Selected videos for topic: social media executive
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The Blurred Lines Between Content and Advertising
With the proliferation of video many blur lines of creative and organizational boundaries. Is a piece advertising, marketing, or content? All of the above? Does brand marketing execute the story or does a specialized digital team? Brands are realizing this approach requires a defined strategic approach as well as a supportive organizational structure. And every brand is different. We’ll look at three brands (Clorox, Target, Paramount), their strategies, how they view video creative and make...
From: VMA Media
Related topics : creative marketing social media / social media branding strategy
Embracing Social Media in Education
MKTG225 and MKTG250D are two marketing courses offered at the American University of Beirut and taught by Ms. Leila Khauli Hanna @leilakhauli with MKTG250D co-taught by Prof. Nelson King @k2kaloha. Two years ago Ms. Hanna decided to embrace Social Media to engage students more in her courses, and to crowdsource content. Ms. Hanna introduced Twitter "hashtags" for each course that would be used by current, ex-students, and anyone in the community interested in the course topics. This resulted in...
From: Jad Rahme
Related topics : marketing communications social media / digital media marketing courses / social media courses / manage social media
Social Media: Strategy, Tactics & Analytics: Overview | Exec Ed | Sauder School, UBC
For more information about this Executive Education course visit https://execed.sauder.ubc.ca/Courses/Social-Media-Strategy-Tactics-and-Analytics--371
From: UBC Sauder School of Business
Related topics : social media strategy / social media analytics / social media courses / social media education in schools