CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation

Barkley, an independent marketing agency, has released findings from a study of the Millennial Generation. Based on a survey of more than 5,000 respondents and 4 million data points, the study provides insights on a range of digital and social media habits of American Millennials. Among its conclusions are a greater awareness of cause marketing campaigns, such as Dove's Campaign for Real Beauty and Gap RED. The survey was conducted in partnership with the Service Management Group and the Boston...

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From: 3BL Media

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