Janki Vora, IBM: Gaining a Better Understanding of Audiences with Social Data

Janki Vora, IBM, explains how large studios and cable networks can let IBM leverage its best-of-breed research and analytic capabilities and tap into social media channels that the audience is using to rate, review, document and discuss their media consumption habits. Learn more at http://www.ibm.com/media .

About IBM:

►Visit the IBM Media and Entertainment website: http://www.ibm.com/media

►Follow IBM Media and Entertainment on Twitter: https://twitter.com/IBMMedia

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From: IBM Media & Entertainment

Related topics : social media ratings reviews / social media audience research

Why Isn't Social Media Working for You, and How to Fix it: Whitepaper Introduction

BHGRE and Lumentus Social set out to define what does and doesn't work with social media for real estate agents. Our resulting whitepaper has not only identified the problem, but also offers specific techniques and tricks to close the success-rate gap. Download the whitepaper for your insights right now: http://bit.ly/2fEUN1o

Specifically, we’ve laid out 4 different types of social media users (New Users, Sometimes Users, Regular Users, and Power Users) and provided techniques for each in...

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From: Better Homes and Gardens® Real Estate

Related topics : different types of social media users / social media types of content / social media help / social media plan

Twitter Doubles its Audience & FB Helps Out Community Managers: Social Marketing Cluster Facts

Social Marketing Cluster Facts: Twitter Doubles its Audiences & FB Creates New Tools for Community Managers

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?

Facebook is focusing on a redesign to enhance the News Feed worldwide, YouTube crowns its Most Iconic Ad of 2015 and LinkedIn introduces expert courses through Lynda.com.

Watch SMCF. Turn it on. Turn it up.

Want more? Read more at...

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From: aimClearBlog

Related topics : social media marketing twitter / marketing through social media

The Social Generations: Marketing to Millennials, Baby Boomers & Gen X

See the full report: http://sproutsocial.com/insights/data/q1-2017/

To know what consumers are expecting from your brand on social media, you need to understand your audience’s demographics. Your marketing department can’t put a pricetag on social without insight into the generational nuances that influence your audience’s purchasing behaviors, decisions and habits.

To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social...

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From: Sprout Social

Related topics : social media audience insights / social media audience engagement / marketing through social media