How Social Media is Changing Affiliate Marketing

WTM 2013 - Is social media the reason behind the rapid growth of cruising?

Social media is an area of marketing and communication that is being used by a large number of travel companies as part of their strategy to engage new customers. Indeed recent research suggests that social media provides a 3:1 return on investment. One sector of the travel industry that has seen tremendous success and that greatly relies upon engaging new customers for continued growth is cruising.

Using a number of experts from within the cruise industry and from social media this session...

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From: World Travel Market London

Related topics : travel industry using social media / travel industry social media marketing / social media marketing strategy example / social media marketing companies / social media engagement