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Promotion (marketing) - Wikipedia
There are three objectives of promotion. These are: [3]
To present information to consumers and others.
To increase demand .
To differentiate a product.
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity , positioning , competitive retaliations, or creation of a corporate image . [2]
The term...
Date: 2017-03-08 05:20:05
Website:
https://en.wikipedia.org
Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / internet & social media for corporate and marketing communication / social media network marketing services
Social Metrics Pro - Social Media Analytics
Social Metrics Pro is Super Simple!
At Social Metrics Pro, we believe that Social Media Analytics need not be complicated. Social Metrics Pro was built with this thought in mind. It is designed to give you the information you need without unnecessarily complicating things. With your Social Metrics Pro, it'll be like a breeze even if you are an absolute beginner.
You get an unmatched edge in...
Website:
http://socialmetricspro.com
Related topics : monitoring social media metrics / social media metric / post share social media wordpress plugin / post social media wordpress / post social media in one place
China Newswire - Content Marketing and Media Analytics in ...
30,000+ Journalists, Social Media Influencers & Media Outlets Are Waiting To Hear From You
Your Company's Message Seen Across Our Network
Sign up, login, and distribute your company's press release to thousands of reporters, editors, and social media influencers in China. Our content network ensures we guarantee placement of your...
Website:
http://www.chinanewswire.com
Related topics : social media network marketing services / free social media press release distribution / social media press release distribution / social media marketing messages / social media press release
Ethical Framework for the Use of Social Media by Mental ...
Ethical Framework for the Use of Social Media by Mental Health Professionals
Ethical Framework for the Use of Social Media by Mental Health Professionals
A competent practitioner working online will always adhere to at least the following minimum standards and practices in order to be considered to be working in an ethical manner.
Practitioners have a sufficient understanding of their Ethics...
Website:
http://onlinetherapyinstitute.com
Related topics : social media sites for business professionals / social media networking sites list / social media networking sites business / social media network sites / social media terms of use
SXSWedu Social Media and Marketing Toolkit
Suggested Social Media Post
Copy and paste any of the sample social media messages, including the provided short link, and share on social media. Alternatively, you can craft your own message about SXSWedu to share with the images provided below.
Sample Tweets
I'm speaking at #SXSWedu 2017! Add my session to your schedule for March: [Insert Unique Session Link]
Register now to join me at...
Date: 2017-03-10 07:12:13
Website:
http://sxswedu.com
Related topics : social media marketing messages / social media marketing plan sample / social media press release sample / social media marketing business opportunity / social media marketing events
Paid Press release submission- Contact EIN Presswire for ...
All press release packages include access to detailed distribution reports that enable you...
Website:
http://www.einpresswire.com
Related topics : free social media press release distribution / social media press release distribution / social media press release / social media release / social media optimization services
7 Social Media Technology Trends that are foolish to ignore
Implementing new social media tools and making technical changes to your online presence can have a serious positive or negative impact to your business.
In this article we explore 7 technology trends that may have a significant impact to your business that you need to be aware of.
1. Google Redefining itself
Google is going through a radical transformation on how it gathers information and...
Website:
http://www.razorsocial.com
Related topics : social media reputation management tools / social media management tools / social media and technology tools for research / using social media as a market research tool / social media technologies and tools
Will social media be a game changer for Indian politics ...
Will social media be a game changer for Indian politics?
13 May 2013
BY MAHIMA KAUL
Election fever has completely gripped the Indian media. Though general elections are scheduled for 2014, the news cycle regularly carries rumours of early elections every time another corruption scandal breaks. Pundits, analysts and party spokespersons, appearing on television every night, attempt to connect with...
Website:
https://www.indexoncensorship.org
Related topics : social media impact on indian politics / social media impact on political campaigns / social media impact on politics / social media changed politics / political social media
Social Media Management & Automated Scheduling Platform
Sophisticated analytics
Multitude of supported channels and unlimited reports
It's not enough to only measure social likes and comments. How do you see what matters? Simplify your social media reporting and gain powerful insight from social data to inform smart business decisions. With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to...
