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Social Marketing by Nancy R. Lee
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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler...
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Social Marketing: Changing Behaviors for Good | Ebook
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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing)...
From: Cyrus Dellinger
Related topics : social marketing by philip kotler / social marketing model definition
Social Enterprise General Definition
Social enterprises are a new business model with huge growth potential. The 4th Sector is developing quickly but many still find a social enterprise difficult to define. Learn more about what a social enterprise is and how it operates as an independent entity in the market. For more information, have a look at our website stexfgiving.org.uk, follow us on Twitter (@stexfgiving), on Google +, LinkedIn and Facebook.
From: StexFGiving
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ISMM Teaching about the 4 P's of Sales and Marketing
What are the 4Ps of Marketing?
The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the...
From: Antonia McClammy
Related topics : social media marketing services pricing
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