Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how? In this video podcast, Marketing Voices\'...

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From: PodTechTest

Related topics : brands using social media / social media branding / social media online marketing / social media network sites / social media help

Branding & Social Media Marketing for Non-profits

Learn from Ron Alexander, Dr. Davis-Defoe and Dr, Humes how to Brand your non-profit using Social Media Marketing,. Start by subscribing to our channel for future how-to videos.

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From: Ron Alexander

Related topics : social media marketing non profit / marketing through social media / social media branding

Potent Social Media strategies for Utility companies

UPDATE: If you can't see this video due to music licensing issues - I uploaded an alternate version to http://www.youtube.com/watch?v=7jv_WropOkI which should work - apologies.

I gave the closing keynote at the SAP for Utilities event in San Antonio, Sept., 2011.

The topic was potent social media strategies for utilities and in it I touched on social media for recruitment and retention, social media for internal communications, social media for brand enhancement and for building trust...

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From: Tom Raftery

Related topics : social media strategy for recruitment / social media branding strategy / social media brand management / social media management company / manage social media

Social Media Dashboard Tutorial p1: How to use RSS Reader & Feeds to create a Social Media Dashboard

http://www.coziggy.com - In this this Social Media Dashboard tutorial video, Mike from CoZiggy walks through the process of how to set up a Social Media Dashboard to track and reply to mentions of your brand your product across social media sites and the web in general. This is an essential and FREE tool for social media marketers!

Part 2 for this tutorial can be found here: http://www.youtube.com/watch?v=jXCiO1OxYL0

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From: CoZiggy

Related topics : social media dashboard / social media marketing tutorial / brands using social media / social media branding

Socialtap - #5 Setup Unlimited Analytics Reports to Measure Social Media ROI

http://social-tap.com

Free 14-Day Trial http://social-tap.com/pricing

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Social Media Management Tools for Small Business

In this video we show you how to setup unlimited social media analytics reports using Socialtap Quick Reports & Custom Reports from over 200 analytics modules to include Google Analytics. Getting Started Video #5.

Socialtap is a Powerful Digital Marketing & Social Media Management Tool used for Engagement, Smart Content Publishing, Brand & Reputation...

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From: Socialtap

Related topics : social media monitoring tools free trial / free social media reputation management tools / measuring social media roi / brands using social media / social media measurement tools

Social Media Monitoring Tool - HowSociable

Use HowSociable to measure and track your brand value every week. This simple social media monitoring tool helps you track your brand's progress in a simple and effective manner.

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From: HowSociable

Related topics : social media monitoring tools / social media tracking tools / social media brand monitoring / brands using social media / social media branding

"Social Media Marketing" vs PPC for "Targeted Website Traffic"

http:/kathudson.com Which works best and what are the benefits? In my opinion, they both have their place. I think you need to be using both as Social Media has staying power and can get you to the front of search engines quicker than any other method I know of.

Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form.

Social media has been touted as presenting a fresh direction for...

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From: Kat Hudson

Related topics : social media marketing websites / search engine marketing social media / social media network marketing / social media marketing companies / social media networking websites

How to Get Verified on Twitter Without Applying : Social Media Help

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Getting verified on Twitter without applying is something that requires you to be worth verifying in the first place. Get verified on Twitter without applying with help from a Los Angeles-based social media manager and brand designer in this free video clip.

Expert: Phil Pallen

Filmmaker: John Wilbers

Series Description: Social media is a powerful tool that you can use to...

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From: eHowTech

Related topics : social media brand management / brands using social media / social media help / social media management tools / free social media tools

Internet Marketing Chapter 9: Social Media Marketing

LEARNING OBJECTIVES

By the time you complete this chapter, you will be able to:

Define social media marketing.

Explain why marketers find it necessary to engage in social media marketing.

Explain why social media marketing is not free.

Describe the ways in which marketer communications are different in social media from those in traditional mass media and online marketing.

Identify the elements of a social media marketing strategy.

Explain what it means to build a...

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From: Carlos Garcia-Ruiz

Related topics : difference between internet marketing and social media marketing / marketing through social media

Brand Building using Social Media

LinkHack helps you improve your brand using social media

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From: Daniel Dulgerian

Related topics : brands using social media / social media branding / social media help