Website:
http://www.socialreport.com
Related topics : social media report / social media audience profile / social media networking sites business / post social media / why social media matters to your business
Chicago Digital Marketing, SEO, PR Agency | TopFire Media
Download Our FREE eBook on
5 Must Do Marketing Strategies for the Busy Business Owner
PUBLIC RELATIONS
Not your typical Chicago digital marketing and PR agency, TopFire Media is focused on creating success in public relations and franchise digital marketing. We partner with our clients to build trust and credibility, create brand awareness, and engage key customers. Our PR agency pros leverage...
Website:
http://topfiremedia.com
Related topics : digital media marketing agency / digital media marketing strategy / social media marketing companies / search engine marketing social media / digital media marketing resume
Metro Bank UK: A Missed Social Media Opportunity?
10-08-2010 by frankbradley
On the always excellent podcast For Immediate Release - there was a recent discussion about Metro Bank , the first UK bank to open its doors in over 100 years . The discussion centred on the bank's decision to focus on established media, i.e. newspaper, direct mail, billboards, radio etc, and not to incorporate any use
of Social Media. Are Metro Bank missing a trick here?
The way I see it, there are two places where they are going to get new customers - people setting up an account for the...
Website:
http://tweakyourbiz.com
Related topics : missed social media opportunity / using social media marketing / social media market opportunity / social media groups / social media sites uk
All Things IC | Who’s using what for internal social media?
Internal Comms , Rachel , Social Media
Who's using what for internal social media?
Over the years I've highlighted various examples of how companies are using enterprise social networks, collaborative tools and social media for internal communication.
It's a question I get asked constantly - who's doing what, who's using Chatter/Yammer and what can I learn from them? Where can I find examples,...
Website:
http://www.allthingsic.com
Related topics : internal social media policy example / social media internal communications / internal social media tools / internal social media policy / internal social media platforms
The Best Social Media Management & Analytics Tools of 2017 ...
Let's say you're in marketing ; you're possibly tasked with being the entire department. You're a power user but not a social media expert. With all of the hype surrounding social media marketing, it's still important to take the time to educate yourself on the basics. Find out what data will be useful and then find a tool that delivers it. Don't try to tailor your company's social media program...
Website:
http://www.pcmag.com
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Releasing an Album: The Musician’s Guide to Marketing ...
Press & Promotion
Shows
If you didn't get the chance to read through Part 1 we encourage you to please do so before reading this.
1 & 2. TIMELINE AND RELEASE
We have condensed these 2 elements as they go together like cookies and milk.
Plan some milestones starting two months before the release date, and have some benchmarks for at least one month after the album comes out. Here is how this...
Website:
http://cyberprmusic.com
Related topics : social media press release distribution / social media press release example / social media press release / using social media for pr / new social media sites like facebook
Blogging and Social Media Policy Sample - thebalance.com
Blogging and Social Media Policy Sample
See a Blogging and Social Media Policy
By Susan M. Heathfield
Updated May 28, 2016
Your Company recognizes the importance of the Internet in shaping public thinking about your company and our current and potential products, employees, partners, and customers. Your company also recognizes the importance of our employees joining in and helping shape industry...
Website:
https://www.thebalance.com
Related topics : blogs and social media / social media blogs / company social media policy / internet social media policy / internal social media policy example
Mike Salvaggio – Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
In this latest edition of " Ask the Reputation Management Expert ", we get to talk with Mike Salvaggio who has a decade of experience in the world of SEO and helping individuals and brands of all sizes rank higher in the search results to better control their online reputation.
Owning the...
