Altimeter Group | Research and advisory for companies ...

Crafting A Digital Strategy

A process and checklist for developing a digital strategy for the entire customer-facing side of the organization.

Choosing The Tools for A Unified Content Strategy

Omar Akhtar's guide to building a technology stack that executes a content strategy for the entire organization.

Image Intelligence: Making Visual Content Predictive

Susan Etlinger's new research on how businesses can leverage analytics from visual content.

Six Stages of Digital Transformation

Brian Solis publishes the first complete maturity model for companies undergoing...

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Website: http://www.altimetergroup.com

Related topics : companies that use social media effectively / companies that use social media marketing effectively / social media marketing trends 2015 / latest trends in social media marketing / organizations that use social media effectively

Free Digital Marketing Webinars | eMarketer

Marketing Technology 2017--It's More Than Just the Stack

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...

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Website: emarketer.com

Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing

Behavior - Wikipedia

Consumer behavior[ edit ]

Consumer behavior

Consumer behavior refers to the processes consumers go through, and reactions they have towards products or services [8] (Dowhan, 2013). It is to do with consumption, and the processes consumers go through around purchasing and consuming goods and services [9] (Szwacka-Mokrzycka, 2015). Consumers recognise needs or wants, and go through a process to...

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Date: 2017-03-06 07:30:33
Website: https://en.wikipedia.org

Related topics : social and cultural factors in international marketing / social media marketing services pricing / examples of social and cultural factors in marketing / companies that use social media marketing effectively / social media marketing companies pricing

Klout - Wikipedia

Methodology[ edit ]

Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam /dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout...

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Date: 2017-03-08 08:11:38
Website: https://en.wikipedia.org

Related topics : social media advertising criticism