Sephora Case Study

During the final semester of my sophomore year, I was assigned a brand strategy in my marketing class. With the help of a partner, we created a strategy that implemented the use of print, web, interactive digital, and social media to expand the Sephora brand. The strategy reinforced the brands expertise in the cosmetic industry, while increasing their sales.

Please, be respectful to our creative thinking and hardwork behind this assignment. If you wish to borrow or use any clips, or would like...

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From: nellelang

Related topics : social media branding strategy / brands using social media / social media marketing strategy / digital media marketing strategy

HOW TO DO MARKET RESEARCH | SOCIAL MEDIA TIPS

Whether you are a new entrepreneur or you have been in the business for a while, it is wise to do your market research. A quick and easy way to get some answers is to create an online survey. The most popular and easy to navigate is Survey Monkey (www.surveymonkey.com). It’s the perfect way to get honest anonymous feedback. Facebook even offers a free survey that is extremely easy to use. You can ask questions about which social media platform they use the most. You may ask about the pricing...

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From: Shoana Cachelle

Related topics : using social media for marketing research / social media marketing pricing

How To Create Viral Buzz Using Social Media Marketing

http://andreabolder.com/laptopincome

Entrepreneurs, small business owners and online marketers are continuously looking for ways to expand their reach and grow their business on the Internet. Social media marketing is a powerful way to generate buzz, create community and attract loyal followers and fans. BUT viral social media marketing is one of those things everyone wants to be able to achieve but few know how to make happen.

Here are a few key tips you need to know on what it really takes...

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From: Andrea Bolder

Related topics : social media marketing small business / social media online marketing / marketing through social media / social media small business tips

Rick Wion [at] AllWeb - internet marketing conference

SLIDES -- http://www.slideshare.net/AllWebMK/rick-wion-at-allweb-internet-marketing-conference

Rick Wion is a pioneer social media leader, he has helped world famous companies like McDonald’s, Unilever and Abbott turn the chaos of social media into a competitive advantage. Rick’s expertise includes social marketing campaigns, long-term branding, analytics/insights, issues management, customer service and employee engagement. By using new trends and technologies to enhance digital...

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From: AllWebMK

Related topics : advantages of social media marketing campaign / advantages of social media marketing strategy / social media marketing companies / social media brand management / social media management company

WTM & Travel Perspective - Social media in tourism masterclass - WTM 2016

Visit Philly has long been at the forefront of the use of social media in all its various forms to promote the state. What has it learned along the way, what has worked – and failed - and what can other destinations and travel brands expect to contend with in 2017.

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From: World Travel Market London

Related topics : brands using social media / social media promotion

Radian6 Webinar: 7 Sure Signs Your Social Media Strategy Will Fail (& How To Fix Them)

For more information on social media for business and to sign up for upcoming webinars visit http://www.radian6.com/

Success may be hard to predict, but failure is actually pretty easy... especially when it comes to social media. Getting ahead in the social world requires more than desperately creating content, finding a great listening tool, or on-and-off engagement. You need to build a likeable and trusted brand.

In this insightful webinar with Rohit Bhargava, author of the newly published...

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From: radian6

Related topics : free social media tools for business / social media branding for business / social media listening tools free / social media information / social media content

Amy Jo Martin Interview on Huffington Post Live

As part of Huffington Post Live's Tech Game Changer series, Amy Jo Martin discusses the creation of her company, Digital Royalty and her New York Times bestselling book, Renegades Write the Rules. She touches on her experiences with the company over the last four years and how the newest division of her company, Digital Royalty University, is teaching people how to use social media as a communication tool. Digital Royalty University offers classes on personal branding, social customer service,...

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From: DigitalRoyalty

Related topics : universities using social media

Inviting Using Social Media YT

Can’t find something to post about or even a base to build your brand? If you’re at a loss for ideas, then learn how to find your five! Watch top Coaches Andrea Crowder and Angie Bellemare as they share how you can find your social media playground and start sharing what makes you, YOU!

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From: TeamBeachbody

Related topics : brands using social media

Interview with Rishad Tobaccowala

I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media.

Rishad has been running Publicis Groupes innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, Razorfish, Starcom MediaVest Group and Zentih Optimedia. So he truly is a world class expert on advertising and branding in the digital and social media...

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From: mainwaringTV

Related topics : social media advertising / brands using social media / social media branding

Social networking in Afghanistan: Saboor Mobariz at TEDxKabul

Saboor is a technology and social media expert, and is head of operations for Paywast, Afghanistan's largest social network. He is part of the team that spearheaded social media in Afghanistan, and since the beginning in late 2010 has launched a number of initiatives that has helped create awareness and reach out to large amounts of previously disconnected citizens of Afghanistan, using mobile and social media.

Saboor has a background in technology, and obtained a degree in IT systems in India,...

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From: TEDx Talks

Related topics : social media and technology / social media network / organizations using social media