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How utilities brands use social media for reputation ...
Let's look at a few examples of utility brands putting the above into practice.
Hawaiian Electric
Not many electricity suppliers have an Instagram account, let alone use it to effectively communicate with customers, but Hawaiian Electric is different.
When a storm hit shores in 2014, it utilised the channel to let customers know about areas of power outage and repairs, as well as reinforce...
Website:
https://econsultancy.com
Related topics : brands using social media / companies that use social media effectively / social media online reputation management / social media reputation management / social media and reputation management
TRUE - FleishmanHillard
Matt Gentile, Century 21
Matt Gentile, global director of social media for Century 21 Real Estate, explains how the company implements a global social media strategy that has a local feel.
Trending
December 19, 2016
Broadcast Live Video from Twitter and Instagram: Social media channels are continuing to embrace live video, as Instagram and...
Date: 2017-03-10 07:42:17
Website:
http://fleishmanhillard.com
Related topics : social media company / social media companies / social media branding strategy / social media strategies / social media strategy
B2B Marketing | What is Business to Business Marketing?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )
B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...
Website:
http://www.marketing-schools.org
Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business
Social Media Advertising Services - #1 For Traffic, Sales ...
Results
What type of results can I expect?
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
How much traffic can I expect?
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising...
Website:
https://www.lyfemarketing.com
Related topics : social media management services pricing / social media management services / social media advertising campaigns / social media management software reviews / social media brand management
Online Personal Reputation Management | Pricing | Cost
Reputation Management Pricing
How will you protect my online reputation?
Every Reputation Management provider online gives the same guarantee- to protect your online reputation. However, the aspects that differentiate all reputation management companies are the processes and the strategies they employ.
At Virtual Social Media, we safeguard your reputation with our preventive and combative...
Website:
http://www.virtualsocialmedia.com
Related topics : online reputation management pricing / online reputation management services cost / online reputation management services for small business / personal online brand reputation management / personal online reputation management services
How to Maximize Your Mobile App Marketing with Social Media
Join over 16 million other readers that have been educated and inspired to transform their life and business
As Featured In
Alon Even
Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store.
You've done your homework. You've studied your target audience....
Website:
http://www.jeffbullas.com
Related topics : free social media marketing apps / social media marketing apps / using social media as a market research tool / organizations using social media marketing / affiliate marketing using social media
How to Write Effective Social Media Headlines that Drive ...
Simply put, social media promotion is all about a headline and a link.
So, what is the number one skill you'll need to master if you want to get the most "bang for your buck" out of social media?
Crafting a spectacular headline! (Harder than it sounds - so read on...)
The Purpose of the Headline
Caught your attention, right? I'd keep reading! ( source )
The only purpose of any headline is to...
Website:
http://unbounce.com
Related topics : all social media sites / social media work / social media promotions examples / social media promotion mix / social media promotion ideas
Terms and Conditions – TPO Social Media
Participation in TPO Social Media Campaign/Competitions constitutes acceptance of these conditions:
National Popcorn Day!
1) How to Enter:
o The campaign runs from Tuesday 19th January to Wednesday 20th of January 2016 at 6:00pm
o The prize is for a Andrew James Hot Air Popcorn Maker - Includes 4 Popcorn Boxes and 2 Year Warranty worth £20.00.
o To enter, users must follow The People's Operator...
Website:
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4 Trends in US Online Advertising Spending - MarketingCharts
4 Trends in US Online Advertising Spending
April 23, 2015
- by MarketingCharts staff
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years , with overall growth in the double-digits, driven by mobile. The...
Website:
http://www.marketingcharts.com
Related topics : social media ad spend 2013 / social media ad spend 2014 / social media ad spend / social media advertising spend / social network ad spending
BuzzBundle Social Media Management Software, Monitoring ...
It's making the impossible possible! Thank you!
I'm doing social media management and SEO for clients. SEO PowerSuite used to help me with the latest quite a lot, so when BuzzBundle came out I just thought to try it out. Wow! What it does is HUGE! I'm now capable of delivering massive pieces of work to my...
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25 Websites Other Than Social Media To Upgrade Your Life
Have you been spending too much of your time on social media recently? Is that making much of your internet usage wasteful? Social media can be�so addictive, so much that we spend hours on it�without really noticing.
While social media does contribute in healthy discussions and is�also our primary source of news and ideas at times, it's�equally likely to encourage us to refrain from...
