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Social vs. Traditional Media | FTI Journal
Communications & Reputation Media & Entertainment
T
here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...
Date: 2017-03-10 07:25:02
Website:
http://www.ftijournal.com
Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media
FTI Journal - Social vs. Traditional Media
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Social vs. Traditional Media
There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...
Website:
http://www.fticonsulting.com
Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns
National Media
National Media Research, Planning and Placement
National Media Research, Planning and Placement (NMRPP), provides our clients with a unique, research-driven, multi-screened approach to media planning and placement. NMRPP utilizes the best data, technology, and most importantly, professionals to provide a full suite of direct-to-campaign media services. Our...
Website:
http://www.natmedia.com
Related topics : using social media as a market research tool / social media audience research / advantages of using social media for market research / using social media for marketing research / social media analytics market research
Marketing mix modeling - Wikipedia
Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...
Date: 2017-02-26 23:18:54
Website:
https://en.wikipedia.org
Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model
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