How IBM leveraged Social Media to create Engagement?

Case Study: How IBM leveraged Social Media to create Engagement

A case-study driven Webinar from IBM leaders that focuses on various Social Media Strategies that IBM leveraged to create engagement and drive audience for their event.

Mohammad Danish, Head of Marketing & Strategy (Product), IBM

New Age Marketer and a Technology evangelist, Danish has worked with various organizations from IBM to Microsoft. At present he is working as the head of marketing and strategy at IBM.

Ranjini Rao,...

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From: digitalvidya

Related topics : b2b social media case studies / digital media marketing strategy / social media marketing strategies / b2b social media strategy / social media software management

IABC Seattle Spring Conference 2012 -- Corey duBrowa, SVP Starbucks (Part 1)

Telling Your Story -- New tools and best practices for spreading the word"

IABC Seattle

Thursday, May 3

11:30 a.m. -- 4:30 p.m.

Urban Enoteca, 4130 1st Ave South, Seattle WA 98134

Social media, online image banks and powerful graphics software are some of the new tools for telling your story.

Program included:

• Starbucks Story of Transformation, Innovation and Growth

with Corey duBrowa, Senior Vice President, Starbucks Global Communications & Public Affairs

• Visual Communication for...

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From: IABCSea

Related topics : social media response

IABC Seattle Spring Conference 2012 -- Corey duBrowa, SVP Starbucks (Part 2)

Telling Your Story -- New tools and best practices for spreading the word"

IABC Seattle

Thursday, May 3

11:30 a.m. -- 4:30 p.m.

Urban Enoteca, 4130 1st Ave South, Seattle WA 98134

Social media, online image banks and powerful graphics software are some of the new tools for telling your story.

Program included:

• Starbucks Story of Transformation, Innovation and Growth

with Corey duBrowa, Senior Vice President, Starbucks Global Communications & Public Affairs

• Visual Communication for...

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From: IABCSea

Related topics : social media response

Social Media Giants to Censor Hate Speech in the EU

In the EU the social media giants have decided to work together with the EU to censor hate speech and to try and fight ISIS recruitment through social media.

http://techcrunch.com/2016/05/31/facebook-twitter-youtube-and-microsoft-agree-to-remove-hate-speech-across-the-eu/

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From: Serious Gaming

Related topics : social media for recruitment

Web 2.0 Expo NY 09: Danah Boyd, "Streams of Content, Limited Attention:

"Streams of Content, Limited Attention: The Flow of Information through Social Media" , Danah Boyd (Microsoft Research)

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From: O'Reilly

Related topics : danah boyd social media

Microsoft NGO Days, Auckland 2010 - Social Media and Nonprofits by Paula Snowden

These are videos from the presentations at the Microsoft Connecting Communities Day held in Auckland, 9 November 2010.

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From: Connecting Up

Related topics : microsoft social media

Two Microsoft Employees are Suing Claiming Their Jobs Gave Them PTSD

Two social media moderators for Microsoft’s Online Safety Team are suing the company and claim to suffer from PTSD, saying the company isn’t providing them with proper mental health support. Josh King has the story (@abridgetoland).

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From: Veuer

Related topics : microsoft social media jobs

A Developers Guide to Marketing Your App - Part 5: "Social Media"

www.microsoft.eu

The last installment in this Developer's Guide to creating and marketing your own App successfully! Happy developing!

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From: Microsoft Europe

Related topics : social media marketing guide

A Moms Guide to Social Networking

Paige and Gretchen discuss how to survive in this new world of social networking with Marty Collins, Group Marketing Manager for Windows Social Media as part of our Microsoft MommyTech Series.

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From: MommyCastVideo

Related topics : social media network marketing / manage social media

Microsoft: Blockchain For Social Good

On On July 27 2015 Microsoft NY and MIT Media Lab presented Blockchain For Social Good. Bitcoin and the Blockchain are changing the way people think about currency, digital assets, and identity. The MIT Media Lab recently launched a promising new initiative to delve into the implications of these innovative technologies. At this event Brian Forde, MIT Media Lab’s Director of Digital Currency and former senior technology advisor at the White House, and John Paul Farmer, Director of Technology...

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From: hctv

Related topics : social media lab