Website:
http://www.lifehack.org
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Why is Brand So Important? - Business 2 Community
In this article we talk about what Branding is (brand personality, brand logo, brand recognition), how important it is to your business, and The Zero Moment of Truth.
Why Is Your Brand So Important?
There are many terms used to all-encompass what Branding is all about. We're only going to touch on a few of the major components so you can understand why your Brand, and evolution of your Brand,...
Website:
http://www.business2community.com
Related topics : social media branding for business / luxury brand social media marketing / social media brand management / social media branding examples / brands using social media
The Negative Effect of Social Media - Moondog
One bad tweet on Twitter or a negative comment on Facebook can lose your business up to thirty customers, a survey by Convergys Corp revealed .
Typically, a negative review by a customer on one of these major social media sites reaches forty-five people. Of these, thirty people will not purchase anything from a company they've heard bad things about.
So what does this mean for your...
Website:
https://moondogmarketing.com
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Market Intelligence - dobney.com
Building Customer knowledge
Market Intelligence
Market Intelligence describes the set of activities that provide a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are, what competitors are doing, what customers or consumers are doing (eg social media) and what the likely market potential is for new products...
Date: 2016-12-09 17:12:55
Website:
http://www.dobney.com
Related topics : social media monitoring for market research / companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media market research companies
Digital Marketing Communications.
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix which included public relations, advertising , sponsorship, personal selling , direct marketing , and sales promotion (amongst other tools such as exhibitions, trade shows and so on).
Digital...
Website:
http://www.marketingteacher.com
Related topics : internet advertising and social media as a marketing communication tool / search engine marketing social media / marketing communications media mix / free social media marketing online course / digital media marketing courses
10 free analytics tools to help you manage social media ...
10 free analytics tools to help you manage social media
There's a lot to be gleaned from social media interactions. Here are 10 free tools for analytics.
By Erin Carson | September 19, 2014, 4:30 AM PST
Google Plus
Everyone is after data. If you're running social media for a brand or company, it's best you're armed with information on the social accounts you manage -- not only so you can show how...
Website:
http://www.techrepublic.com
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Social Media Marketing Apps - EmbedSocial
CTO & Co-Founder
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We are marketers that build for marketers, social media marketing apps. Our capabilities and experience with the Facebook and Twitter Ads API that will bring your marketing in to the future with advance social media marketing apps.
We generate ...
...supersonic ideas with enduring Newton cradle life stream, powered by persistent hunt for ideas of...
Website:
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Does Social Media Influence Your Buying Habits? | Parmjit ...
Some companies are masters at influencing buying habits. Starbucks , for instance, has been at the helm of controlling the customer experience for a long time. From the in-store environment to the presence on social media, the company has been able to balance its image as a responsible coffee source and still nearly quadruple share prices in the last 5 years.
With more sources than ever to be...
Website:
http://www.huffingtonpost.ca
Related topics : social media marketing companies pricing / social media marketing companies / social media marketing tool / master in digital & social media marketing / social media company
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Digital marketer job profile | Prospects.ac.uk
Add to favourites
If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer
Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer.
Key areas...
Website:
https://www.prospects.ac.uk
Related topics : digital media marketing strategy / digital media marketing agency / benefits of social media marketing for business / social media marketing business opportunity / location based social media marketing
Online Masters in Marketing - MS Marketing Communications
Leadership & Management
Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles
Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals
Tap into team members' natural motivators, maximizing their potential for success
Manage the daily activities and performance of employees,...
Website:
http://www.franklin.edu
Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool
Develop your business plans | business.gov.au
Develop your business plans
Last Updated: 5 July 2016
The business planning section covers a broad range of information to help you in starting, running and growing your business.
Key sections include:
Find out how to develop an export plan for trading overseas.
Visit our Advisory Services section to search for a business advisor.
Marketing and social media planning
Write your marketing plan and strategy, including researching your market, promotion and pricing of your products and services.
Find market research and statistics to better understand your market, competitors and industry.
Decide whether...
Website:
https://www.business.gov.au
Related topics : search and social media marketing for international business / using social media as a market research tool / using social media for marketing research / social media marketing business opportunity / free social media marketing plan template
Website Builder | Make your own website easily with 1&1
Try creating your own website. You'll be amazed at how easy it is!
Do you have any questions or suggestions? Contact us now
Elias Rendón Benger1&1 MyWebsite Expert
More information
1&1 is a leading global Internet service provider
with over 13 million customer contracts.
1&1 Data Centres are among the safest and most efficient in Europe,
with around 70,000 high-end servers running parallel in...
