Are Businesses Buying Facebook Ads?

As global social media ad spending may grow to $8.8 billion by 2014, will local businesses start buying Facebook ads?

View more

From: Bloomberg

Related topics : social media ad spend 2014 / social media in business

Webinar | Social Media Advertising: The Legal Challenges of Marketing in a #HASHTAG World

Join Fish & Richardson for this complimentary webinar on legal issues and strategies brand owners should consider when marketing through social media. Register now for this social media advertising webinar. Wednesday, August 20, 2014 1:00 PM - 2:00 PM EDT In 2013, spending on social media ads in the U.S. stood at $6.2 billion, accounting for 13.9% of all online advertising. Social media advertising allows brand owners to instantaneously interact with an infinite number of consumers at a...

View more

From: fishandrichardson

Related topics : benefits of social media advertising / webinar on social media marketing / social media viral marketing campaign / social media online marketing / social media marketing companies

The Playbook: "Mobile Advertising By The Numbers"

CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?

In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior -- over the holidays and beyond -- to arm advertisers with the knowledge needed to succeed in this fast-paced marketplace.

Access...

View more

From: Nanigans

Related topics : social media ad spend 2014