How to Understand and Influence Your Audience Using Social Media Strategies Correctly-Production

This discussion covers the how to effectively engage social media listening, analysis and processing tools and services into a political campaign.

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From: 360SAMPolitics

Related topics : social media audience analysis tools / social media listening tools / social media listening strategy / social media audience engagement

Social Sentiment Analysis

Claudio Pinhanez , Senior Manager at IBM Research Brazil, talks about sentiment analysis in social media and answer us why we should analyze data and how we can explore them.

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From: IBMbrasil

Related topics : social media analysis / social media research

IBM Social Media Analytics - Telco scenario

This demo shows the use of IBM Social Media Analytics from a market analysis perspective to affect product development, and how it can also be used to monitor newly released products. Read more about social media analytics in this white paper: http://bit.ly/1igatye

And visit us on the web at ibm.com/spss

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From: IBM Business Analytics

Related topics : social media analytics / using social media marketing / social media media

Voter sentiment analysis on social media

JOHANNESBURG, 01 August 2016 - Sentiment analysis or ‘opinion mining’ is any sort of process where people’s attitudes, opinions and emotions towards something, are monitored online. eNCA speaks to Ryan Naudé from Entelect.

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From: eNCA

Related topics : social media analysis online

How to Create "Social Media ROI," a New Book

Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx

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From: DMIQTV

Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media

Alexa Social Media Software Tool

http://www.socialmediasoftware.net - How to quickly (seconds) discover competitive data and analysis for social media sites using Alexa (amazon) services. Using a free Social web Tool, retrieve information into a website and excel sheet for up to 1,000 sites in minutes.

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From: socialmediasoftware

Related topics : free social media competitive analysis tools / social media software tools / using social media / social media services

Hatem Ghorbel - Feature-based sentiment analysis in social media

Presentation at "SwissText 2016" 08.06.2016 in Winterthur. http://www.swisstext.org

Abstract:

Sentiment analysis aims to define the opinions and subjective expressions in terms of positive or negative sentiment. Typically, sentiment analysis proceeds on the basis of opinionated texts produced on web-based social platforms. Applications include review polarity classification, opinion search/retrieval, product and service benchmarking, and consumer opinion analysis about commercial products. An...

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From: Swiss Text

Related topics : sentiment analysis social network / network analysis social media / analysis of social networking / social media brand monitoring / brands using social media

Making Sense of Social Media Trends

We recently created a sophisticated data visualization and analysis tool for one of New York City's premier social media strategy firms, sparks & honey that is going to change the way people make sense of social media.

The software suite allows analysts at sparks & honey to preview social media traffic in realtime to spot trends, blossoming stories, and full-fledged viral outbreaks. Analysts can also track these stories over time, watch their energy levels, and flag specific stories to...

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From: TheRealPeriscopic

Related topics : social media software tools / monitoring social media trends / social media monitoring software / social media monitoring tools / social media strategy

Watson Analytics for Social Media tip: When to use context terms

Learn more about using context terms for optimized analysis in Watson Analytics for Social Media.

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From: IBM Watson Analytics

Related topics : social media terms of use / social media analytics / social media optimization tips / social media analysis

Social Media Minute: Promoted Post Detection | Competitive Paid Analysis

To build a social media strategy that has an impact in core business goals, companies need to go beyond monitoring their own performance – and keep an eye on the competition. If you can't identify what's paid and what's organic, how much do you think you know about your competitor? Jan Rezab explains how Promoted Post Detection can help you define your social marketing.

Subscribe here: https://goo.gl/B2DEr0

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From: Social Media Minute with Jan Rezab

Related topics : post social media strategy / social media needs analysis / social media marketing strategies / social media monitoring companies / social media marketing companies