Website:
onlinereputation.com
Related topics : social media online reputation management / social media branding for business / online reputation management expert / social media reputation management / social media and reputation management
Uses and gratifications theory - Wikipedia
Uses and gratifications has, almost since its inception, been viewed by some as the Pluto of communication theory, which is to say critics argue that it does not meet the standards necessary to be theory. Critics argue that it instead is more of an approach to analysis or a data-collecting strategy. [59] Among the criticism most commonly raised in academic literature:
Gratifications are more...
Date: 2017-02-18 15:46:21
Website:
https://en.wikipedia.org
Related topics : mass media use and social life among internet users / social media release examples / social media terms of use / why use social media / using social media
Using Social Media Evidence in Termination Process
Employers are struggling to understand legislation, judicial decisions and agency rulings which limit and regulate access to employee social media activities. California, Illinois and Maryland, recently restricted the employer's ability to request the username or password to employee and applicant social media accounts. Fourteen other states introduced similar legislation in 2012. While...
Website:
http://hrprofessionalsmagazine.com
Related topics : why use social media / using social media / differences between social media tools and applications / social media application development / types of social media tools and applications
Dog attack spurs wave of social media support for pet ...
Thousands of social media posts are calling for a council in Tasmania's north-west to overturn its decision on declaring a German Shepherd dog dangerous.
'Kodi' the dog was seized on Monday after he allegedly attacked an 11-year-old boy at a Seabrook Road property in Wynyard at the weekend.
The boy was flown to the Launceston General Hospital, where he remains in a stable condition.
There are...
Date: 2017-03-10 10:31:31
Website:
http://www.abc.net.au
Related topics : post social media / social media needs to stop / why use social media / using social media / social media relations
Social Media Plays a Big Role in Long-Distance Relationships
Social Media Plays a Big Role in Long-Distance Relationships
Over a year ago
by Natalie Shoemaker
Long-distance couples are quite fortunate these days; technology has endowed them with a wealth of utilities to help close the gap and maintain a relationship. Social media, in particular, has been a great way for couples to keep tabs on their significant other's day-to-day activities, which Cherrie...
Website:
http://bigthink.com
Related topics : social networking sites research study / social research network sites / how many people use social networking sites / social media network sites / use of social network sites
Social Media Specialist Jobs in Los Angeles, CA | Glassdoor
Salaire estimé entre 39k $ et 51k $
Il y a 9 jours 9 j
Dependent on experience Paid Social Media Coordinator Company background Fetch, part of Dentsu Aegis... skills and experience: Media planning and buying experience in digital environments Use of media buying interfaces and ad-...
3,6
imre, LLC. - Los Angeles, CA
Salaire estimé entre 47k $ et 70k $
Il y a 2 jours 2 j
press...
Website:
https://www.glassdoor.com
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Canadian Digital, Social and Mobile Statistics on a Global ...
January 23, 2014
5 Comments
Sometimes you don't really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we're bringing it to you from the Canadian perspective. While the multiple sources provide a bigger, and...
Website:
http://canadiansinternet.com
Related topics : global social networks ranked by number of users / why use social media / using social media / social media network / location based social media apps
Privacy Policy | USAToday
The social media services' use of the shared information will be governed by the social media services' privacy policy and your social media account settings, for which we have no responsibility or liability. If you do not want your information shared in this way, do not log into the Services through a social media service and do not connect your social media account with the Services.
If you...
Website:
http://static.usatoday.com
Related topics : social media services company / social media services list / social media services / service provider social network / social media policy examples
Media Rating Council
Media Rating Council
The objective or purpose to be promoted or carried on by Media Rating Council is:
To secure for the media industry and related users audience measurement services that are valid, reliable and effective.
To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.
To provide and administer an audit system designed to inform...
Date: 2017-03-03 17:19:48
Website:
http://mediaratingcouncil.org
Related topics : new social media websites 2015 / new social media websites 2016 / best social media websites 2016 / social media ratings reviews / social media rating system
Bullet Journal: Social Media Tracking with Sarah Moore ...
