LVMH SMU Luxury Research Conference - Presented by Professor Virginia Beal

Part of the session in the LVMH-SMU Luxury Research Conference, by Virginia Beal, Senior Research Associate, Ehrenberg-Bass Institute of Marketing Science University of South Australia, in Track 2, Digital & Social Media in Luxury II.

The inaugural LVMH-SMU Luxury Research Conference was held on the 20 – 21 June 2016, at Singapore Management University. Attended by a total of and 120 guests and 50 academics globally.