@holloman meets: Salesforce EVP of Social Applications, John Wookey to talk about Rypple

Some people think social media is a marketing tool, something that the Marketing team, or even worse -- a PR person, should 'own' within a business. Wrong. Social is a way of communicating; this could be externally but also internally. If you've ever heard me talk about the future of social media, the focus has always been on how to get more departments involved; customer service, product development and HR. I was therefore thrilled to meet Salesforce's EVP of Social Applications John Wookey to...

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From: Christer Holloman

Related topics : social media marketing tool / social media tools and applications / social media tools for business / social media marketing services / marketing through social media

5 priorities for PR Comms teams when monitoring and analysing social media

Social Media touches on many areas within a business from customer services to marketing campaigns to reputation management.

Many tools are available to help businesses and brands monitor social media, manage interactions and publish content to social channels. But what role should PR and Comms play in the process? If another internal team is directly responsible for social activity does that mean PR teams are able to ignore it while they focus on traditional comms and media channels?

In...

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From: Gorkana Uk

Related topics : monitoring social media channels / social media monitoring tools / social media reputation management tools / social media branding for business / social media brand management

Social Media Strategies for Your Culinary Career

To be a 21st-century culinary professional, you need social media to advance your business and career. But with so many different social media outlets, it can be difficult to know where to start.

In this free webinar from the International Culinary Center, social media expert Nolan Ether of Three Ships Media shows you the most effective ways to use each platform. After reviewing the tools you have available, Nolan takes numerous questions about how Facebook, Twitter, LinkedIn and other...

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From: International Culinary Center

Related topics : social media tools for business professionals / internal social media strategy / business using social media / social media media

Communicate Magazine 'Social Media' Conference: Andrew Thomas - Publisher of Communicate Magazine

Andrew Thomas gives an overview of this year's inaugural 'Social Media in a Corporate Context' one-day conference to be held June 9, Chelsea Football Club, Stamford Bridge, London.

The conference focuses on how to use social media strategy and web 2.0 tools to engage all your audiences.

Learn from industry experts and experienced practitioners on core subjects.

Blogs, wikis, user-generated content, YouTube, Facebook, video, Web 2.0. Social media tools are increasingly used by...

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From: World Television

Related topics : marketing communications social media / social media conference / social media audience engagement / social media marketing strategy / social media content

Building Your Online Brand with Social Media (FinishLynx Resellers & Service Providers)

Matt Bradley and Giles Norton speak to an international crowd of Lynx service providers at the 2012 International Reseller Symposium. They discuss how social media has become essential for building a strong online brand and how service providers can harness social tools to engage followers before, during, and after major events in their sport/vertical. Giles begins begins with a quick overview of about the Lynx email marketing program The presentation includes social media usage statistics,...

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From: FinishLynx

Related topics : social media brand building / social media marketing optimization services / social media branding / sports and social media statistics / internal social media tools

OpenQ SafeGuard for Social Media Compliance - Monitor, Analyze, Alert, Archive

Social media provides great potential for organizations to create new effectiveness and efficiencies. However, regulated industries have significant regulatory and legal challenges to overcome. Learn how this regulated company was able to go social while maintaining compliance.

OpenQ's patent-pending, award-winning SafeGuard technology enables regulated organizations to monitor identified social platforms, such as, Facebook, Twitter, blogs and internal social collaboration tools such as...

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From: OpenQ

Related topics : social media monitoring tools / social media monitoring companies / monitoring social media / internal social media platforms / social media analytics tools

Brandchats, Social media Monitoring 2012

BrandChats is a comprehensive monitoring tool that'll allow you to fully analyze your brand's social media presence.

The tool is configured to consolidate all information relevant to...

- your brand

- your products

- information about your competition

- keywords related to your business

... monitoring and measuring in real time what's being said across the social web: Twitter, Facebook, Flickr, Picassa, Youtube, blogging platforms, forums and news sites.

As an analysis and data-gathering...

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From: BrandChats

Related topics : social media monitoring tools / social media brand monitoring / social media tracking tools / internal social media tools / social media management tools

Real Estate Marketing Through Social Media Provided by ICM

International City Mortgage offers a great course in Social Media Marketing for Real Estate Agents and other Real Estate Industry Professionals, No Matter if you are an agent or a mortgage broker looking to align yourself with a partner that will give you the right tools to succeed and get more listings, International City Mortgage wants to hear from you

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From: International City Mortgage

Related topics : social media marketing industry / social media courses

Harvard / USC Business Growth Conference - Social Media panel discussion - Part 1 of 2

Social Media is more than just the hot topic of the week - it offers

some unique opportunities to the savvy SMB, allowing them to capture

market share with very low overhead. If your small- or mid-sized

business is tired of losing out to the corporate giants with

million-dollar budgets, come learn how "little guys" are using social

media to build empires with free tools and a few sharp college interns.

Understand how a humble food truck has 80,000+ people following their

every move on...

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From: Todd Herschberg

Related topics : free social media tools for small business / free social media marketing tool / internal social media tools

Global Customer Analytics Research Report 2019 by Solution (Data Management, Analytical Tools)

New Market Research Report on “Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)”adds to ReportsnReports.com.

This report will help the industry leaders better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes...

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From: David clark

Related topics : social media analytics tools 2014 / social media analytics market research / social media management tools / social media analysis tools