Media Planning: Weight Watchers

Media Planning: Weight Watchers-Lose It Like A Man

Teammates: Ying Li (Rebecca), Maggie Lu, Bryan Ricard, Kristen Sullivan

As a media planner, I

Researched the weight-loss & diet market in the USA;

Identified market opportunity in the 55-64 male demographic and defined target market’s media habits through analysis of MRI+ data and Mintel reports;

Analyzed and evaluated competitors’ marketing/media strategies;

Presented POVs on suitable media options across Internet, print, radio, direct...

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From: Chloe Miao Miao

Related topics : direct marketing media plan

SMC Auckland - Listening and Analytics Tools

Over 130 people indulged themselves in tools, apps and insights of social media analytics.

Possibly one of the toughest topics to cover at a social event but with 4 great speakers and some robust discussion I hope everyone went home with something to think about.

The Speakers

Louisa Jones from Eleven PR

James Townsend, the Digital Communications Manager for ASB

Adam Good - Clemenger Group - 3 tactics deployed from social media monitoring in a cross channel marketing...

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From: #smcakl

Related topics : social media monitoring for market research / social media marketing program / social media monitoring tools / social media listening tools / social media management tools

Using Google Trends for Marketing Research

Google Trends provided indepth information which can be of use when you are developing a marketing campaign, blog calendar, social media calendar or researching consumer needs and interests. This brief overview offers an orientation to using Google Trends for marketing research.

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From: Charleston PR & Design, LLC

Related topics : using social media for marketing research

NYC Social Media Classes | Social Media Marketing Courses

NYC/New York Social Media Classes and full social media marketing courses are part of an online curriculum that can be accessed through the Practical Social Media University at http://practicalsocialmedia.com/nyc-social-media-classes/.

Are you tired of finding bits and pieces of social media training scattered throughout the Internet? Then trying to decide if it is any good, too old, not right for your business because it's geared towards companies with dedicated marketing staff or...

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From: Steven MacDonald

Related topics : social media marketing classes nyc / social media marketing companies / social media courses / social media in business

Challenge 6: NEW MEDIA IN MARKET RESEARCH

How will involving customer feedback on an ongoing basis change the way we do our job? (research communities, social media monitoring, ... = constant feedback loops)

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From: BAQMaR vzw

Related topics : social media monitoring for market research / marketing research media / social media changed marketing / jobs in social media

Using LinkedIn as Marketing Research Tool

Social media expert and President of Dialog Consulting Group Dave Nelson talks about how you can use Linkedin as a powerful marketing research tool.

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From: Vistage DC

Related topics : using social media as a market research tool / social media tools / social media expert / marketing through social media

World Wide Oneness in Digital Media and Marketing Design

University student assessment for INDEPENDENT PROJECT.

Slideshow created in PowerPoint based on research of international media and marketing practices in Spain and other countries.

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From: Kelly Ferris

Related topics : marketing research media / digital media marketing

What is Content Marketing?

http://www.fusionfarm.com/

Fusionfarm is an award winning digital marketing and creative agency dedicated to helping businesses grow through a wide range of services including; social media marketing, website design and development, SEO & SEM, voice discovery, branding, buyer personas, inbound marketing, email marketing, reputation monitoring and management, market research through Vernon Research Group and creative and design services. The agency is located 500 3rd Ave. SE Cedar Rapids, Iowa...

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From: Fusionfarm

Related topics : social media monitoring for market research / social media marketing services / digital media marketing agency / social media marketing agency / reputation marketing services

Benefits of Facebook Contests

http://www.fusionfarm.com/

Fusionfarm is an award winning digital marketing and creative agency dedicated to helping businesses grow through a wide range of services including; social media marketing, website design and development, SEO & SEM, voice discovery, branding, buyer personas, inbound marketing, email marketing, reputation monitoring and management, market research through Vernon Research Group and creative and design services. The agency is located 500 3rd Ave. SE Cedar Rapids, Iowa...

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From: Fusionfarm

Related topics : social media monitoring for market research / social media marketing services / social media marketing agency / reputation marketing services

Social Media ROI for College Admissions (Search), Brand Research, and Customer Service

Higher education marketing video focused on social media ROI for college admissions (search), brand research, and customer service

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From: Ryan Murphy

Related topics : college admissions and social media / social media marketing roi / search & social media marketing / social media in education research / social media marketing services