing Training Course ...

SEARCH ENGINE OPTIMISATION (SEO)

(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)

Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...

Read more

Date: 2017-03-02 09:10:29
Website: sites.google.com

Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training

7 tips to avoid HIPAA violations in social media - KevinMD.com

5. Check the tone of your social media presence. Watch the tone of your posts/tweets: if you're using social media to vent about work, you should pause and evaluate-too much complaining could be an early warning sign of trouble. Unfortunately, humor can be another warning sign. Any time you write something you think is funny, ask a friend to have a look before you post.

6. Don't mix your personal and professional lives. Use separate accounts for your personal and professional lives. Don't friend patients on Facebook, check your privacy settings monthly (they change from time to time) and...

Read more


Website: http://www.kevinmd.com

Related topics : post social media / social media watch / why use social media / brands using social media / using social media

Cyber Security Marketing by Marketers for Marketers ...

 

 

While most companies today already use some form of online lead generation, how they do so is frequently evolving. If cybersecurity businesses want to keep up with the times, it becomes important to periodically evaluate the current lead generation strategy and see if there are better opportunities out there.

For example, in the past, many companies used specific landing pages - often...

Read more


Website: http://www.marketingcyber.com

Related topics : companies that use social media marketing effectively / companies that don't use social media effectively / companies that use social media effectively / advantages of social media marketing strategy / social media listening strategy

Introducing RACE: a practical framework to improve your ...

The RACE Digital Marketing Planning Framework

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through...

Read more


Website: http://www.smartinsights.com

Related topics : digital media marketing plan / digital media marketing strategy / free social media marketing plan template / digital media marketing meaning / digital media marketing courses