- Sarah Moore
Hi everyone! I'm super excited today to be launching a new series here on the blog -- Boho Berry Guests!
One thing I love about this "little" community of ours is how diverse we all are. We comprise all ages, genders, and walks of life. While I love sharing my Bullet Journal system with the world, I've come to realize that I don't always have all of the answers for all of you out...
Website:
http://www.bohoberry.com
Related topics : social media tracking / google social media blog / blogs and social media / social media blogs / post social media in one place
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
The Best Reputation Management Services of 2017
While internet reputation management can help salvage an unfairly tarnished reputation or enhance a good one, it can also have an underside. Our articles on reputation management explore these services and what reputation management entails. We especially recommend the article on identifying ethical practices . You may also want to check out our sister site's article on choosing an online...
Website:
http://www.toptenreviews.com
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Reasons Why Social Networking Is Bad
Social networking, with the noted exception of professional networks like LinkedIn, is mostly geared toward personal use as a casual, leisurely activity. However, social media addiction may be hampering worker's productivity when they are in the office. Workers who surf social media instead of doing work could be costing their employers millions of dollars in lost productivity.
A study by the...
Date: 2017-03-09 12:29:31
Website:
http://socialnetworking.lovetoknow.com
Related topics : how many people use social networking sites / reasons why students use social networking sites / students should not use social networking sites / should students use social networking sites / how to stay safe using social networking sites
How to Maximize Your Mobile App Marketing with Social Media
Join over 16 million other readers that have been educated and inspired to transform their life and business
As Featured In
Alon Even
Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store.
You've done your homework. You've studied your target audience....
Website:
http://www.jeffbullas.com
Related topics : free social media marketing apps / social media marketing apps / using social media as a market research tool / organizations using social media marketing / affiliate marketing using social media
Explaining the Benefits of Online vs. Print Media: Show Me ...
0
As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their "home runs" are print publications like Good Housekeeping or the New York Times.�While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.
A...
Website:
http://www.blastmedia.com
Related topics : online pr social media / social media vs traditional pr / integrated marketing communications social media / social media vs traditional marketing research / social media online marketplace
How to Promote Your Music | New Artist Model
How to Promote Your Music
The internet has opened up endless possibilities, and, while that may seem daunting, it really allows you to experiment and let your creativity run wild! The key is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let's take a look at some basic strategies you could be using to promote your music right now.
1. Live Music...
Website:
http://newartistmodel.com
Related topics : social media promotion tools / social media promotion for musicians / social media promotion strategy / using social media as a market research tool / social media promotions examples
Social Media Marketing & Technology Solutions | HelloSociety
Custom
Content
At the core of every successful social media campaign is great content. Our influencers create stunning content for brands.
Compelling
Narratives
Campaigns are more than just pictures and video--they tell a story. Our influencers weave compelling narratives that engage consumers on every platform.
Social
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Our network can tell your brand's story across all social media,...
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Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
Website:
https://www.brandwatch.com
Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing
Social Media Analytics: Twitter: Quantitative ...
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
130 Comments | Print | PDF
Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.
Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing...
Website:
https://www.kaushik.net
Related topics : social media analytics tools free / social media analytics tools / social media sentiment analysis tools free / social media sentiment analysis tools / new social media tools
Employment Opportunities | Botanical Garden Jobs
Contact Us
Employment & Botanical Garden Jobs
Lewis Ginter Botanical Garden is now accepting applications for these botanical garden jobs. Work for one of the Top 10 public gardens in North America. One of the most-visited attractions in the Richmond, Va. area, Lewis Ginter Botanical Garden offers year-round beauty on a historic property with more than 50 acres of spectacular gardens, dining and...
Website:
http://www.lewisginter.org
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Press Release Distribution | Social Media News ... - RealWire
RSS Twitter LinkedIn Vimeo YouTube
We are a global press release distribution service specialising in the online media
RealWire has been helping top PR professionals increase the online impact of their press releases for over...