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brand versus reputation: Jeff Bezos, Richard Branson ...
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Jeff Bezos, the founder of Amazon, is attributed to have made this statement:
Your brand is what people say about you when you are not in the room
Richard Branson, founder of Virgin Airways, is attributed to have made this statement:
Build...
Website:
http://commetrics.com
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Digital Dealer Conference & Expo - April 11-13, 2017
GENERAL SALES MANAGERS
Technology in auto sales is getting crazy. From CRM tools to equity mining tools to lead conversion tools to profiling tools just about everything you are looking for can be had. But in this world of technology, selling cars is still about two things: people and process. Learn what top dealerships are doing to generate record-breaking sales.
MARKETING DIRECTORS
The average...
Website:
http://www.digitaldealer.com
Related topics : social media car buyers / social media marketing buyers
Web design company and development agency in Egypt ...
Web Design Company in Egypt
We offer affordable website and portal design and development based on the latest web standards providing the best possible solutions to your company
Get the best price in the Middle East being in Egypt, our prices are lower than most other countries in the Middle East.
Save money with us now.
To view this video please enable JavaScript, and consider upgrading to a web...
Date: 2017-03-08 09:40:42
Website:
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Facebook analytics tools - 7 Alternatives to Facebook Insights
Are you monitoring your Facebook page activity regularly to assess and improve performance? Facebook Insights provides some good analytics, but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights.
The amount of people you reach through your Facebook page is continuously decreasing so you need to consider every option to make sure that you reach...
Website:
http://www.razorsocial.com
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EyeforTravel San Francisco Summit 2017 | EyeforTravel
Stay Up To Date With Our Brochure Here!
Exclusive Video Highlights From 2016:
Group discounts are available upon request for 2+ peopleFor more information on prices and registration click here or email shreya@eyefortravel.com
Social Media and Content Topics We Covered in 2016
The Great Mobile App Debate:...
Website:
http://events.eyefortravel.com
Related topics : social media strategies for travel / social media strategy 2017 / social media strategies / social media strategy / social media travel
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
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How to advertise on social media: Step-by-step on 4 ...
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Since the rise of Google AdWords , pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses.
But pay-per-click (PPC) prices are on the rise. Some keywords that used to cost a quarter per click now run a dollar or more. Some keywords ,...
Website:
http://www.pcworld.com
Related topics : social media ad spend / ad age social media / advertising on social media sites / social media ads / social media advertising effectiveness
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Developing a New Revenue Business Model in Social Network ...
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Abstract
This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its...
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Social Networking Sites | Drupal Groups
Social Networking Sites
This is the group for people who want to discuss Drupal's social networking tools. These tools include modules like Buddylist, Organic Groups, Invite, FOAF, Private message, and so forth. Sites that currently do successful social networking are:
Posted by mariopario on July 23, 2011 at 12:50am
Employment type:�
Posted by mpiccininno on July 20, 2011 at 5:29am
Employment...
Date: 2017-03-10 09:35:25
Website:
https://groups.drupal.org
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Social Media Management Tools For Agencies - Rignite
Collaborate as an Agency Team on Client Accounts
Assign team permissions by social profile for posting and engaging
Chat internally with other agency team members to share best practices
Create Forums for sharing advice, procedures and tips
Get the Industry's...
Website:
http://www.rignite.com
Related topics : social media management tools / internal social media tools / social media agency / social media marketing agency / social media marketing tool
Lead Generation Company in Mumbai | Digital Media Agency
Our Approach
Results!!!
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Website:
http://www.firstoption.in
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
Gab.ai: The Free Speech Social Media Alternative to ...
By Brett Chandrasekhar
Social media platform Gab.ai is the free speech alternative to Facebook and Twitter.
Launched last Monday, Gab appears in the aftermath of controversial censorship by other platforms. For example, Gizmodo revealed in May that Facebook routinely suppressed conservative news . Both networks have also banned conservatives and libertarians.
Gab aims to fix this. The...
Website:
http://thelibertarianrepublic.com
Related topics : free social media platform / conservative social media networks / social media platforms list / social media platforms / social media twitter
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
How Much Does the Fashion Marketing Career Pay? | Chron.com
How Much Does the Fashion Marketing Career Pay?
by Rick Suttle
Fashion marketing managers usually earn more as they gain experience in their industry.
John Rowley/Digital Vision/Getty Images
4 [Marketing Manager] | How Much Does a Marketing Manager Get Paid?
