The Tech-Savvy Hotelier #6: "Become an employer's object of desire"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #16: "Reputation has a huge effect on pricing"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #2: "Social analytics now influencing broader business decisions"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

FREE Online Course: NextGen Resume - Creative Self Marketing

Sign up for this FREE online course (MOOC) today! Simply go to: https://www.canvas.net/browse/culturelink/courses/nextgen-resumes-2

The medium you use to brand yourself in the professional world says a lot about you. In today’s digital age, the traditional print-based résumé is often an inadequate choice.

Geared toward youth and people in the early stages of their careers, this course will teach you how to create a compelling multi-dimensional online presence. Through weekly lessons on...

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From: CultureLink MOOC

Related topics : online media marketing courses

The Tech-Savvy Hotelier #31: "Efficiencies? Nope. Top-line growth is on everyone's mind"

http://www.ecornell.com/landing/hitec-2013

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Greg Pesik at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

How American Airlines created new branding buzz with social media

Learn more about the session here: http://goo.gl/XkrStv

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How do you get influencers excited about your big announcements? Jon Bird, creative manager for social marketing, tells how American Airlines built social media interest when it released its new logo.

This clip is from the Ragan Training video, "Social rebranding: How American Airlines launched a new fleet and a new branding campaign through social media," part of our new distance-learning portal.

Ragan Training contains hundreds of...

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From: Ragan Communications

Related topics : social media brand management / creative marketing social media / social media branding / marketing through social media / social media training

UT Dallas - NetBase competition: 1st place team Phodiojam. The Next Killer Mobile App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in both the Masters (soon in the undergraduate marketing program). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and most important attributes; then based on their findings...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management

Lubin Graduate Programs: MBA Marketing Management

When you earn your MBA in Marketing Management at Lubin, you will gain the most important marketing and management skills. Courses cover traditional, social, mobile and digital marketing media. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from companies such as American Express, Brooks Brothers, Microsoft, Landor, Oracle, and many others. Learn more at http://bit.ly/1NFVWQZ.

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From: Lubin School of Business

Related topics : media marketing manager / digital media marketing courses / social media marketing companies

Women in Business: Social Media and Digital Marketing

Marie Glanfield attended our Social Media for New Businesses workshop to learn how to use different digital platforms to market her yoga therapy business.

Learn about her work at http://www.marieglanfield.com/

Find a free Women into Business course to suit you: http://www.northamptonshire.gov.uk/en/councilservices/environ/economic/pages/women-into-business.aspx

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From: nccwebteam

Related topics : business using social media / using social media marketing / marketing through social media / digital media marketing courses

Social Media Marketing Class at Green River Community College

KIrk Davis will be teaching an Intermediate Social Media Marketing Class. Learn the Johnny Carson Approach to Social Media, Facebook Ads, a new approach for increasing your reach, and hands on instruction for using Twitter, Facebook, Pinterest, Linkedin, and Google+. Sign up for the class here http://www.campusce.net/GreenRiver/Course/Course.aspx?c=1566

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From: grccsbac

Related topics : social media marketing class / marketing through social media