Barclays | Social media: the missed opportunity | EDF ...

Social media: the missed opportunity

28 Jan 2013 09:22

More than one in ten hospitality and leisure operators now generate up to half of all sales through social media according to new research from Barclays, but despite this the industry still questions its business potential.

Over 60% of the sector, which includes hotels, pubs, restaurants, travel and leisure operators, say that they only see...

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Website: http://www.newsroom.barclays.com

Related topics : using social media as a market research tool / missed social media opportunity / advantages of using social media for market research / hotel industry using social media / travel industry using social media

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Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

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Social Media for B2B business: Missed Opportunity? | RP ...

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Chairperson - Content Marketing Summit Asia, Member - Content Marketing Council

There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some myths.

When I asked a B2B client about their purpose and objective behind using social media, the response was, "I don't have any objective,...

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Website: https://www.linkedin.com

Related topics : b2b social media marketing / using social media to conduct market research / companies that use social media marketing effectively / using social media as a market research tool / social media marketing business opportunity

Online Social Networking Sites, Facebook, Twitter ...

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I launched my own LinkedIn group, Larry Brauner and Friends , as an experiment early last year. The group has since grown to over 800 members. We've explored a wide range of subjects and have hopefully demonstrated the feasibility of using a LinkedIn group for personal branding.

From the outset, I had in mind that when the time was ripe, I would begin conducting live...

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