Companies in the fashion industry design their clothing styles six to nine months in advance, according to Forbes magazine. This requires...
Website:
http://work.chron.com
Related topics : marketing communications and media management / media marketing manager / social media marketing companies pricing / social media marketing companies in south india / social media marketing jobs in india
Best Website Builder 2016: Weebly vs. Wix vs. WordPress
Divi
Ease of Use
For ease of use, Weebly and Wix are neck-and-neck, with Wix having a bit of an edge. WordPress allows infinitely more customization that the other two, but is also quite a bit more difficult to use.
Weebly really holds your hand while setting up your website. The website builder will first ask you what type of website you want to create (business, event, blog, etc.) and then...
Website:
http://fitsmallbusiness.com
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Sales & Marketing Manager Job Description | Chron.com
Sales & Marketing Manager Job Description
by Sam Ashe-Edmunds
Sales and marketing managers focus primarily on sales management.
Digital Vision./Photodisc/Getty Images
4 [Estate Sales] | Real Estate Sales Executive Job Description
Sales and marketing are two different disciplines. Sales book new business and marketing creates strategies for product development, pricing, promotions and...
Website:
http://work.chron.com
Related topics : media sales and marketing manager job description / digital and social media marketing manager job description / social media marketing manager job description / new media marketing manager job description / digital media marketing manager job description
Digital Marketing Company – Topranker.net
DIGITAL MARKETING COMPANY
About
Being a top notch digital marketing company in Ahmedabad, India, our web promotion service portfolio is quite broader, keeping in mind the present requirements of business promotions to reach the target audience. Search engine optimization is the prominent requirement for any online business to improve the visibility of the website on search engines and that is our...
Website:
http://www.topranker.in
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Our beginner package, great for micro-websites and smaller businesses, that want to start marketing online but are limited by a lower budget. This package includes everything a new website needs to become search engine friendly and achieve initial ranking positions for up to 25 keywords in lower competition niche markets. The Basic option includes all the basic...
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Tourism Marketing SA - World-class Internet Marketing ...
About Us.
A team with passion.
We deliver World-class Internet Marketing Solutions for�Hospitality & Tourism.�Internet marketing starts and ends with your website. Enhancing and search engine optimizing your website should be your top priority.�We have delivered successful internet marketing solutions to hundreds of Hotels, Guest Houses and B&B's across Southern Africa.
We apply all the...
Website:
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Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Are star ratings and other hotel industry classifications ...
Originally created to set expectations for hotel experiences, the star rating system and industry classifications like luxury, upscale or budget are increasingly coming under pressure for lack of relevance to the needs of today's traveler.
NB:�This is an analysis by RJ Friedlander, founder and CEO of� ReviewPro .
While intended to help travelers find the right hotel, these classification...
Website:
https://www.tnooz.com
Related topics : social media online reputation management / hotel social media reputation management / luxury brand social media marketing / luxury brands social media presence / luxury brands social media
Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix
Here are some of the questions that you should answer in developing your distribution strategy:
Where do your clients look for your service or product?
What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?
How do you access the different distribution channels?
How is your distribution strategy different from...
Website:
http://marketingmix.co.uk
Related topics : marketing communications media mix / marketing mix / social media promotion strategy / social marketing model definition / social media online marketing
10 Places to Find Free Marketing Courses Online - Study.com
10 Places to Find Free Marketing...
10 Places to Find Free Marketing Courses Online
Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.
Show me popular schools
Online Marketing Courses for Credit
Free online marketing courses employ media such as videos, audio...
Website:
study.com
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Welcome to the social media revolution - BBC News
We have seen the power of social media and its effect on society.
From the Arab Spring to the global Occupy movement, citizens of all nations are more empowered than ever before.
Connected individuals have rallied crowds, created vast audiences and toppled political establishments by communicating their message through social networks.
We've also seen the impact of the social revolution on...
Website:
http://www.bbc.co.uk
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Vietnam Social Work Network | Social Work Network
Vine is a social media platform that is commonly used by people with smartphones. Videos posted on this social media platform can easily be shared with other numerous users on social networking sites like Twitter and YouTube. In the current digital era, people generally desire popularity. This is why Vine users like all other users on other networking sites desire to be famous as it gives them...
Website:
http://vnsocialwork.net
Related topics : how many people use social networking sites / social networking sites work / people search social networking sites / business use of social networking sites / use of social network sites
Marketing Trends for 2014 and into 2015 - Smart Insights ...
So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
But, I would like...
Website:
http://www.smartinsights.com
Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing