Selected videos for topic: community based social marketing
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CoolCalifornia Challenge Workshop, Part 1: Behavior Change Theory and Commitments
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this first video in the workshop series, Chris provides an outline of a basic theory of behavior change and introduces the first CBSM tool, commitments, using examples from real world programs and experiments.
From: CoolCalifornia Challenge
Related topics : community based social marketing
CoolCalifornia Challenge Workshop, Part 3: Creating Enabling Environments with Rewards
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this third video in the workshop series, Chris presents how to create enabling environments that set participants up for success, and provide them with rewards, feedback and other incentives for accomplishing their goals.
From: CoolCalifornia Challenge
Related topics : community based social marketing
Elena Alschuler: Unlocking Operational Efficiency in Office Districts
Elena Alschuler of MIT discusses her work with Smart Energy Now, a new advanced metering and community-based social marketing pilot in Charlotte NC; one of the first programs to focus exclusively on operational efficiency in office buildings across an entire downtown.
To learn more about the Garrison Institute's Climate, Mind & Behavior Initiative:
Visit our website: https://www.garrisoninstitute.org/climate-and-behavior
Follow us on Twitter: https://twitter.com/climatemind
From: GarrisonInstitute
Related topics : community based social marketing
Social Media Marketing Campaign for Business to Business (B2B) Case Study by Embark Social
WATCH HOW A Business To Business Company enjoy success via Social Media Marketing Campaign with Embark Social. We build a community of loyal fans, developed content to tell the story of the brand that leads to sales lead for the company. The company is based in Singapore and is reaching potential clients in overseas markets. Contact us at http://www.embarksocial.com/contact for more information.
From: Embark Social
Related topics : social media marketing campaign / social media marketing companies / marketing through social media / social media content
2016 SAMHSA ECCO Recognition Program
The Excellence in Community Communications and Outreach (ECCO) Recognition Program is sponsored by SAMHSA’s Caring for Every Child’s Mental Health Campaign and showcases outstanding social marketing efforts of grantees that build community-based programs incorporating systems of care for children, youth, and young adults and their families.
From: Vanguard Communications
Related topics : health social marketing campaigns
One Change Makes a Difference
One Change makes a difference, especially when you start out small, with neighbours talking to neighbours -- harnessing the power of people to take a simple action. One Change is a non-profit charitable organization that uses innovative community-based social marketing techniques to engage in conversations with people to empower individuals to believe that simple actions matter. OneChange is an award-winning Ottawa, Ontario-based organization with project offices throughout Canada and the...
From: onechange
Related topics : community based social marketing
One Change Makes a Difference - full version
One Change makes a difference, especially when you start out small, with neighbours talking to neighbours -- harnessing the power of people to take a simple action. One Change is a non-profit charitable organization that uses innovative community-based social marketing techniques to engage in conversations with people to empower individuals to believe that simple actions matter. OneChange is an award-winning Ottawa, Ontario-based organization with project offices throughout Canada and the...
From: onechange
Related topics : community based social marketing
What's In It For Your Community - 2016 SAMHSA ECCO Recognition Program
The Excellence in Community Communications and Outreach (ECCO) Recognition Program is sponsored by SAMHSA’s Caring for Every Child’s Mental Health Campaign and showcases outstanding social marketing efforts of grantees that build community-based programs incorporating systems of care for children, youth, and young adults and their families.
From: Vanguard Communications
Related topics : health social marketing campaigns
4 Mistakes of Social Media Marketing, Part 1: Magnet Methods
Download the full presentation at: http://www.magnetmediafilms.com/resources/presentation-4-mistakes-of-social-media-marketing/
More at: http://magnetmediafilms.com/blog
In part 1 of "4 Mistakes of Social Media Marketing," Magnet Media VP of Creative & Strategic Development, Mike Raffensperger, discusses the first mistake many marketers make when approaching social media.
For more tips and resources, sign-up for our free newsletter and resource center:...
From: Magnet Media, Inc.
Related topics : top social media marketing mistakes / social media marketing firm / social media help / social media solutions / social media tips
Export to PDF or Excel with an Audiense Pro account
With a Pro account (Trial users will need to upgrade) it is possible to export much of the data (panels, widgets, user communities, reports) you can see on screen within Audiense to PDF or Excel. This is great to keep a permanent record on your computer or to print them to create paper based reports for senior management.
About Audiense
Audiense is changing the way brands and agencies identify, attract and engage target audiences via social media. Audiense’s SaaS-based social marketing...
From: Audiense
Related topics : social media platforms for marketing / social media marketing agency / social media audience engagement / social media marketing companies / social media platforms for business