Website:
realwire.com
Related topics : social media press release distribution / social media press release / social media release / social media distribution / social media news
President Trump Freezes EPA Grants, Institutes Social ...
In the latest move down an uncertain road, President Trump has frozen EPA grants and forbidden employees from providing updates on social media. The freeze was confirmed by Myron Ebell, the lead of Trump's EPA transition team.
"They're trying to freeze things to make sure nothing happens they don't want to have happen, so any regulations going forward, contracts, grants, hires, they want to make...
Website:
http://www.inquisitr.com
Related topics : social media press release / social media update / social work issues in the media / social issues in media and information / social issues in media
Media Monitoring Tools, Intelligence & Analytics Australia ...
Our suite of media intelligence tools
All your media information and analytics in one platform
Isentia Mediaportal: The only media monitoring tool a communications professional will ever need.
Isentia.Mediaportal is sophisticated media software that delivers news as it happens across ALL your relevant media, including broadcast, online and print, providing comprehensive media analytics and reporting tools, and connecting you with journalists and influencers. Social media monitoring completes your media picture, ensuring...
Website:
http://www.isentia.com
Related topics : social media monitoring tools / social media analytics tools / social media monitoring software / social media software tools / social media tools list
Understanding Link Analysis From The Analytic ...
Confirmed by other independent sources; logical in itself; consistent with other information on the subject
2
Not confirmed; logical in itself; consistent with other information on the subject
3
Not confirmed; reasonably logical in itself; agrees with some other information on the subject
4
Not confirmed; possible but not logical; no other information on the subject
5
Not confirmed; not...
Date: 2017-01-16 18:21:25
Website:
http://linkanalysisnow.com
Related topics : news organizations using social media / new social media sites like facebook / social issues in media and information / social media information / news organization social media
PCI Media Impact
The holidays are here, and with them our new Climate Change comic!
Comics that Change the World
Check out these new releases from Comics Uniting Nations!
#ISurvivedEbola Campaign Wins 2 Shorty Awards
The award-winning #ISurvivedEbola Campaign has just won two Shorty Awards for Social Good, honoring the best in social media!
Gain Experience in Media for Social Change!
Intern at our New York City...
Website:
http://mediaimpact.org
Related topics : social media changed the world / good social media campaigns / social media changed communication / social media experience / internal social media campaign
10 Online Reputation Management Tips for Businesses | CIO
10 Online Reputation Management Tips for Businesses
When people search for your business, they should ideally find your company website, your social media accounts and positive posts on review sites. These 10 tips will help your efforts to achieve that lofty goal.
Email a friend
Use commas to separate multiple email addresses
From
Your message has been sent.
Sorry
CIO | Aug 27, 2012 8:00 AM...
Website:
http://www.cio.com
Related topics : personal online reputation management tips / online brand reputation management services / online reputation management business opportunities / online business reputation management / social media online reputation management
4 Trends in US Online Advertising Spending - MarketingCharts
4 Trends in US Online Advertising Spending
April 23, 2015
- by MarketingCharts staff
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years , with overall growth in the double-digits, driven by mobile. The...
Website:
http://www.marketingcharts.com
Related topics : social media ad spend 2013 / social media ad spend 2014 / social media ad spend / social media advertising spend / social network ad spending
Social Media Toolkit | Social Media | CDC
RSS Feeds
What is an RSS Feed?
RSS stands for Really Simple Syndication. RSS feeds provide an easy way to stay updated on information that is important to you and helps reduce the time it takes to browse or search for new information on web sites. RSS feeds provide updated news headlines, blog posts or selected website content.
CDC RSS feeds enable partners to personalize the health information...
