BIOTHERM Water Lovers Social Media Campaign and Digital Installation

On spring 2015, together with Mission Blue and REEF EXPLORER FIJI, charity platform BIOTHERM WATER LOVERS supported the creation of a new aquatic garden on the islands of Fiji, with an airy limited edition redesign of its cult classic CC Evenness.

To arouse public’s awareness, and educate user with the skin care tips for traveling and promote the new C.C. Cream, Biotherm used both online and offline media to accomplish integrated digital marketing.

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From: PacificLink iMedia Ltd

Related topics : best social media campaigns 2015

TEDxGeneva - Claudia Gonzalez - Social Media For Social Change

TEDxGeneva -- Claudia Gonzalez

Social Media For Social Change

Head of Marketing of The Global Fund to fight AIDS, Tuberculosis and Malaria, where she manages the Born HIV Free campaign that aims to eliminate the transmission of HIV from mother to children by 2015.

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About TEDx

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call...

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From: TEDx Talks

Related topics : social media changed marketing / marketing through social media / manage social media

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IndieReCon: Planning Successful Social Marketing Campaigns with KATHY MEIS

This event is part of IndieReCon 2015

#IndieReCon  

Just as publishing has been transformed in recent years by the emergence of digital, so has marketing been dramatically altered by the advent of social media. Social marketing presents immense opportunity for authors and publishers who want to reach and engage new audiences. All too often, however, a lack of strategy, tools and proper measurement lead to frustration and poor ROI. This session will show authors how to lay the foundations for...

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From: Orna Ross

Related topics : social media marketing campaign plan / marketing through social media

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