The Marketing Century - official trailer

In celebration of the Chartered Institute of Marketing's Centenary, meet some of the Marketing Greats of our time discussing the history, the evolution and the future of all aspects of marketing, including Branding, PR, Social Marketing, Sustainability and Sales Development, all of which can be discovered in the new publication The Marketing Century.

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From: TheMarketingCentury

Related topics : branding social marketing

Social Media Marketing Case Study

Jennings Social Media Marketing http://www.jenningssocialmedia.com is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral Web videos and represents publicly traded to medium-sized businesses, across the U.S. and overseas. These businesses include technology, sports, sustainability, entertainment, travel, financial,...

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From: MichelleJPRA

Related topics : social media marketing strategies / social media marketing companies / marketing through social media / social media social

Download Readings and Cases in Sustainable Marketing A Strategic Approach to Social Responsibility

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From: Virginia M

Related topics : social responsibility marketing

Proving Success with Metrics & Social Marketing Sneak Peek

Is your sustainability plan effective? How do you know? Join Antonia Castro-Graham for the final session in our Sustainability that Sticks Master Class series, exploring how you can better measure and manage your sustainability plan, including: defining and tracking to measurable sustainability indicators; driving awareness and long-term behavioral change with proven social marketing strategies; and ultimately measuring the effectiveness of your sustainability plan. Learn more:...

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From: ForesterUniversity

Related topics : social marketing sustainability

Top 10 Benefits Of Social Media Marketing

What are the Benefits of Social Media Marketing?

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs.

8. Better Search Engine Rankings.

9. Richer Customer Experiences.

10. Improved Customer Insights.

These are the benefits of sustaining a long-term social media campaign,

The longer you wait, the more you have to lose.Social media...

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From: Appex Infotech

Related topics : benefits of social media marketing / marketing through social media / social media branding / social media social

Why Green Marketing MUST be Social

Viral sustainability! To get there, green businesses MUST use social media tools like YouTube, Facebook and blogging to start conversations, boost enthusiasm, and grow their reputation.

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From: SocialGreenMarketing

Related topics : business using social media / social media tools for business / social media blogs

Social Marketing to Protect the Environment: What Works | Ebook

Get your free audio book:

http://ftas.us/f/b007indsss

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for...

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From: Emery Beane

Related topics : community based social marketing

Dr Craig Lefebvre speaking at the 3rd Annual Social Marketing Conference at NUI Galway 2011

"Communities as Change Agents and Partners" by Dr. Craig Lefebvre at the 3rd Annual Social Marketing Conference - Enabling Sustainable Behaviour: The Environment, Communities, Health & Well Being held at NUI Galway, 15 April 2011

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From: Whitaker Institute for Inovation and Societal Change, NUI Galway

Related topics : community social marketing

Prof Kevin Leyden opening the 3rd Annual Social Marketing Conference at NUI Galway, 2011

Conference Opening and Welcome Address by Professor Kevin Leyden, Whitaker Institute, at the 3rd Annual Social Marketing Conference - Enabling Sustainable Behaviour: The Environment, Communities, Health & Well Being held at NUI Galway, 15 April 2011

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From: Whitaker Institute for Inovation and Societal Change, NUI Galway

Related topics : social marketing sustainability

CoolCalifornia City Challenge Sustainability Workshop #2: CBSM & Persuasive Messaging

CoolCalifornia City Challenge Sustainability Workshop #2: Community Based Social Marketing & Persuasive Messaging

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From: CoolCalifornia Challenge

Related topics : community based social marketing