A True Romance - Digital & Luxury (Susan Gilchrist, Dana Gers, Scott Galloway) | DLDwomen 13

This panel is about the latest findings on how digital and luxury can be merged via social marketing in order to generate company value. The debaters will clarify how innovative branding strategies and social media drive the current change of the fashion business.

DLD (Digital-Life-Design) is a global network on innovation, digitization, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration.

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From: DLDconference

Related topics : social media branding strategy / social media marketing companies

Creation Pinpoint. Social media monitoring tool for studying healthcare professional conversations.

Creation Pinpoint (http://creationpinpoint.com) is the world's only social media monitoring tool dedicated to studying conversations taking place between healthcare professionals.

It is used by pharmaceutical brand managers to

• Find doctors talking about specific therapy areas or products via Twitter, blogs and forums

• Discover who they are influencing and how

• Inform their marketing and rep activity

Creation Pinpoint lets you

• Track doctors' social media conversations about your...

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From: CREATION

Related topics : monitoring social media conversations / social media monitoring tools / social media tracking tools / social media brand monitoring / social media management tools

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