Website:
https://www.cdc.gov
Related topics : new social media sites like facebook / social media sites like facebook / creating a social media website / social media links for website / make your own social media website
2017 Social Media Marketing Calendar: How to Easily Plan A ...
Plan Out Campaigns, Themes, and Events
Now you're ready to sketch out the skeleton of your social media calendar.
Like we said earlier, you probably don't know the specifics of every social message you'll publish this year. That would require an impossible level of foresight and fortune-telling. However, you can plot out some general themes and ideas you'll create content and campaigns...
Website:
http://coschedule.com
Related topics : social media marketing campaign plan / social media marketing campaign ideas / social media planning calendar / creative social media campaign ideas / social media marketing plan example
How to Develop a Media Pitch that Gets Attention
by Diana Ennen
In the last training episode, we discussed what it means to pitch the media and why it's an important strategy to add to your marketing mix as a solo professional. In this episode, I explain exactly how to craft a great pitch that gets attention.
I think you'll see that this it's not as difficult as it sounds. In fact, for many freelancers and solopreneurs, once they start crafting...
Website:
http://internationalfreelancersacademy.com
Related topics : social media marketing ideas for small business / social media marketing small business / social media marketing ideas for business / articles on social media marketing for business / social media small business success stories
Musician's 30 Minute Daily Strategy For Social Media ...
By Brian Thompson of Thorny Bleeder .
What follows is an article I wrote for Songwriters Magazine, published by the Songwriters Association of Canada in their 2013 Fall Edition. For the musician who isn't a digital native (someone who grew up immersed in Internet�culture�and online networking), the world of social media can be incredibly daunting.
Some might ask,"Wouldn't my time be better...
Website:
http://www.hypebot.com
Related topics : using social media marketing / social media marketing plan for musicians / social media marketing for musicians / post social media world / small world social media
Affordable SEO Services | Cheap SEO Packages | SEO Pricing
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Basic SEO Package - $295/month
Our beginner package, great for micro-websites and smaller businesses, that want to start marketing online but are limited by a lower budget. This package includes everything a new website needs to become search engine friendly and achieve initial ranking positions for up to 25 keywords in lower competition niche markets. The Basic option includes all the basic...
Website:
http://www.orange-county-seo.com
Related topics : link building social media / social media promotion strategy / social media promotion packages / social media press release distribution / social media sites for business promotion
Raleigh Raw robbed following social media criticism :: Out ...
Raleigh Raw robbed following social media criticism
Posted September 26, 2016
Your friends e-mail addresses (comma separated):*
Subject:*
You must enter the characters with black color that stand out from the other characters
7 Images
Raleigh, N.C. -- A downtown Raleigh juice bar and cafe was robbed early Sunday, days after a post by the business sparked criticism on social...
Website:
http://www.wral.com
Related topics : social media criticism / post social media / why social media matters to your business / social media in business / social media business
RNC clarifies part of Christmas message after social media ...
A Republican National Committee official lashed out at critics after part of a Christmas statement it made Sunday sparked outrage on social media.
RNC Chairman Reince Priebus released a three-paragraph statement on the holiday, but it was the first paragraph that drew critics' attention.
"Over two millennia ago, a new hope was born into the world, a Savior who would offer the promise of salvation to all mankind. Just as the three wise men did on that night, this Christmas heralds a time to celebrate the good news of a new King."
The message kicked off a heated debate on social media...
Website:
http://www.foxnews.com
Related topics : king of all social media / social media press release / social media release / social media criticism / social media news
How To Start Your Own Social Network Site | SocialGO Blog
Posted on May 9, 2013 by Adam
Have you ever wanted to start your own social network , like Facebook or Myspace? Then you have to start by asking yourself why you're doing it. Perhaps you want to start your own private social network, or maybe you want to start a social network that anybody can join - both are easily achievable.
Why start your own social network on SocialGO?
You might want to...
Website:
socialgo.com
Related topics : your own social network site / new social networking sites like facebook / software to create social networking site / software for creating social networking site / social media network sites