The Tech-Savvy Hotelier #21: "Who should own social media? It depends."

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / social media online marketing / online reputation management seo / online reputation management expert

"Mission creep in RM and marketing"

http://www.ecornell.com/landing/hitec-2013

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Bernard Ellis at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #13: "Take A Page Out Of The Airlines' Playbook"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #1: "Don't just sell rooms; sell the estate"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

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From: John Keats

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