Strategic Approach to Leveraging Social Media

Astadia's VP of Social Enterprise, Ron Goldman, covers the three business processes an organization should focus on while leveraging social media: Concept-to-Market, Lead-to-Cash and Customer/Employee-to-Advocate. For more information: http://www.astadia.com/contactus

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From: Astadia, Inc

Related topics : leverage social media marketing / social media business / marketing through social media

Ep. 5 - Social Media Marketing: One Core Concept To Get More Shares On Your Content

In this episode, Jasmeet Sawhney talks about a core concept (or framework) that marketing teams can follow as they try to make their content more shareable on social media. Jasmeet talks about importance of "Audience Activation", and then about specific tactics to get more engagement on social media.

For more, visit: http://yiblab.com/how-to-get-more-shares-on-social-media-content

Jasmeet’s personal website: http://jasmeet.io

Twitter: https://twitter.com/jasmeetio

LinkedIn:...

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From: YibLab

Related topics : concept of social media marketing / social media audience engagement / social media content / social media media

Storytelling and Social Media Management (Part 2: Discussion)

A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.

This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding...

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From: cjarne23

Related topics : using social media marketing / manage social media / marketing through social media / social media courses

Storytelling and Social Media Management (Part 1: Presentation)

A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk

This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion...

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From: cjarne23

Related topics : using social media marketing / manage social media / social media courses

Social Media MEETUP Testimonial from participants 2

Social Media MEETUP - encouraging feedback from leading business people, entrepreneurs and professionals attended the training session by Jyotindra Zaveri

Find out next MEETUP http://www.meetup.com/Social-Media-Marketing-Users/

"One of the best experience I had...I was knowing facebook, twitter etc. but not using it..now I will use for marketing...."

Thanks to the following for expressing positive opinion about my Social Media MEETUP:

1. Ashish Mahajan – Brain / Mind Coach

2. Sheetal Shah...

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From: Jyotindra Zaveri

Related topics : social media meetup / social media marketing consulting / social media consultant / business using social media / social media training

Delaware Tech: Growing Your Small Business with Social Media

Growing Your Small Business with Social Media: Social Media Conference

February 20, 2013

Delaware Technical Community College - Owens Campus

If it seems like nearly every business on the planet is connecting with fans on Facebook, Tweeting and uploading videos on YouTube and getting LinkedIn -

except you - you're not alone.

- Learn how to Make Social Media "Connect" for Your Business

- Discover new Tools and New Ways to Grow Your Business

- Define Your Strategy and Create Your Social Media...

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From: Delaware Technical Community College - Owens Campus

Related topics : social media tools for small business / social media marketing plan / social media marketing tools / social media plan / marketing through social media

Social Media and Management

Social Media and Management

"Marketing principles have been widely adopted in the nonprofit sector. Some nonprofits engage in commercial marketing to attract customers to the goods and services that they provide. Others use social marketing to change behavior in order to benefit people and society. Some remain concerned that commercial marketing may not be appropriate to nonprofit values and cultures. This may reflect, in part, an understanding of marketing that is a throwback to earlier...

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From: Jfield Rush

Related topics : social media management services / manage social media / social media marketing commercial / using social media marketing / marketing through social media

Velocity Concepts, LLC | A Digital Marketing Agency | Explainer

Velocity Concepts, LLC - A Digital Marketing Agency Empowering Small Business.

http://www.velocity-concepts.com

Velocity Concepts, LLC prides itself in not only creating beautiful branding and artwork to represent businesses, but also engaging digital content to connect with your customers. From Photography and Video to Email Marketing and Social Media management, contact us today to get started in digital marketing.

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From: Velocity Concepts

Related topics : digital media marketing agency / explain concept of social marketing / concept of social media marketing / social media marketing small business / social media marketing agency

3 Steps to Social Media Success

http://www.youbrandinc.com/social-media/3-steps-to-social-media-success/

Key Points:

* There are three core steps to social success: Acquisition, Engagement, and Monetization

* To grow a fan base create unique offers for acquisition of fans and followers

* Content aggregation is not enough for engagement, create unique emotional based engagement concept that speak to your target market

* Monetization happens at different stages and only possible after youve done the...

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From: You Brand, Inc.

Related topics : social media marketing steps / social media engagement / social media content

Social Demand Generation - Online Marketing Institute - Internet Marketing Training

Watch Full Class Now: http://www.onlinemarketinginstitute.org/social-media-demand-generation/

Want richer data on your leads so you can have more opportunity to speed deals to close? This class gives you the in-depth knowledge and tools you need to dive deeper into the opportunities of the social media world.

INSTRUCTOR : Adam Metz, Sr. Prod Marketing Manager, Firespotter Labs

Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands...

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From: OMConnect

Related topics : social media and internet marketing training / social media brand management / social media online marketing / social media marketing firm / social media branding book