Selected videos for topic: online media marketing strategy
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"Don't let revenue distract you from true profitability"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / digital media marketing courses
The Tech-Savvy Hotelier #4: "End-to-end customer engagement"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / digital media marketing courses
The Tech-Savvy Hotelier #14: "Obsessing over the guest experience"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #18: "Social listening requires quality data"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #11: "How to allocate your marketing spend"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Max Starkov at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy, marketing-focused...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #3: "Outsourcing for a better customer experience"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #10: "Hotels must address these two challenges"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Max Starkov at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy, marketing-focused...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #12: "Listen closely, don't shortchange strategy"
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
The Tech-Savvy Hotelier #21: "Who should own social media? It depends."
http://bit.ly/1boCFPK
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / social media online marketing / online reputation management seo / online reputation management expert
"Mission creep in RM and marketing"
http://www.ecornell.com/landing/hitec-2013
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Bernard Ellis at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing