Social Media & Online PR Training | Econsultancy

Social Media & Online PR Training

About the course

Overview

This one-day course is the UK's most popular introduction to online PR and social media marketing.

You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand...

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Website: https://econsultancy.com

Related topics : online pr social media / social media online reputation management / social media marketing strategy example / social media online marketing / using social media for pr

Global Social Media Network

Social Media within the E-Gaming Sector

A number of industries have been early adopters of social media, and consequently have managed over the years to not only identify what works, but also how best to ensure that their brand message is consistent across both traditional off line marketing avenues and online social media channels.   One such industry is the online gambling and casino sector,...

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Website: http://www.globalsocialmedianetwork.com

Related topics : social media marketing strategy example / social media promotion strategy / social media network marketing / social media marketing strategies / social media marketing strategy

The Importance of Social Media for Graphic Designers

Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer's world. Steve Nicholls is the author of the best-selling book "Social Media in Business" and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a...

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Website: http://www.graphicdesign.com

Related topics : social media graphics examples / best social media websites for businesses / best social media website design / organizations that use social media effectively / social media business opportunity

Promotion (marketing) - Wikipedia

There are three objectives of promotion. These are: [3]

To present information to consumers and others.

To increase demand .

To differentiate a product.

The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity , positioning , competitive retaliations, or creation of a corporate image . [2]

The term...

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Date: 2017-03-08 05:20:05
Website: https://en.wikipedia.org

Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / internet & social media for corporate and marketing communication / social media network marketing services

The Key to Social Media Success Within Organizations

Many organizations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation. However, many companies have either stayed away from using social...

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Website: http://sloanreview.mit.edu

Related topics : companies that use social media effectively / organizations that use social media effectively / organizations using social media / internal social media tools / social media internal communications

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Digital Marketing | University of Salford, Manchester

Accredited by

Course Details

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.

Semester 1

Digital Marketing and Analytics

During your time with us, you'll examine products and services which are highly desirable to consumers online, while running real-life digital marketing campaigns by...

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Website: http://www.salford.ac.uk

Related topics : search engine marketing social media / search and social media marketing university of salford / search and social media marketing for international business / search and social media marketing salford / search & social media marketing