Selected videos for topic: social media cause marketing
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Ask Masters - The Masters Circle - Cause Related Marketing Campaigns
Sign up for invitations to the next session! http://mosaicnpd.com/landing/welcome-to-the-masters-circle/
In this session we cover:
* How to set your cause's marketing strategies. How your marketing strategies differ from (but must include) your fundraising strategies. A groaner pun.
* How to integrate your marketing tactics across your cause. Examples of successful integrated cause marketing tactics.
* Making it all happen - how to coordinate all of the activities in your cause marketing...
From: Mosaic Non-Profit Development
Related topics : social media marketing strategy example
PBI Consulting
PBI Consulting, a social media marketing consultancy specializing in influencer and cause marketing. Elizabeth and Dawn have created innovative content and led influencer marketing campaigns alongside top agencies for Fortune 500 companies over the past 6 years. Notably, they spearheaded Walgreen’s influencer marketing campaign launching Red Nose Day in the US (spring 2015.) Most recently they partnered with Greater Than One Digital Agency to launch groundbreaking campaigns in the...
From: Dawn Sandomeno
Related topics : social media marketing consulting / social media consultant / social media marketing campaign / social media marketing agency / social media marketing companies
Community Development using Social Media: Gillian Mussieg -- President SEO Moz
Gillian Globally recognized as SEO Mom, had the most amazing discussion about how Community Development can bring more ROI to your business through Social media.
Gillian also emphasized on Brand marketing is one the key element in Social media and Internet marketing for a successful business.
She also presented how SEO Moz over the years developed as one the most popular Internet marketing company across the world.
Gillian has been a great supporter of Akshaya Patra Foundation, she ensure all...
From: The Akshaya Patra Foundation
Related topics : social media internet marketing / social media branding for business / social media online marketing / marketing through social media / social media conference
How social media advertising works
I explain how social media is slowly reviving the mom & pop businesses. I also compare costs and the overall value of traditional media vs social media. You are in for a treat. This videos falls under Fair Use for research and educational purposes.
Relevant...
From: edray1416
Related topics : social media vs traditional advertising / social media today
Retail For Social Good: Strategies & Benefits Of Cause Marketing
WITH:
-Marci Zaroff, Founder, Under The Canopy
-Bridget Burns, Social Media Strategist, Tom’s of Maine
-Mary Holahan, Digital Marketing Manager, Dick’s Sporting Goods
-Kane Calamari, President, Ace Hardware Foundation
-Moderator: Greg Buzek, President, IHL Services
From: Retail TouchPoints
Related topics : social media marketing strategist / social media marketing services
(4/4) Social Media and the Art of Cause Marketing
http://www.ampli.com/
Watch First Video: www.youtube.com/watch?v=g8vXYTXfdYM
Thanks to BMA Chicago for hosting this awesome Business Breakfast!
Don Roth, CEO, AmpliVox
From: AmpliVox Sound Systems
Related topics : 4 p's of marketing social media
Marketing alcohol: Diageo interview
Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.
Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with...
From: TheMarketerVideo
Related topics : social media marketing best practices / marketing on social network sites / social media marketing companies
Digital Marketing for the Greater Good
http://appiloque.com Appiloque is a Digital Marketing agency specializing in Social Media Marketing, Search Engine Optimization and IT Solutions. As the only agency in Singapore that believes in and has a key focus on helping Social Enterprises, NGOs, and NPOs, our team wants to help promote social causes by fortifying the web and social presence of these organizations. If you belong to any of these designations, please give us a call today and let us see what we can do for you.
From: Shanklin Keasler
Related topics : search engine marketing social media / digital media marketing agency / marketing through social media / social media help
Predictive Analytics The Future of Social Media Marketing
Big Data, Intelligent Data, and Programmatic Media have all become buzzwords in the digital marketing industry that few people truly understand, but we all know they are important.
During the Predictive Analytics talk, we will review these terms and make sense of how they mold the future of our industry. Through learning these technologies, marketers can make strategy-rich decisions, use insightful data and engage with consumers more effectively.
Last, we’ll introduce a new term that is...
From: Social Media Week Miami
Related topics : new media data marketing / social media marketing industry / social media analytics / using social media marketing / social media intelligence
How To Budget for Community Impact & Social Cause Marketing in 2015 20140925 1800 1
It's that time of year when marketers get serious about next year’s budget. There's no doubt that social media and community experience are the future of marketing, but planning for them raise a number of seemingly unanswerable questions. Which platforms work best and when, what issues are most compelling to our community, and --above all-- how much to budget for social media and community impact campaigns? If you're like the rest of us, you want to know how to navigate the next year of...
From: CafeGive Social
Related topics : social media marketing campaign plan / marketing through social media