@holloman meets: Salesforce EVP of Social Applications, John Wookey to talk about Rypple

Some people think social media is a marketing tool, something that the Marketing team, or even worse -- a PR person, should 'own' within a business. Wrong. Social is a way of communicating; this could be externally but also internally. If you've ever heard me talk about the future of social media, the focus has always been on how to get more departments involved; customer service, product development and HR. I was therefore thrilled to meet Salesforce's EVP of Social Applications John Wookey to...

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From: Christer Holloman

Related topics : social media marketing tool / social media tools and applications / social media tools for business / social media marketing services / marketing through social media

SME-TV: Behind The Scenes With Best Buy Blue Shirt Nation

Jason Falls interviews Gary Koelling and Steve Bendt, the masterminds behind Best Buy's Blue Shirt Nation, an internal social media platform for employees of the technology retail giant.

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From: Jason Falls

Related topics : internal social media platforms