What is social marketing concept and examples - Social marketing company

What is social marketing concept ?

Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole.

Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan. There are many ways a company can accomplish...

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From: What's Next ?

Related topics : example of social marketing concept

Book | Marketing Social Change: Changing Behavior to Promote Health, Social Development, and

Get your free audiobook:

http://imov.space/e/B0014AURZI

This important book offers a revolutionary approach to solving a range of social problemsdrug use, smoking, unsafe sex, and overpopulationby applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and...

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From: Dante Ritchie

Related topics : marketing social change

Social Media in Sport Marketing Book Trailer

A brief video about the new book Social Media in Sport Marketing by Tim Newman, Jason Peck, Charles Harris, Brendan Wilhide.

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between...

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From: HolcombHathawayPub

Related topics : sports and social media marketing / social media marketing tools / using social media marketing / marketing through social media / new social media tools

Dr. Elaine Morrato's Presentation on "The Field of Healthcare Marketing"

Dissemination and implementation (D&I) involves trans-disciplinary collaboration, utilizing theories, empirical findings, and methods from a variety of fields not traditionally associated with health research. Marketing has been cited as a relevant field for D&I research. This seminar will present key concepts and examples from healthcare and social marketing that are applicable to the challenges faced by D&I health researchers.

Specifically, Dr. Morrato will discuss:

• audience...

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From: COR COHO

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New Horizons 2014: How to Design and Deliver Social Programs that Influence Behaviour

Using illustrated examples from many fields of social behavioural influences around the world, this keynote presentation at the New Horizons in Responsible Gambling conference examines why contemporary social programs aimed at influencing pro-social behaviour need to be delivered in a more sophisticated way than in the past. Dr. Jeff French explores what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics,...

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From: BCLC

Related topics : explain concept of social marketing

"Ugly socks for social media success" - a true story featuring Ted Rubin and Lefti

Lefti met Ted Rubin at SXSW to talk about his new book: Return on Relationships (#RoR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as entertaining interview Ted and Lefti not only explore what sets successful players apart in our social media driven world, they also share the story about how they met which turns out to be a great example of the RoR concept itself.

Watch this video to learn how...

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From: Eleftherios Hatziioannou

Related topics : social media marketing success stories / marketing through social media